Pom-pom Audience in United States
Pom-pom has an estimated audience of 477,661 people in United States. 81.2% are female, 18.8% are male, average age 40.7. Top brand affinities: Autism Awareness, Baby Shoes, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Baby Shoes, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Pom-pom audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Pom-pom fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 40.7 |
| Estimated audience size | 477,661 |
Audience persona
The typical Pom-pom fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Baby Shoes | 139.76× | Kids & Family |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Cheerleading | 8.93× | Sports |
| Hobby Lobby | 3.19× | Home & Garden |
| Planet Fitness | 3.22× | Sports |
| Clamato | 36.65× | Food & Beverages |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Bachelor of Business Administration | 22.48× | Business & Career |
| Boho-chic | 3.93× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Happiness | 1.65× | Health |
| MSN | 2.02× | News |
| Ponytail | 5.41× | Fashion & Accessoires |
| Aubrey Plaza | 5.84× | Movies & TV |
| Lindsey Vonn | 4.74× | Sports |
| Aldi | 1.89× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.81 |
| Price Sensitivity | PREMIUM | 1.69 |
| Creativity | OPEN | 1.66 |
| Extroversion | THRILL | 1.66 |
| DIY Mentality | THRILL | 1.45 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 15.5% |
| United Kingdom | 13.3% |
See Pom-pom audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pom-pom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.