Rascasse Audience Intelligence

Llama Audience in Germany

A data profile of the people who buy, follow and care about Llama in Germany — modelled from more than twelve digital signal sources. Llama has an estimated audience of 251,476 people in Germany.

#6699among Topic in Germany#305in Pets & Animals

The average Llama fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alpaca, Sabrina Carpenter, Kajol, with strongest over-indexing on Alpaca (33.36× the country average).

Demographically, the Llama audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Llama fan in Germany is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for Alpaca.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Llama profile in Germany.

Audience size
251K
in Germany
Gender
59.3%♀
40.7% male
Age
40.0
average years
Country rank
#19573
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Llama fans

59.3% are female, 40.7% are male, average age 40.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Llama audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age40.0
Estimated audience size251,476
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Llama audience in Germany
Age bracketShare%
16-1910%
20-2923%
30-3930%
40-4921%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Llama audience comes from Germany.

Worldwide audience distribution share by country for Llama
CountryShare
United States57.2%
United Kingdom8.1%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Llama audience in Germany is strongest.

Fig. 05

Top regions by affinity

Llama fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.50×
02Hessen~30K1.34×
03Bayern~50K1.22×
04Baden-Württemberg~40K1.17×
05Hamburg~7K1.17×
06Bremen~2K1.08×
07Nordrhein-Westfalen~50K0.98×
08Saarland~3K0.98×
09Rheinland-Pfalz~10K0.96×
10Schleswig-Holstein~8K0.91×
11Sachsen~10K0.90×
12Niedersachsen~20K0.88×
13Brandenburg~7K0.87×
14Thüringen~5K0.84×
15Sachsen-Anhalt~5K0.79×
16Mecklenburg-Vorpommern~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Llama, Germany
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Llama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Llama audience
#·InterestCategoryAffinity×
01KajolMovies & TV61.68×
02AlpacaPets & Animals33.36×
03Blake LivelyMovies & TV22.32×
04Sabrina CarpenterMusic & Radio20.00×
05Mila KunisMovies & TV20.00×
06Dakota FanningMovies & TV20.00×
07Rose LeslieMovies & TV20.00×
08Rosie Huntington-WhiteleyFashion & Accessoires20.00×
09Ron PerlmanMovies & TV20.00×
10Victoria JusticeMovies & TV20.00×
11Danish SuperligaSports20.00×
12Katey SagalMovies & TV16.82×
13Bored PandaInternet & Social Media10.94×
14Christina ApplegateMovies & TV10.59×
15GraduationBusiness & Career10.03×
16Butlers (company)Shopping9.33×
17Kelly OsbourneMusic & Radio9.10×
18Julia RobertsMovies & TV6.53×
19RedditInternet & Social Media2.85×
20TagesschauMovies & TV2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Llama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Llama audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
Social Media UsageJOY1.44×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Llama audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Sports ActivityPOWER0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Llama have in Germany?

Llama has an estimated audience of 251,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Llama fans?

59.3% of Llama fans are female, 40.7% are male, with an average age of 40.0 years.

03

Which brands do Llama fans like most?

Llama fans show strongest brand affinity for Alpaca (33.36×), Sabrina Carpenter (20×), and Kajol (61.68×) over the country average.

04

Where do Llama fans live in Germany?

Llama fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Llama fans also like?

Beyond Llama itself, the audience over-indexes on Sabrina Carpenter (20×), Kajol (61.68×), Blake Lively (22.32×), and Mila Kunis (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Llama audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Llama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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