Pom-pom Audience in United States
Pom-pom has an estimated audience of 477,661 people in United States. 81.2% are female, 18.8% are male, average age 40.7. Top brand affinities: Collectable, Chiari, Lombardy, Bank account, Janitor, Nebraska Cornhuskers football.
Top brand affinities include Collectable, Chiari, Lombardy, Bank account, with strongest over-indexing on Collectable (1.51× the country average). Demographically, the Pom-pom audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Pom-pom fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 40.7 |
| Estimated audience size | 477,661 |
Audience persona
The typical Pom-pom fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.51× | Kids & Family |
| Chiari, Lombardy | 36.65× | Travel & Leisure |
| Bank account | 2.21× | Business & Career |
| Janitor | 4.67× | Home & Garden |
| Nebraska Cornhuskers football | 2.57× | Sports |
| Tezz | 5.04× | Movies & TV |
| Kansas | 1.65× | Travel & Leisure |
| edureka | 22.48× | Business & Career |
| JDSU | 1.87× | Business & Career |
| Home staging | 3.01× | Home & Garden |
| Wikia | 1.91× | Internet & Social Media |
| Scratching post | 5.04× | Pets & Animals |
| Women's empowerment | 2.28× | Politics & Society |
| Charlamagne Tha God | 4.88× | Movies & TV |
| Mothercare | 1.56× | Kids & Family |
| Soldering iron | 1.53× | Home & Garden |
| Vicky Kaushal | 5.9× | Movies & TV |
| Iron Man (film) | 1.91× | Movies & TV |
| Cachorro | 2.18× | Pets & Animals |
| Corona (band) | 2.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.81 |
| Price Sensitivity | PREMIUM | 1.69 |
| Creativity | OPEN | 1.66 |
| Extroversion | THRILL | 1.66 |
| DIY Mentality | THRILL | 1.45 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 15.5% |
| United Kingdom | 13.3% |
See Pom-pom audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pom-pom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.