Llama Audience in Germany

Llama logo

Llama has an estimated audience of 251,476 people in Germany. 59.3% are female, 40.7% are male, average age 40.0. Top brand affinities: Goes, Israel, Progressive rock, KLIX (AM), Snow White (Fables).

Top brand affinities include Goes, Israel, Progressive rock, with strongest over-indexing on Goes (1.96× the country average). Demographically, the Llama audience skews more female with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.

Category: Pets & Animals · Type: Topic

Demographics of Llama fans

Demographic split for Llama audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age40.0
Estimated audience size251,476

Audience persona

The typical Llama fan in Germany is more female, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goes.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Llama audience
BrandAffinityCategory
Goes1.96×Travel & Leisure
Israel2.69×Travel & Leisure
Progressive rock2.13×Music & Radio
KLIX (AM)2.82×Music & Radio
Snow White (Fables)2.48×Literature
Saving1.54×Business & Career
Stradivarius1.56×Shopping
Nuts (film)3.92×Movies & TV
Celtic mythology4.21×Arts & Culture
Škoda Kodiaq1.63×Cars & Mobility
Oliver Kahn2.56×Sports
Figure painting (hobby)2.79×Arts & Culture
Boracay4.47×Travel & Leisure
Whataburger3.68×Food & Beverages
Esra Erol3.31×Movies & TV
Hector (musician)4.65×Music & Radio
Laneige3.3×Beauty & Wellness
Captain Fantastic (film)4.38×Movies & TV
Ho, Ghana2.12×Travel & Leisure
Scratching post2.75×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Llama audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.39
Social Media UsageJOY1.29
TraditionCONSERVATISM1.27
Pet OwnershipJOY1.26
Healthy LifestyleBALANCE1.19
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Llama
CountryShare
United States57.4%
United Kingdom8.1%
Canada5.4%

See Llama audiences in other countries

More Pets & Animals audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Llama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.