WorldRemit Audience in United States

WorldRemit logo

WorldRemit has an estimated audience of 323,982 people in United States. 42.8% are female, 57.2% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Western Union, Xoom, Complutense University of Madrid, MoneyGram, Tap (valve).

The average WorldRemit fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Western Union, Xoom, Complutense University of Madrid, with strongest over-indexing on Western Union (47.97× the country average). Demographically, the WorldRemit audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Payment

Demographics of WorldRemit fans

Demographic split for WorldRemit audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.0
Estimated audience size323,982

Audience persona

The typical WorldRemit fan in United States is more male, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Western Union.

Top regions in United States

Top regions ranked by reach for WorldRemit in United States
RegionReachAffinity
California43,7661.23×
Texas34,2961.23×
New York26,8901.49×
Florida24,8601.13×
Georgia13,0891.31×
New Jersey11,1351.35×
Illinois11,1041.03×
Virginia10,6541.35×
Pennsylvania9,6260.88×
Maryland9,4781.7×
Ohio9,1750.92×
North Carolina8,9930.92×
Washington8,6981.34×
Massachusetts7,6831.2×
Minnesota6,8611.48×
Arizona6,6831.01×
Michigan6,3240.75×
Tennessee5,0600.78×
Indiana4,8750.82×
Colorado4,7010.92×
Missouri4,4930.86×
South Carolina3,9950.82×
Alabama3,9890.88×
Nevada3,6941.18×
Oregon3,6460.98×
Kentucky3,4600.85×
Louisiana3,2310.77×
Wisconsin3,1000.64×
Connecticut2,9480.91×
Oklahoma2,8880.8×
Kansas2,2400.88×
Arkansas2,1290.8×
Iowa2,1080.79×
Utah1,9880.69×
Mississippi1,9840.74×
Washington, District of Columbia1,8391.89×
Hawaii1,7641.27×
New Mexico1,3830.85×
Nebraska1,3390.82×
Maine1,3361.15×
Alaska1,2311.78×
Idaho1,1000.68×
Delaware9701.09×
New Hampshire9290.73×
North Dakota9071.36×
Rhode Island7450.72×
West Virginia7450.49×
South Dakota6580.88×
Montana4630.51×
Vermont4000.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WorldRemit audience
BrandAffinityCategory
Western Union47.97×Business & Career
Xoom109.59×Technology & Electronics
Complutense University of Madrid136.78×Business & Career
MoneyGram29.86×Business & Career
Tap (valve)30.23×Home & Garden
Gear Patrol68.71×Shopping
Ria Money Transfer53.73×Business & Career
Inter Milan16.54×Sports
Remitly19.5×Business & Career
King Juan Carlos University212.18×Business & Career
Remittance21.72×Business & Career
Toblerone46.76×Food & Beverages
Tony Moran95.56×Movies & TV
Serie A12.97×Sports
A.C. Milan13.31×Sports
The Honeymooners46.03×Movies & TV
AXN87.27×Movies & TV
Americas3.93×Travel & Leisure
Social networking service3.34×Technology & Electronics
Square (company)9.19×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WorldRemit audience
TraitClusterScore
Quality AwarenessPREMIUM2.65
Urban LifestyleOPEN1.25
Need for SecurityCONSERVATISM1.23
TravellingTHRILL1.17
Price SensitivityPREMIUM1.14
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for WorldRemit
CountryShare
United States20.6%
United Kingdom11.9%
Australia6.2%

See WorldRemit audiences in other countries

More Payment audiences in United States

Frequently asked questions

How many fans does WorldRemit have in United States?

WorldRemit has an estimated audience of 323,982 people in United States, concentrated in California and Texas.

What is the gender split and age of WorldRemit fans?

42.8% of WorldRemit fans are female, 57.2% are male, with an average age of 36.0 years.

Which brands do WorldRemit fans like most?

WorldRemit fans show strongest brand affinity for Western Union (47.97×), Xoom (109.59×), and Complutense University of Madrid (136.78×) over the country average.

Where do WorldRemit fans live in United States?

WorldRemit fans in United States are most concentrated in California (reach 43,766), Texas (reach 34,296), and New York (reach 26,890). These three regions account for the largest share of the active audience.

What other brands do WorldRemit fans also like?

Beyond WorldRemit itself, the audience over-indexes on Xoom (109.59×), Complutense University of Madrid (136.78×), MoneyGram (29.86×), and Tap (valve) (30.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WorldRemit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.