Triathlons Audience in Germany

Triathlons logo

Triathlons has an estimated audience of 1,891,354 people in Germany. 45.6% are female, 54.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, Road running, Fitness and figure competition, Giro d'Italia, Road bicycle.

The average Triathlons fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, Road running, Fitness and figure competition, with strongest over-indexing on IHF World Men's Handball Championship (2.71× the country average). Demographically, the Triathlons audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Triathlons fans

Demographic split for Triathlons audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age38.1
Estimated audience size1,891,354

Audience persona

The typical Triathlons fan in Germany is balanced, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.

Top regions in Germany

Top regions ranked by reach for Triathlons in Germany
RegionReachAffinity
Nordrhein-Westfalen440,3651.06×
Bayern379,2471.25×
Baden-Württemberg286,9581.11×
Niedersachsen202,1031.1×
Hessen153,2121.06×
Rheinland-Pfalz97,1751.03×
Sachsen94,6111.02×
Berlin90,7141.07×
Schleswig-Holstein70,4671.04×
Hamburg56,0691.31×
Brandenburg48,1650.82×
Thüringen39,8810.83×
Sachsen-Anhalt38,2600.78×
Mecklenburg-Vorpommern29,8620.83×
Saarland20,4100.88×
Bremen13,1130.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Triathlons audience
BrandAffinityCategory
IHF World Men's Handball Championship2.71×Sports
Road running3.03×Sports
Fitness and figure competition2.75×Sports
Giro d'Italia4.2×Sports
Road bicycle3.83×Sports
Cervélo4.71×Cars & Mobility
Bicycle touring2.5×Sports
Mile run6.51×Sports
Hiking boot2.95×Fashion & Accessoires
Pinarello4.6×Cars & Mobility
Healthy habits1.81×Health
Racing bicycle2.65×Sports
Men's Fitness1.86×Sports
Millie Bobby Brown2.47×Movies & TV
Team sport1.77×Sports
Swimming1.69×Sports
Well-being1.51×Health
Travel Adventures1.73×Travel & Leisure
Health & wellness1.56×Health
Colnago4.21×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Triathlons audience
TraitClusterScore
Sports ActivityPOWER1.7
SustainabilityBALANCE1.49
Healthy LifestyleBALANCE1.34
Luxury OrientationPREMIUM1.25
DIY MentalityTHRILL1.24
Pet OwnershipJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Triathlons
CountryShare
United States14.4%
Japan8.7%
Germany5.5%

See Triathlons audiences in other countries

More Sport audiences in Germany

Frequently asked questions

How many fans does Triathlons have in Germany?

Triathlons has an estimated audience of 1,891,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Triathlons fans?

45.6% of Triathlons fans are female, 54.4% are male, with an average age of 38.1 years.

Which brands do Triathlons fans like most?

Triathlons fans show strongest brand affinity for IHF World Men's Handball Championship (2.71×), Road running (3.03×), and Fitness and figure competition (2.75×) over the country average.

Where do Triathlons fans live in Germany?

Triathlons fans in Germany are most concentrated in Nordrhein-Westfalen (reach 440,365), Bayern (reach 379,247), and Baden-Württemberg (reach 286,958). These three regions account for the largest share of the active audience.

What other brands do Triathlons fans also like?

Beyond Triathlons itself, the audience over-indexes on Road running (3.03×), Fitness and figure competition (2.75×), Giro d'Italia (4.2×), and Road bicycle (3.83×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Triathlons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.