Computer chess Audience in United States

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Computer chess has an estimated audience of 404,905 people in United States. 28.4% are female, 71.6% are male, average age 33.4. Top regions: California, Florida, New York. Top brand affinities: World Chess Championship, Magnus Carlsen, Maersk, Google Maps, Capital One.

The average Computer chess fan in United States is 33.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include World Chess Championship, Magnus Carlsen, Maersk, with strongest over-indexing on World Chess Championship (285.71× the country average). Demographically, the Computer chess audience skews more male with an average age of 33.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Computer chess fans

Demographic split for Computer chess audience in United States
MetricValue
Female28.4%
Male71.6%
Average age33.4
Estimated audience size404,905

Audience persona

The typical Computer chess fan in United States is more male, around 33.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for World Chess Championship.

Top regions in United States

Top regions ranked by reach for Computer chess in United States
RegionReachAffinity
California45,8981.03×
Florida39,3431.44×
New York33,4551.48×
Virginia28,1622.86×
Pennsylvania18,0831.33×
Massachusetts15,9832×
Texas15,5590.45×
Washington12,8371.58×
New Jersey12,0431.17×
Alabama10,5871.87×
Wisconsin10,2161.68×
Tennessee10,1541.25×
Arizona10,0711.22×
Ohio9,2790.74×
Michigan9,0550.86×
Illinois8,1540.6×
Indiana6,8560.93×
Oregon6,7061.44×
Nevada6,0511.55×
North Carolina5,2100.43×
Montana4,5934.09×
Kansas4,0861.28×
Colorado3,9550.62×
New Mexico3,8941.92×
Georgia3,8910.31×
Connecticut3,7940.93×
West Virginia3,4251.82×
Maryland3,1010.45×
Missouri2,9370.45×
South Carolina2,7060.44×
Oklahoma2,6280.58×
Kentucky2,5130.49×
Minnesota2,4300.42×
Mississippi2,3340.7×
Hawaii1,3220.76×
Louisiana1,2300.24×
Idaho1,1860.58×
North Dakota1,0141.22×
Iowa9380.28×
Alaska9321.08×
Arkansas9210.28×
New Hampshire8820.55×
Delaware8130.73×
South Dakota7350.79×
Wyoming6931.15×
Nebraska6910.34×
Rhode Island6810.53×
Maine6810.47×
Utah6720.19×
Vermont6700.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computer chess audience
BrandAffinityCategory
World Chess Championship285.71×Sports
Magnus Carlsen120.47×Sports
Maersk201.29×Business & Career
Google Maps15.5×Internet & Social Media
Capital One10.51×Business & Career
Enterprise Rent-A-Car15.25×Cars & Mobility
Indeed.com10.29×Business & Career
Apple Store19.37×Shopping
ICloud21.75×Technology & Electronics
Beetlejuice9.59×Movies & TV
Google News11.51×News
DeviantArt13.63×Internet & Social Media
Circle K13×Shopping
Khan Academy15.01×Business & Career
Aaron Rodgers10.97×Sports
Zac Efron16.28×Movies & TV
Margot Robbie14.81×Movies & TV
Kendra Scott16.3×Fashion & Accessoires
CarGurus8.95×Cars & Mobility
Chess.com30.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computer chess audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Luxury OrientationPREMIUM1.44
Risk AppetiteTHRILL1.33
Early Adopter MentalityPOWER1.33
Social Media UsageJOY1.25
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Computer chess
CountryShare
United States24.1%
Italy11.5%
Japan10.3%

See Computer chess audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Computer chess have in United States?

Computer chess has an estimated audience of 404,905 people in United States, concentrated in California and Florida.

What is the gender split and age of Computer chess fans?

28.4% of Computer chess fans are female, 71.6% are male, with an average age of 33.4 years.

Which brands do Computer chess fans like most?

Computer chess fans show strongest brand affinity for World Chess Championship (285.71×), Magnus Carlsen (120.47×), and Maersk (201.29×) over the country average.

Where do Computer chess fans live in United States?

Computer chess fans in United States are most concentrated in California (reach 45,898), Florida (reach 39,343), and New York (reach 33,455). These three regions account for the largest share of the active audience.

What other brands do Computer chess fans also like?

Beyond Computer chess itself, the audience over-indexes on Magnus Carlsen (120.47×), Maersk (201.29×), Google Maps (15.5×), and Capital One (10.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computer chess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.