Tony Gonzalez Audience in United States
Tony Gonzalez has an estimated audience of 1,573,647 people in United States. 37.6% are female, 62.4% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Tropic Thunder, Kansas City Chiefs, MSN, Prepackaged meal, Staples (Canada).
The average Tony Gonzalez fan in United States is 39.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tropic Thunder, Kansas City Chiefs, MSN, with strongest over-indexing on Tropic Thunder (153.38× the country average). Demographically, the Tony Gonzalez audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Tony Gonzalez fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 39.3 |
| Estimated audience size | 1,573,647 |
Audience persona
The typical Tony Gonzalez fan in United States is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Tropic Thunder.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 204,143 | 1.51× |
| California | 178,862 | 1.03× |
| Florida | 96,350 | 0.9× |
| New York | 73,333 | 0.83× |
| Missouri | 66,540 | 2.62× |
| Georgia | 56,131 | 1.16× |
| Pennsylvania | 51,959 | 0.98× |
| Illinois | 49,923 | 0.95× |
| Ohio | 45,355 | 0.94× |
| Kansas | 41,437 | 3.34× |
| North Carolina | 38,838 | 0.82× |
| Virginia | 37,698 | 0.98× |
| New Jersey | 35,270 | 0.88× |
| Michigan | 35,110 | 0.85× |
| Arizona | 32,586 | 1.01× |
| Maryland | 29,571 | 1.09× |
| Washington | 29,487 | 0.93× |
| Tennessee | 26,572 | 0.84× |
| Massachusetts | 25,428 | 0.82× |
| Indiana | 23,479 | 0.82× |
| Colorado | 23,426 | 0.94× |
| Wisconsin | 21,383 | 0.9× |
| South Carolina | 20,317 | 0.86× |
| Minnesota | 18,960 | 0.84× |
| Louisiana | 18,147 | 0.89× |
| Oklahoma | 18,060 | 1.03× |
| Alabama | 17,865 | 0.81× |
| Kentucky | 15,961 | 0.81× |
| Iowa | 15,063 | 1.16× |
| Oregon | 13,951 | 0.77× |
| Connecticut | 13,825 | 0.88× |
| Nevada | 12,828 | 0.84× |
| Arkansas | 11,957 | 0.92× |
| Washington, District of Columbia | 10,933 | 2.31× |
| Mississippi | 10,058 | 0.78× |
| Utah | 9,853 | 0.7× |
| Nebraska | 8,546 | 1.08× |
| New Mexico | 7,847 | 0.99× |
| Idaho | 7,043 | 0.89× |
| West Virginia | 5,599 | 0.76× |
| Hawaii | 5,184 | 0.77× |
| New Hampshire | 4,485 | 0.72× |
| Rhode Island | 3,986 | 0.8× |
| Maine | 3,928 | 0.7× |
| Delaware | 3,804 | 0.88× |
| Montana | 3,725 | 0.85× |
| South Dakota | 3,542 | 0.97× |
| North Dakota | 2,681 | 0.83× |
| Alaska | 2,162 | 0.64× |
| Wyoming | 1,809 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tropic Thunder | 153.38× | Movies & TV |
| Kansas City Chiefs | 9.67× | Sports |
| MSN | 4.57× | News |
| Prepackaged meal | 14.12× | Food & Beverages |
| Staples (Canada) | 4.18× | Business & Career |
| Kansas City Royals | 10.38× | Sports |
| Deion Sanders | 7.26× | Sports |
| Planet Fitness | 2.84× | Sports |
| Atlanta Falcons | 6.23× | Sports |
| See's Candies | 11.26× | Shopping |
| Drudge Report | 4.73× | Sports |
| Pittsburgh Steelers | 3.58× | Sports |
| Bachelor of Business Administration | 22.15× | Business & Career |
| NFL | 1.66× | Sports |
| Diaper bag | 3.85× | Kids & Family |
| Tequila Rose | 27.19× | Food & Beverages |
| Taco Bell | 2.33× | Food & Beverages |
| Lebanon | 6.93× | Travel & Leisure |
| Atlanta Braves | 4.38× | Sports |
| Fox Sports | 4.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2 |
| Risk Appetite | THRILL | 1.69 |
| Convenience Orientation | PREMIUM | 1.15 |
| Pet Ownership | JOY | 1.07 |
| Career Orientation | POWER | 1.07 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.8% |
| Germany | 2.9% |
| France | 2.1% |
See Tony Gonzalez audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Tony Gonzalez have in United States?
Tony Gonzalez has an estimated audience of 1,573,647 people in United States, concentrated in Texas and California.
What is the gender split and age of Tony Gonzalez fans?
37.6% of Tony Gonzalez fans are female, 62.4% are male, with an average age of 39.3 years.
Which brands do Tony Gonzalez fans like most?
Tony Gonzalez fans show strongest brand affinity for Tropic Thunder (153.38×), Kansas City Chiefs (9.67×), and MSN (4.57×) over the country average.
Where do Tony Gonzalez fans live in United States?
Tony Gonzalez fans in United States are most concentrated in Texas (reach 204,143), California (reach 178,862), and Florida (reach 96,350). These three regions account for the largest share of the active audience.
What other brands do Tony Gonzalez fans also like?
Beyond Tony Gonzalez itself, the audience over-indexes on Kansas City Chiefs (9.67×), MSN (4.57×), Prepackaged meal (14.12×), and Staples (Canada) (4.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tony Gonzalez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.