Rascasse Audience Intelligence

Pom-pom Audience in United States

A data profile of the people who buy, follow and care about Pom-pom in United States — modelled from more than twelve digital signal sources. Pom-pom has an estimated audience of 477,661 people in United States.

#11590among Topic in United States#1347in Fashion & Accessoires

The average Pom-pom fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baby Shoes, Cheerleading, Clamato, with strongest over-indexing on Baby Shoes (90.43× the country average).

Demographically, the Pom-pom audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pom-pom fan in United States is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Baby Shoes.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pom-pom profile in United States.

Audience size
478K
in United States
Gender
81.2%♀
18.8% male
Age
40.7
average years
Country rank
#37639
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pom-pom fans

81.2% are female, 18.8% are male, average age 40.7.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Pom-pom audience in United States
MetricValue
Female81.2%
Male18.8%
Average age40.7
Estimated audience size477,661
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Pom-pom audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Pom-pom audience comes from United States.

Worldwide audience distribution share by country for Pom-pom
CountryShare
United States21.7%
Brazil15.5%
United Kingdom13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pom-pom audience in United States is strongest.

Fig. 05

Top regions by affinity

Pom-pom fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~5K1.26×
02California~60K1.23×
03Pennsylvania~20K1.22×
04Texas~50K1.15×
05Washington~10K1.13×
06Illinois~20K1.12×
07Mississippi~4K1.12×
08Georgia~20K1.11×
09North Carolina~20K1.10×
10Oklahoma~6K1.10×
11Alabama~7K1.09×
12New York~30K1.08×
13Kansas~4K1.08×
14Hawaii~2K1.08×
15New Jersey~10K1.07×
16Virginia~10K1.06×
17Connecticut~5K1.06×
18Kentucky~6K1.05×
19Indiana~9K1.04×
20Louisiana~6K1.04×
21Michigan~10K1.03×
22Maryland~8K1.03×
23Massachusetts~10K1.02×
24South Carolina~7K1.02×
25Utah~4K1.02×
26Tennessee~10K1.01×
27Ohio~10K1.00×
28Arizona~10K1.00×
29Missouri~8K0.99×
30Oregon~5K0.99×
31Nevada~5K0.99×
32Alaska~1K0.98×
33Rhode Island~1K0.97×
34Idaho~2K0.96×
35Maine~2K0.96×
36Delaware~1K0.96×
37Nebraska~2K0.95×
38South Dakota~1K0.95×
39Florida~30K0.93×
40Wisconsin~7K0.93×
41New Hampshire~2K0.93×
42Minnesota~6K0.92×
43West Virginia~2K0.92×
44Washington, District of Columbia~1K0.92×
45North Dakota<1K0.92×
46Vermont<1K0.91×
47Iowa~4K0.90×
48New Mexico~2K0.90×
49Colorado~7K0.89×
50Montana~1K0.88×
Fig. 06

Affinity by region

Affinity by region — Pom-pom, United States
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pom-pom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pom-pom audience
#·InterestCategoryAffinity×
01Baby ShoesKids & Family90.43×
02ClamatoFood & Beverages32.35×
03CheerleadingSports6.34×
04Lindsey VonnSports5.04×
05Non-alcoholic beverageFood & Beverages3.07×
06Diaper bagKids & Family2.87×
07Children's clothingFashion & Accessoires2.81×
08QVCMovies & TV2.63×
09KnittingHome & Garden2.47×
10Microwave ovenHome & Garden2.34×
11Hobby LobbyHome & Garden2.11×
12HatFashion & Accessoires2.08×
13Five BelowShopping2.05×
14EtsyFashion & Accessoires1.83×
15Trader Joe'sShopping1.79×
16Discount storesShopping1.77×
17Planet FitnessSports1.75×
18IKEAHome & Garden1.75×
19DrawingHome & Garden1.71×
20Do it yourself (DIY)Home & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pom-pom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pom-pom audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.79×
CreativityOPEN1.59×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pom-pom audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Quality AwarenessPREMIUM0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pom-pom have in United States?

Pom-pom has an estimated audience of 477,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pom-pom fans?

81.2% of Pom-pom fans are female, 18.8% are male, with an average age of 40.7 years.

03

Which brands do Pom-pom fans like most?

Pom-pom fans show strongest brand affinity for Baby Shoes (90.43×), Cheerleading (6.34×), and Clamato (32.35×) over the country average.

04

Where do Pom-pom fans live in United States?

Pom-pom fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pom-pom fans also like?

Beyond Pom-pom itself, the audience over-indexes on Cheerleading (6.34×), Clamato (32.35×), Hobby Lobby (2.11×), and Lindsey Vonn (5.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pom-pom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pom-pom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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