Alpaca Audience in Germany
Alpaca has an estimated audience of 1,016,677 people in Germany. 74.4% are female, 25.6% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Llama, Malé, San Miguel Brewery, Simon Beckett, Germany.
The average Alpaca fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Llama, Malé, San Miguel Brewery, with strongest over-indexing on Llama (33.36× the country average). Demographically, the Alpaca audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Alpaca fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 42.5 |
| Estimated audience size | 1,016,677 |
Audience persona
The typical Alpaca fan in Germany is more female, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Llama.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,141 | 1.16× |
| Bayern | 194,406 | 1.19× |
| Baden-Württemberg | 157,456 | 1.14× |
| Niedersachsen | 113,442 | 1.15× |
| Hessen | 77,825 | 1× |
| Sachsen | 55,059 | 1.1× |
| Rheinland-Pfalz | 50,452 | 0.99× |
| Berlin | 41,286 | 0.91× |
| Schleswig-Holstein | 36,890 | 1.01× |
| Brandenburg | 30,159 | 0.96× |
| Thüringen | 26,795 | 1.03× |
| Hamburg | 23,282 | 1.01× |
| Sachsen-Anhalt | 22,659 | 0.86× |
| Mecklenburg-Vorpommern | 17,679 | 0.91× |
| Saarland | 10,770 | 0.86× |
| Bremen | 6,736 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Llama | 33.36× | Pets & Animals |
| Malé | 29.03× | Travel & Leisure |
| San Miguel Brewery | 37.8× | Food & Beverages |
| Simon Beckett | 19.56× | Literature |
| Germany | 1.55× | Travel & Leisure |
| Scooby-Doo | 4.72× | Movies & TV |
| Oktoberfest | 5.14× | Travel & Leisure |
| Newsletter | 3.3× | Technology & Electronics |
| IKEA | 1.66× | Home & Garden |
| Obi (store) | 1.57× | Shopping |
| Edeka | 1.62× | Shopping |
| Nature | 1.59× | Home & Garden |
| Airbnb | 1.71× | Travel & Leisure |
| Women's clothing | 1.66× | Fashion & Accessoires |
| H&M | 1.52× | Shopping |
| Psychology | 1.58× | Business & Career |
| Dogs | 1.61× | Pets & Animals |
| Natural World | 1.57× | Fashion & Accessoires |
| Men's clothing | 1.76× | Fashion & Accessoires |
| Globus Baumarkt | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.58 |
| Pet Ownership | JOY | 1.54 |
| Creativity | OPEN | 1.43 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Design Affinity | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| United Kingdom | 7.3% |
| Germany | 7.2% |
See Alpaca audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Alpaca have in Germany?
Alpaca has an estimated audience of 1,016,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alpaca fans?
74.4% of Alpaca fans are female, 25.6% are male, with an average age of 42.5 years.
Which brands do Alpaca fans like most?
Alpaca fans show strongest brand affinity for Llama (33.36×), Malé (29.03×), and San Miguel Brewery (37.8×) over the country average.
Where do Alpaca fans live in Germany?
Alpaca fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,141), Bayern (reach 194,406), and Baden-Württemberg (reach 157,456). These three regions account for the largest share of the active audience.
What other brands do Alpaca fans also like?
Beyond Alpaca itself, the audience over-indexes on Malé (29.03×), San Miguel Brewery (37.8×), Simon Beckett (19.56×), and Germany (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alpaca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.