A data profile of the people who buy, follow and care about Patrón Tequila in Spain — modelled from more than twelve digital signal sources. Patrón Tequila has an estimated audience of 60,765 people in Spain.
Patrón Tequila has an estimated audience of 60,765 people in Spain. 51.2% are female, 48.8% are male, average age 41.0. Top brand affinities: Tequila, Mezcal, Island, Distilled beverage, Orange.
Top brand affinities include Tequila, Mezcal, Island, with strongest over-indexing on Tequila (16.02× the country average).
Demographically, the Patrón Tequila audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Patrón Tequila fan in Spain is balanced, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Tequila.
The key figures that characterise the Patrón Tequila profile in Spain.
51.2% are female, 48.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.0 |
| Estimated audience size | 60,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Patrón Tequila audience comes from Spain.
| Country | Share |
|---|---|
| United States | 54.3% |
| Mexico | 9.1% |
| Canada | 7.3% |
The strongest cross-interests of the Patrón Tequila audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mezcal | Food & Beverages | 43.70× | ||
| 02 | Tequila | Food & Beverages | 16.02× | ||
| 03 | Stella Artois | Food & Beverages | 16.00× | ||
| 04 | Atlético Nacional | Sports | 8.88× | ||
| 05 | Island | Travel & Leisure | 6.82× | ||
| 06 | Political science | Business & Career | 5.29× | ||
| 07 | Deportivo Alavés | Sports | 4.65× | ||
| 08 | Satire | Literature | 4.32× | ||
| 09 | Orange | Technology & Electronics | 4.26× | ||
| 10 | Millie Bobby Brown | Movies & TV | 4.03× | ||
| 11 | Betfair | Games | 3.95× | ||
| 12 | Distilled beverage | Food & Beverages | 3.88× | ||
| 13 | InfoJobs | Business & Career | 2.79× | ||
| 14 | CAC 40 | Business & Career | 2.50× | ||
| 15 | Genetics | Kids & Family | 2.50× | ||
| 16 | Rayo Vallecano | Sports | 2.28× | ||
| 17 | Movistar | Technology & Electronics | 2.08× | ||
| 18 | Religion | Business & Career | 1.93× | ||
| 19 | Internet & Social Media | 1.80× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.97× | |
| Tradition | CONSERVATISM | 1.80× | |
| Urban Lifestyle | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Mindfulness | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Patrón Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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