freeletics Audience in Germany
freeletics has an estimated audience of 393,745 people in Germany. 47.3% are female, 52.7% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mile run, Female bodybuilding, North American Grappling Association, Google Docs, Sports equipment.
The average freeletics fan in Germany is 31.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mile run, Female bodybuilding, North American Grappling Association, with strongest over-indexing on Mile run (24.3× the country average). Demographically, the freeletics audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness
Demographics of freeletics fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 31.1 |
| Estimated audience size | 393,745 |
Audience persona
The typical freeletics fan in Germany is balanced, around 31.1 years old, with strong Sports Activity tendencies and a notable affinity for Mile run.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,584 | 1.13× |
| Bayern | 93,593 | 1.48× |
| Baden-Württemberg | 64,723 | 1.2× |
| Niedersachsen | 38,222 | 1× |
| Hessen | 33,349 | 1.11× |
| Berlin | 23,206 | 1.32× |
| Rheinland-Pfalz | 20,343 | 1.03× |
| Sachsen | 18,102 | 0.94× |
| Schleswig-Holstein | 14,320 | 1.01× |
| Hamburg | 11,164 | 1.25× |
| Brandenburg | 10,941 | 0.9× |
| Thüringen | 7,364 | 0.73× |
| Mecklenburg-Vorpommern | 5,884 | 0.78× |
| Sachsen-Anhalt | 4,480 | 0.44× |
| Saarland | 4,152 | 0.86× |
| Bremen | 2,722 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mile run | 24.3× | Sports |
| Female bodybuilding | 5.16× | Sports |
| North American Grappling Association | 39.8× | Sports |
| Google Docs | 3.73× | Internet & Social Media |
| Sports equipment | 2.88× | Sports |
| Gmail | 1.91× | Internet & Social Media |
| Push-up | 3.4× | Sports |
| BodyPump | 12.94× | Sports |
| Spinning | 17.91× | Sports |
| Sportschau | 1.59× | Sports |
| Sport+ (France) | 2.99× | Sports |
| ESN | 1.73× | Health |
| Mentorship | 2.7× | Kids & Family |
| Alessandro Volta | 26.48× | Politics & Society |
| Men's Fitness | 1.69× | Sports |
| Physical strength | 2.98× | Sports |
| Strength training | 1.55× | Sports |
| Healthy habits | 1.51× | Health |
| General fitness training | 2.49× | Sports |
| Financial technology | 2.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.32 |
| Early Adopter Mentality | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
| Individualism | JOY | 1.22 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.2% |
| Italy | 12.4% |
| France | 9.7% |
See freeletics audiences in other countries
More Fitness audiences in Germany
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- Fitness First (2,602,504)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
Frequently asked questions
How many fans does freeletics have in Germany?
freeletics has an estimated audience of 393,745 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of freeletics fans?
47.3% of freeletics fans are female, 52.7% are male, with an average age of 31.1 years.
Which brands do freeletics fans like most?
freeletics fans show strongest brand affinity for Mile run (24.3×), Female bodybuilding (5.16×), and North American Grappling Association (39.8×) over the country average.
Where do freeletics fans live in Germany?
freeletics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,584), Bayern (reach 93,593), and Baden-Württemberg (reach 64,723). These three regions account for the largest share of the active audience.
What other brands do freeletics fans also like?
Beyond freeletics itself, the audience over-indexes on Female bodybuilding (5.16×), North American Grappling Association (39.8×), Google Docs (3.73×), and Sports equipment (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for freeletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.