Rascasse Audience Intelligence

WorldRemit Target Market in United States

A data profile of the people who buy, follow and care about WorldRemit in United States — modelled from more than twelve digital signal sources. WorldRemit has an estimated audience of 320,050 people in United States.

#5among Payment in United States#4834among Brand in United States#2885in Business & Career

The average WorldRemit fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Western Union, Xoom, Complutense University of Madrid, with strongest over-indexing on Western Union (47.97× the country average).

Demographically, the WorldRemit audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WorldRemit fan in United States is more male, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Western Union.

Category: Business & Career · Type: Brand · Subtype: Payment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WorldRemit profile in United States.

Audience size
320K
in United States
Gender
42.8%♀
57.2% male
Age
36.0
average years
Country rank
#46771
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WorldRemit

42.8% are female, 57.2% are male, average age 36.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for WorldRemit audience in United States
MetricValue
Female42.8%
Male57.2%
Average age36.0
Estimated audience size320,050
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the WorldRemit audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3925%
40-4922%
50+8%
Fig. 04

Worldwide distribution

20.5%

of the worldwide WorldRemit audience comes from United States.

Worldwide audience distribution share by country for WorldRemit
CountryShare
United States20.5%
United Kingdom11.8%
Australia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WorldRemit audience in United States is strongest.

Fig. 05

Top regions by affinity

WorldRemit customers by region in United States
#RegionReachAffinity×
01Maryland~9K1.64×
02Washington, District of Columbia~2K1.60×
03New York~30K1.42×
04Alaska<1K1.38×
05Minnesota~6K1.36×
06New Jersey~10K1.30×
07Washington~8K1.29×
08Virginia~10K1.28×
09Georgia~10K1.26×
10Hawaii~2K1.19×
11Texas~30K1.18×
12North Dakota<1K1.15×
13California~40K1.13×
14Florida~20K1.12×
15Massachusetts~7K1.12×
16Nevada~3K1.12×
17Maine~1K1.10×
18Delaware<1K1.09×
19Arizona~7K1.00×
20Oregon~4K0.99×
21Iowa~3K0.97×
22Illinois~10K0.96×
23Connecticut~3K0.96×
24South Dakota<1K0.96×
25Vermont<1K0.94×
26Colorado~5K0.93×
27Kansas~2K0.92×
28Ohio~9K0.91×
29New Mexico~1K0.91×
30Nebraska~1K0.91×
31Rhode Island<1K0.91×
32North Carolina~9K0.90×
33Missouri~5K0.89×
34Kentucky~4K0.89×
35Arkansas~2K0.89×
36New Hampshire~1K0.89×
37Alabama~4K0.88×
38Mississippi~2K0.88×
39Idaho~1K0.88×
40Pennsylvania~9K0.87×
41South Carolina~4K0.87×
42Montana<1K0.87×
43Oklahoma~3K0.86×
44Tennessee~5K0.84×
45Indiana~5K0.84×
46Louisiana~4K0.84×
47West Virginia~1K0.84×
48Utah~2K0.81×
49Michigan~7K0.77×
50Wisconsin~4K0.75×
Fig. 06

Affinity by region

Affinity by region — WorldRemit, United States
0.75×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WorldRemit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WorldRemit audience
#·InterestCategoryAffinity×
01King Juan Carlos UniversityBusiness & Career212.18×
02Complutense University of MadridBusiness & Career136.78×
03XoomTechnology & Electronics109.59×
04Tony MoranMovies & TV95.56×
05AXNMovies & TV87.27×
06Gear PatrolShopping68.71×
07Ria Money TransferBusiness & Career53.73×
08Western UnionBusiness & Career47.97×
09TobleroneFood & Beverages46.76×
10The HoneymoonersMovies & TV46.03×
11Tap (valve)Home & Garden30.23×
12MoneyGramBusiness & Career29.86×
13Harry'sBeauty & Wellness26.78×
14RemittanceBusiness & Career21.72×
15RemitlyBusiness & Career19.50×
16Inter MilanSports16.54×
17A.C. MilanSports13.31×
18Serie ASports12.97×
19Square (company)Shopping9.19×
20AmericasTravel & Leisure3.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WorldRemit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WorldRemit audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.78×
Need for SecurityCONSERVATISM1.61×
SustainabilityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WorldRemit audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Community OrientationOPEN0.76×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WorldRemit's target market in United States?

WorldRemit's target market in United States covers an estimated 320,050 people, concentrated in California and Texas.

02

What is the gender split and age of WorldRemit customers?

42.8% of the WorldRemit audience are female, 57.2% are male, with an average age of 36.0 years.

03

Which brands do WorldRemit fans like most?

WorldRemit fans show strongest brand affinity for Western Union (47.97×), Xoom (109.59×), and Complutense University of Madrid (136.78×) over the country average.

04

Where do WorldRemit fans live in United States?

WorldRemit fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WorldRemit fans also like?

Beyond WorldRemit itself, the audience over-indexes on Xoom (109.59×), Complutense University of Madrid (136.78×), MoneyGram (29.86×), and Tap (valve) (30.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Payment audiences in United States

See WorldRemit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WorldRemit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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