Rascasse Audience Intelligence

Computer chess Audience in United States

A data profile of the people who buy, follow and care about Computer chess in United States — modelled from more than twelve digital signal sources. Computer chess has an estimated audience of 404,905 people in United States.

#12254among Topic in United States#939in Games

The average Computer chess fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Chess.com, Maersk, Magnus Carlsen, with strongest over-indexing on Chess.com (150.46× the country average).

Demographically, the Computer chess audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Computer chess fan in United States is more male, around 33.4 years old, with strong Need for Security tendencies and a notable affinity for Chess.com.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computer chess profile in United States.

Audience size
405K
in United States
Gender
28.4%♀
71.6% male
Age
33.4
average years
Country rank
#41340
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computer chess fans

28.4% are female, 71.6% are male, average age 33.4.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Computer chess audience in United States
MetricValue
Female28.4%
Male71.6%
Average age33.4
Estimated audience size404,905
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Computer chess audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3915%
40-4912%
50+14%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Computer chess audience comes from United States.

Worldwide audience distribution share by country for Computer chess
CountryShare
United States24.1%
Italy11.5%
Japan10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computer chess audience in United States is strongest.

Fig. 05

Top regions by affinity

Computer chess fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K2.73×
02Virginia~20K2.25×
03New Mexico~3K1.64×
04Indiana~10K1.63×
05New Jersey~20K1.60×
06Ohio~20K1.58×
07Massachusetts~10K1.57×
08Pennsylvania~20K1.43×
09Alabama~8K1.42×
10Kentucky~7K1.40×
11Washington~10K1.35×
12West Virginia~3K1.33×
13New York~30K1.27×
14Wisconsin~8K1.27×
15Kansas~4K1.23×
16Florida~30K1.21×
17Connecticut~5K1.21×
18Nevada~5K1.20×
19Oregon~5K1.18×
20Minnesota~7K1.17×
21Hawaii~2K1.13×
22Tennessee~8K1.04×
23North Dakota<1K1.02×
24Arizona~8K1.01×
25Alaska<1K1.01×
26Vermont<1K1.00×
27Michigan~10K0.95×
28South Dakota<1K0.95×
29Delaware~1K0.93×
30Rhode Island~1K0.92×
31Maine~1K0.91×
32Nebraska~2K0.90×
33New Hampshire~1K0.90×
34Maryland~6K0.89×
35Mississippi~3K0.89×
36Idaho~2K0.89×
37California~40K0.88×
38Washington, District of Columbia~1K0.88×
39Arkansas~3K0.86×
40Illinois~10K0.84×
41Iowa~3K0.84×
42Utah~3K0.83×
43Oklahoma~4K0.82×
44Louisiana~4K0.81×
45Missouri~5K0.79×
46South Carolina~5K0.79×
47Colorado~5K0.74×
48North Carolina~8K0.64×
49Georgia~8K0.62×
50Texas~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Computer chess, United States
0.50×1.00×2.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computer chess audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computer chess audience
#·InterestCategoryAffinity×
01MaerskBusiness & Career209.35×
02Chess.comSports150.46×
03Magnus CarlsenSports95.62×
04World Chess ChampionshipSports95.03×
05Diego RiveraArts & Culture20.00×
06McGill UniversityBusiness & Career20.00×
07Circuit de Spa-FrancorchampsSports20.00×
08Bordeaux wineFood & Beverages19.72×
09RembrandtArts & Culture18.45×
10Software as a serviceTechnology & Electronics15.11×
11ChessSports13.02×
12Google ImagesInternet & Social Media12.81×
13BoJack HorsemanMovies & TV10.41×
14Goldie HawnMovies & TV9.06×
15New Year's EveHome & Garden6.78×
16Collectible card gameGames6.45×
17SolitaireGames4.57×
18Rick and MortyMovies & TV4.44×
19Tabletop gameGames3.86×
20InnovationBusiness & Career3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computer chess audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computer chess audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.55×
TraditionCONSERVATISM1.47×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computer chess audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
MindfulnessBALANCE0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computer chess have in United States?

Computer chess has an estimated audience of 404,905 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Computer chess fans?

28.4% of Computer chess fans are female, 71.6% are male, with an average age of 33.4 years.

03

Which brands do Computer chess fans like most?

Computer chess fans show strongest brand affinity for Chess.com (150.46×), Maersk (209.35×), and Magnus Carlsen (95.62×) over the country average.

04

Where do Computer chess fans live in United States?

Computer chess fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Computer chess fans also like?

Beyond Computer chess itself, the audience over-indexes on Maersk (209.35×), Magnus Carlsen (95.62×), World Chess Championship (95.03×), and Google Images (12.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Computer chess audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer chess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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