Rascasse Audience Intelligence

Danish Superliga Audience in Germany

A data profile of the people who buy, follow and care about Danish Superliga in Germany — modelled from more than twelve digital signal sources. Danish Superliga has an estimated audience of 323,240 people in Germany.

#406among Soccer in Germany#218among Event in Germany#1300in Sports

The average Danish Superliga fan in Germany is 39.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Denmark national football team, Timo Werner, Sheffield Wednesday F.C., with strongest over-indexing on Denmark national football team (161.68× the country average).

Demographically, the Danish Superliga audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Danish Superliga fan in Germany is more male, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Denmark national football team.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Danish Superliga profile in Germany.

Audience size
323K
in Germany
Gender
37.7%♀
62.3% male
Age
39.4
average years
Country rank
#16436
Event in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Danish Superliga fans

37.7% are female, 62.3% are male, average age 39.4.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Danish Superliga audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age39.4
Estimated audience size323,240
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Danish Superliga audience in Germany
Age bracketShare%
16-1925%
20-2916%
30-3914%
40-4918%
50+27%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Danish Superliga audience comes from Germany.

Worldwide audience distribution share by country for Danish Superliga
CountryShare
Denmark27.0%
Germany16.1%
United Kingdom11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Danish Superliga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Danish Superliga fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.83×
02Bayern~90K1.76×
03Schleswig-Holstein~20K1.60×
04Rheinland-Pfalz~20K1.37×
05Hessen~30K1.20×
06Niedersachsen~30K1.10×
07Bremen~3K1.07×
08Nordrhein-Westfalen~70K0.95×
09Hamburg~7K0.93×
10Mecklenburg-Vorpommern~5K0.84×
11Saarland~3K0.79×
12Thüringen~6K0.71×
13Berlin~9K0.65×
14Sachsen~9K0.59×
15Sachsen-Anhalt~4K0.53×
16Brandenburg~5K0.51×
Fig. 06

Affinity by region

Affinity by region — Danish Superliga, Germany
0.51×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Danish Superliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Danish Superliga audience
#·InterestCategoryAffinity×
01Denmark national football teamSports161.68×
02Barnsley F.C.Sports124.87×
03Derby County F.C.Sports118.70×
04Sheffield Wednesday F.C.Sports78.82×
05Eric CantonaSports70.72×
06Roskilde FestivalMusic & Radio64.12×
07Rasmus HøjlundSports56.59×
08Yussuf PoulsenSports51.62×
09Bolton Wanderers F.C.Sports47.98×
10Timo WernerSports37.85×
11La Gazzetta dello SportSports24.44×
12Oliver KahnSports20.37×
13SV Darmstadt 98Sports16.25×
14Hannover 96Sports9.59×
15IHF World Men's Handball ChampionshipSports8.45×
16TransfermarktSports7.91×
17Manuel NeuerSports7.73×
18VfB StuttgartSports5.86×
19Borussia DortmundSports3.74×
20FIFA World CupSports3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Danish Superliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Danish Superliga audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.39×
Risk AppetiteTHRILL1.34×
Luxury OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Danish Superliga audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.41×
Quality AwarenessPREMIUM0.60×
IndulgenceJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Danish Superliga have in Germany?

Danish Superliga has an estimated audience of 323,240 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Danish Superliga fans?

37.7% of Danish Superliga fans are female, 62.3% are male, with an average age of 39.4 years.

03

Which brands do Danish Superliga fans like most?

Danish Superliga fans show strongest brand affinity for Denmark national football team (161.68×), Timo Werner (37.85×), and Sheffield Wednesday F.C. (78.82×) over the country average.

04

Where do Danish Superliga fans live in Germany?

Danish Superliga fans in Germany are most concentrated in Bayern (reach ~90K), Baden-Württemberg (reach ~80K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Danish Superliga fans also like?

Beyond Danish Superliga itself, the audience over-indexes on Timo Werner (37.85×), Sheffield Wednesday F.C. (78.82×), Derby County F.C. (118.7×), and Eric Cantona (70.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Danish Superliga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Danish Superliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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