Rascasse Audience Intelligence

Llama Audience in United States

A data profile of the people who buy, follow and care about Llama in United States — modelled from more than twelve digital signal sources. Llama has an estimated audience of 5,366,899 people in United States.

#3609among Topic in United States#145in Pets & Animals

The average Llama fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alpaca, Crocodile, LeAnn Rimes, with strongest over-indexing on Alpaca (26.49× the country average).

Demographically, the Llama audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Llama fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Alpaca.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Llama profile in United States.

Audience size
5.4M
in United States
Gender
59.4%♀
40.6% male
Age
43.2
average years
Country rank
#6273
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Llama fans

59.4% are female, 40.6% are male, average age 43.2.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Llama audience in United States
MetricValue
Female59.4%
Male40.6%
Average age43.2
Estimated audience size5,366,899
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Llama audience in United States
Age bracketShare%
16-198%
20-2917%
30-3925%
40-4925%
50+25%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Llama audience comes from United States.

Worldwide audience distribution share by country for Llama
CountryShare
United States57.2%
United Kingdom8.1%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Llama audience in United States is strongest.

Fig. 05

Top regions by affinity

Llama fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.34×
02California~800K1.32×
03Utah~60K1.23×
04Texas~600K1.20×
05Virginia~200K1.18×
06Oregon~70K1.18×
07Massachusetts~100K1.14×
08Idaho~30K1.11×
09New Jersey~200K1.10×
10New York~300K1.09×
11North Carolina~200K1.08×
12Colorado~90K1.08×
13Florida~400K1.06×
14Georgia~200K1.05×
15Oklahoma~60K1.05×
16Indiana~100K1.04×
17Connecticut~60K1.04×
18Nebraska~30K1.04×
19New Mexico~30K1.04×
20Maryland~100K1.03×
21Washington, District of Columbia~20K1.02×
22Arizona~100K1.01×
23Minnesota~80K1.01×
24Montana~10K1.01×
25Illinois~200K0.99×
26Kansas~40K0.99×
27Pennsylvania~200K0.98×
28Kentucky~70K0.98×
29Tennessee~100K0.97×
30Louisiana~70K0.95×
31Iowa~40K0.95×
32Missouri~80K0.94×
33Arkansas~40K0.94×
34North Dakota~10K0.94×
35Nevada~50K0.93×
36New Hampshire~20K0.93×
37Michigan~100K0.92×
38Hawaii~20K0.92×
39Rhode Island~20K0.92×
40South Dakota~10K0.92×
41Vermont~9K0.92×
42Alabama~70K0.91×
43Alaska~10K0.91×
44Ohio~100K0.90×
45South Carolina~70K0.90×
46West Virginia~20K0.87×
47Wisconsin~70K0.86×
48Mississippi~40K0.86×
49Delaware~10K0.85×
50Maine~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Llama, United States
0.84×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Llama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Llama audience
#·InterestCategoryAffinity×
01AlpacaPets & Animals26.49×
02CrocodilePets & Animals19.10×
03LeAnn RimesMusic & Radio10.18×
04John TravoltaMovies & TV4.52×
05Weather forecastingHome & Garden3.83×
06Tractor Supply CompanyShopping3.37×
07The Big Bang TheoryMovies & TV3.07×
08QVCMovies & TV2.94×
09FedExBusiness & Career2.68×
10Renewable energyBusiness & Career2.60×
11GeneticsKids & Family2.38×
12NostalgiaHome & Garden2.26×
13Discount storesShopping2.19×
14Real propertyHome & Garden2.14×
15Mortgage loansBusiness & Career2.00×
16SubwayFood & Beverages1.76×
17LivestockPets & Animals1.72×
18Pizza HutFood & Beverages1.68×
19PinterestInternet & Social Media1.60×
20BarbecueFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Llama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Llama audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
ExtroversionTHRILL1.51×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Llama audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Llama have in United States?

Llama has an estimated audience of 5,366,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Llama fans?

59.4% of Llama fans are female, 40.6% are male, with an average age of 43.2 years.

03

Which brands do Llama fans like most?

Llama fans show strongest brand affinity for Alpaca (26.49×), Crocodile (19.1×), and LeAnn Rimes (10.18×) over the country average.

04

Where do Llama fans live in United States?

Llama fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Llama fans also like?

Beyond Llama itself, the audience over-indexes on Crocodile (19.1×), LeAnn Rimes (10.18×), Tractor Supply Company (3.37×), and Weather forecasting (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Llama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Llama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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