freeletics Audience in Germany
A data profile of the people who buy, follow and care about freeletics in Germany — modelled from more than twelve digital signal sources. freeletics has an estimated audience of 389,505 people in Germany.
The average freeletics fan in Germany is 31.1 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Mile run, Female bodybuilding, North American Grappling Association, with strongest over-indexing on Mile run (24.3× the country average).
Demographically, the freeletics audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Career Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical freeletics fan in Germany is balanced, around 31.1 years old, with strong Career Orientation tendencies and a notable affinity for Mile run.
At a glance
The key figures that characterise the freeletics profile in Germany.
Search interest · 12-month trend
Audience demographics of freeletics
47.3% are female, 52.7% are male, average age 31.1.
Gender split
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 31.1 |
| Estimated audience size | 389,505 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 4% |
Geography
Where the freeletics audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 1.51× | |
| 02 | Berlin | ~20K | 1.27× | |
| 03 | Hamburg | ~10K | 1.15× | |
| 04 | Baden-Württemberg | ~60K | 1.10× | |
| 05 | Nordrhein-Westfalen | ~90K | 1.05× | |
| 06 | Rheinland-Pfalz | ~20K | 1.02× | |
| 07 | Hessen | ~30K | 1.01× | |
| 08 | Schleswig-Holstein | ~10K | 0.97× | |
| 09 | Niedersachsen | ~40K | 0.95× | |
| 10 | Brandenburg | ~10K | 0.95× | |
| 11 | Saarland | ~5K | 0.95× | |
| 12 | Sachsen | ~20K | 0.94× | |
| 13 | Bremen | ~3K | 0.92× | |
| 14 | Thüringen | ~9K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.85× | |
| 16 | Sachsen-Anhalt | ~9K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the freeletics audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | North American Grappling Association | Sports | 39.80× | ||
| 02 | Alessandro Volta | Politics & Society | 26.48× | ||
| 03 | Mile run | Sports | 24.30× | ||
| 04 | Spinning | Sports | 17.91× | ||
| 05 | BodyPump | Sports | 12.94× | ||
| 06 | Female bodybuilding | Sports | 5.16× | ||
| 07 | Google Docs | Internet & Social Media | 3.73× | ||
| 08 | Push-up | Sports | 3.40× | ||
| 09 | Physical strength | Sports | 2.98× | ||
| 10 | Sports equipment | Sports | 2.88× | ||
| 11 | Mentorship | Kids & Family | 2.70× | ||
| 12 | General fitness training | Sports | 2.49× | ||
| 13 | Financial technology | Business & Career | 2.14× | ||
| 14 | Gmail | Internet & Social Media | 1.91× | ||
| 15 | Alexander Zverev | Sports | 1.83× | ||
| 16 | Gemini | Technology & Electronics | 1.74× | ||
| 17 | Men's Fitness | Sports | 1.69× | ||
| 18 | Sportschau | Sports | 1.59× | ||
| 19 | Strength training | Sports | 1.55× | ||
| 20 | Healthy habits | Health | 1.51× |
Personality of the freeletics audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.57× | |
| Sports Activity | POWER | 1.55× | |
| Patriotism | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Tradition | CONSERVATISM | 0.81× | |
| Family Orientation | CONSERVATISM | 0.83× |
Frequently asked questions
How many fans does freeletics have in Germany?
freeletics has an estimated audience of 389,505 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of freeletics fans?
47.3% of freeletics fans are female, 52.7% are male, with an average age of 31.1 years.
Which brands do freeletics fans like most?
freeletics fans show strongest brand affinity for Mile run (24.3×), Female bodybuilding (5.16×), and North American Grappling Association (39.8×) over the country average.
Where do freeletics fans live in Germany?
freeletics fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do freeletics fans also like?
Beyond freeletics itself, the audience over-indexes on Female bodybuilding (5.16×), North American Grappling Association (39.8×), Google Docs (3.73×), and Sports equipment (2.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for freeletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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