Comfort food Audience in United States

Comfort food logo

Comfort food has an estimated audience of 4,564,579 people in United States. 70.5% are female, 29.5% are male, average age 42.8. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Karbala, The Historian.

The average Comfort food fan in United States is 42.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Comfort food audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Comfort food fans

Demographic split for Comfort food audience in United States
MetricValue
Female70.5%
Male29.5%
Average age42.8
Estimated audience size4,564,579

Audience persona

The typical Comfort food fan in United States is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Comfort food in United States
RegionReachAffinity
Texas766,5061.95×
California491,8230.98×
Florida261,1770.85×
New York221,9960.87×
Pennsylvania141,3740.92×
Ohio140,4091×
Illinois139,5790.92×
North Carolina127,7920.93×
Georgia117,5210.84×
Michigan117,4690.98×
Washington107,9381.18×
Virginia102,2430.92×
New Jersey92,5940.8×
Indiana88,8011.06×
Massachusetts88,7290.99×
Arizona88,2080.95×
Missouri84,0391.14×
Tennessee82,8030.9×
Colorado82,1391.14×
Wisconsin74,6531.09×
Maryland72,2920.92×
Minnesota64,5510.99×
Oregon59,8131.14×
South Carolina57,6210.84×
Kentucky55,8540.98×
Oklahoma53,6301.06×
Alabama51,8650.81×
Utah50,0361.22×
Louisiana49,0490.83×
Iowa43,1021.15×
Connecticut40,6380.89×
Kansas39,8011.11×
Nevada37,2600.84×
Arkansas35,6800.95×
Nebraska28,5211.25×
Mississippi28,2860.75×
New Mexico26,7161.17×
Idaho25,6141.12×
New Hampshire19,4531.08×
Hawaii18,0950.92×
Maine18,0551.1×
West Virginia17,0300.8×
Montana13,9171.1×
Rhode Island13,0360.9×
Washington, District of Columbia12,1460.89×
Delaware10,0200.8×
Alaska9,7851×
North Dakota9,4921.01×
South Dakota9,1940.87×
Vermont8,8841.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comfort food audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
Karbala9.63×Travel & Leisure
The Historian16.48×Literature
Ken Burns7.14×Movies & TV
Cockpit7.64×Travel & Leisure
Unique Gifts1.8×Shopping
Birthday Gifts2.43×Kids & Family
Israel1.59×Travel & Leisure
Eurail16.57×Cars & Mobility
Jingoism1.54×Politics & Society
Cam Ward2.32×Sports
Parral, Chihuahua9.01×Travel & Leisure
Governor of Michigan4.29×Politics & Society
JDSU1.77×Business & Career
Kendra Scott1.62×Fashion & Accessoires
Hipster5.25×Politics & Society
Goop2.9×Internet & Social Media
Layne Staley3.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comfort food audience
TraitClusterScore
Healthy LifestyleBALANCE2.13
IndulgenceJOY1.51
Family OrientationCONSERVATISM1.43
Price SensitivityPREMIUM1.39
SpiritualityBALANCE1.35
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Comfort food
CountryShare
United States60.8%
Canada6.8%
United Kingdom6.2%

See Comfort food audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Comfort food have in United States?

Comfort food has an estimated audience of 4,564,579 people in United States, concentrated in Texas and California.

What is the gender split and age of Comfort food fans?

70.5% of Comfort food fans are female, 29.5% are male, with an average age of 42.8 years.

Which brands do Comfort food fans like most?

Comfort food fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Comfort food fans live in United States?

Comfort food fans in United States are most concentrated in Texas (reach 766,506), California (reach 491,823), and Florida (reach 261,177). These three regions account for the largest share of the active audience.

What other brands do Comfort food fans also like?

Beyond Comfort food itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), Karbala (9.63×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comfort food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.