A data profile of the people who buy, follow and care about Tony Gonzalez in United States — modelled from more than twelve digital signal sources. Tony Gonzalez has an estimated audience of 1,827,568 people in United States.
The average Tony Gonzalez fan in United States is 39.3 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Tropic Thunder, Kansas City Chiefs, Kansas City Royals, with strongest over-indexing on Tropic Thunder (46.52× the country average).
Demographically, the Tony Gonzalez audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tony Gonzalez fan in United States is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Tropic Thunder.
The key figures that characterise the Tony Gonzalez profile in United States.
37.6% are female, 62.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 39.3 |
| Estimated audience size | 1,827,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 18% |
Where the Tony Gonzalez audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 2.98× | |
| 02 | Kansas | ~30K | 2.70× | |
| 03 | Missouri | ~60K | 2.18× | |
| 04 | Texas | ~200K | 1.55× | |
| 05 | Maryland | ~30K | 1.10× | |
| 06 | Iowa | ~10K | 1.08× | |
| 07 | Nebraska | ~8K | 1.05× | |
| 08 | Virginia | ~40K | 1.04× | |
| 09 | Georgia | ~50K | 1.02× | |
| 10 | South Dakota | ~4K | 1.01× | |
| 11 | Arizona | ~30K | 0.99× | |
| 12 | Washington | ~30K | 0.98× | |
| 13 | Oklahoma | ~20K | 0.97× | |
| 14 | New Mexico | ~8K | 0.97× | |
| 15 | California | ~200K | 0.96× | |
| 16 | Minnesota | ~20K | 0.96× | |
| 17 | Pennsylvania | ~50K | 0.95× | |
| 18 | Colorado | ~20K | 0.95× | |
| 19 | Wisconsin | ~20K | 0.94× | |
| 20 | Montana | ~4K | 0.93× | |
| 21 | North Dakota | ~3K | 0.93× | |
| 22 | Massachusetts | ~30K | 0.92× | |
| 23 | Ohio | ~40K | 0.91× | |
| 24 | Arkansas | ~10K | 0.91× | |
| 25 | New Hampshire | ~6K | 0.91× | |
| 26 | Illinois | ~50K | 0.90× | |
| 27 | Idaho | ~7K | 0.89× | |
| 28 | Delaware | ~4K | 0.89× | |
| 29 | Tennessee | ~30K | 0.86× | |
| 30 | Indiana | ~20K | 0.86× | |
| 31 | Connecticut | ~10K | 0.86× | |
| 32 | North Carolina | ~40K | 0.85× | |
| 33 | Michigan | ~40K | 0.85× | |
| 34 | New Jersey | ~30K | 0.85× | |
| 35 | Louisiana | ~20K | 0.85× | |
| 36 | Florida | ~90K | 0.84× | |
| 37 | South Carolina | ~20K | 0.84× | |
| 38 | Kentucky | ~20K | 0.84× | |
| 39 | Oregon | ~20K | 0.84× | |
| 40 | West Virginia | ~6K | 0.84× | |
| 41 | Maine | ~5K | 0.83× | |
| 42 | Rhode Island | ~4K | 0.83× | |
| 43 | Vermont | ~2K | 0.83× | |
| 44 | Hawaii | ~6K | 0.82× | |
| 45 | New York | ~70K | 0.81× | |
| 46 | Nevada | ~10K | 0.81× | |
| 47 | Mississippi | ~10K | 0.80× | |
| 48 | Alabama | ~20K | 0.79× | |
| 49 | Alaska | ~3K | 0.79× | |
| 50 | Utah | ~10K | 0.71× |
The strongest cross-interests of the Tony Gonzalez audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tropic Thunder | Movies & TV | 46.52× | ||
| 02 | Sporting Kansas City | Sports | 23.53× | ||
| 03 | See's Candies | Shopping | 10.14× | ||
| 04 | Kansas City Royals | Sports | 8.97× | ||
| 05 | Hulk Hogan | Sports | 8.96× | ||
| 06 | Kansas City Chiefs | Sports | 6.49× | ||
| 07 | Atlanta Falcons | Sports | 5.38× | ||
| 08 | San Francisco Giants | Sports | 5.12× | ||
| 09 | Drudge Report | Sports | 4.85× | ||
| 10 | Atlanta Hawks | Sports | 4.76× | ||
| 11 | Fox Sports | Movies & TV | 4.00× | ||
| 12 | Atlanta Braves | Sports | 3.94× | ||
| 13 | New York Post | News | 3.50× | ||
| 14 | Masters Tournament | Sports | 3.11× | ||
| 15 | TMZ | Internet & Social Media | 2.06× | ||
| 16 | Burger King | Food & Beverages | 1.97× | ||
| 17 | Barbecue | Food & Beverages | 1.68× | ||
| 18 | Donald Trump | Politics & Society | 1.63× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.59× | ||
| 20 | American football | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.34× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.46× | |
| Design Affinity | PREMIUM | 0.50× | |
| Mindfulness | BALANCE | 0.60× |
Tony Gonzalez has an estimated audience of 1,827,568 people in United States, concentrated in Texas and California.
37.6% of Tony Gonzalez fans are female, 62.4% are male, with an average age of 39.3 years.
Tony Gonzalez fans show strongest brand affinity for Tropic Thunder (46.52×), Kansas City Chiefs (6.49×), and Kansas City Royals (8.97×) over the country average.
Tony Gonzalez fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Tony Gonzalez itself, the audience over-indexes on Kansas City Chiefs (6.49×), Kansas City Royals (8.97×), Sporting Kansas City (23.53×), and Drudge Report (4.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tony Gonzalez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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