Rascasse Audience Intelligence

Stripe (company) Target Market in United States

A data profile of the people who buy, follow and care about Stripe (company) in United States — modelled from more than twelve digital signal sources. Stripe (company) has an estimated audience of 1,078,274 people in United States.

#3among Payment in United States#2290among Brand in United States#1487in Business & Career

The average Stripe (company) fan in United States is 37.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Zoom!, QuickBooks, FreshBooks, with strongest over-indexing on Zoom! (11.2× the country average).

Demographically, the Stripe (company) audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stripe (company) fan in United States is more male, around 37.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Zoom!.

Category: Business & Career · Type: Brand · Subtype: Payment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stripe (company) profile in United States.

Audience size
1.1M
in United States
Gender
42.0%♀
58.0% male
Age
37.9
average years
Country rank
#22525
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stripe (company)

42.0% are female, 58.0% are male, average age 37.9.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Stripe (company) audience in United States
MetricValue
Female42.0%
Male58.0%
Average age37.9
Estimated audience size1,078,274
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Stripe (company) audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Stripe (company) audience comes from United States.

Worldwide audience distribution share by country for Stripe (company)
CountryShare
United States30.1%
United Kingdom7.8%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stripe (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Stripe (company) customers by region in United States
#RegionReachAffinity×
01New Mexico~10K2.69×
02Texas~200K2.63×
03Utah~10K1.35×
04Florida~90K1.25×
05Washington~30K1.25×
06California~100K1.24×
07Colorado~20K1.21×
08New York~70K1.20×
09Washington, District of Columbia~4K1.17×
10Idaho~6K1.14×
11Georgia~30K1.11×
12Oregon~10K1.10×
13Arizona~20K1.05×
14Montana~3K1.05×
15Vermont~2K1.03×
16Massachusetts~20K1.02×
17Nevada~10K1.01×
18New Jersey~30K1.00×
19Virginia~20K1.00×
20Tennessee~20K1.00×
21Oklahoma~10K1.00×
22Connecticut~10K0.96×
23Maine~3K0.96×
24North Carolina~30K0.95×
25Maryland~20K0.95×
26Hawaii~4K0.95×
27New Hampshire~4K0.95×
28South Carolina~10K0.92×
29Illinois~30K0.91×
30Missouri~10K0.90×
31Michigan~20K0.84×
32Minnesota~10K0.84×
33Louisiana~10K0.84×
34Rhode Island~3K0.84×
35Alaska~2K0.84×
36Alabama~10K0.83×
37Ohio~30K0.82×
38Arkansas~7K0.81×
39Kansas~6K0.81×
40Pennsylvania~30K0.80×
41Nebraska~4K0.79×
42Indiana~10K0.78×
43North Dakota~2K0.76×
44Wisconsin~10K0.74×
45Kentucky~9K0.74×
46Iowa~6K0.73×
47Delaware~2K0.73×
48South Dakota~2K0.70×
49Mississippi~6K0.68×
50West Virginia~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Stripe (company), United States
0.61×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stripe (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stripe (company) audience
#·InterestCategoryAffinity×
01Product HuntInternet & Social Media31.89×
02FreshBooksTechnology & Electronics28.30×
03PayoneerBusiness & Career28.25×
04EraserheadMovies & TV20.78×
05Halifax (United Kingdom bank)Business & Career20.67×
06Constant ContactTechnology & Electronics13.56×
07Zoom!Business & Career11.20×
08QuickBooksHome & Garden9.32×
09SquarespaceTechnology & Electronics6.77×
10The North FaceFashion & Accessoires5.04×
11H&MShopping3.10×
12Discount storesShopping2.86×
13Bank of AmericaBusiness & Career2.52×
14Shopping mallsShopping2.32×
15IKEAHome & Garden2.15×
16United States Postal ServiceBusiness & Career2.06×
17Mortgage loansBusiness & Career2.04×
18AirbnbTravel & Leisure1.80×
19PinterestInternet & Social Media1.60×
20FurnitureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stripe (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stripe (company) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.82×
Luxury OrientationPREMIUM1.75×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stripe (company) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.67×
DIY MentalityTHRILL0.77×
Community OrientationOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stripe (company)'s target market in United States?

Stripe (company)'s target market in United States covers an estimated 1,078,274 people, concentrated in Texas and California.

02

What is the gender split and age of Stripe (company) customers?

42.0% of the Stripe (company) audience are female, 58.0% are male, with an average age of 37.9 years.

03

Which brands do Stripe (company) fans like most?

Stripe (company) fans show strongest brand affinity for Zoom! (11.2×), QuickBooks (9.32×), and FreshBooks (28.3×) over the country average.

04

Where do Stripe (company) fans live in United States?

Stripe (company) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Stripe (company) fans also like?

Beyond Stripe (company) itself, the audience over-indexes on QuickBooks (9.32×), FreshBooks (28.3×), Product Hunt (31.89×), and Eraserhead (20.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Payment audiences in United States

See Stripe (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stripe (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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