Danish Superliga Audience in Germany
Danish Superliga has an estimated audience of 310,507 people in Germany. 37.7% are female, 62.3% are male, average age 39.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Denmark national football team, Timo Werner, Sheffield Wednesday F.C., Derby County F.C., Eric Cantona.
The average Danish Superliga fan in Germany is 39.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Denmark national football team, Timo Werner, Sheffield Wednesday F.C., with strongest over-indexing on Denmark national football team (161.68× the country average). Demographically, the Danish Superliga audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Danish Superliga fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 39.4 |
| Estimated audience size | 310,507 |
Audience persona
The typical Danish Superliga fan in Germany is more male, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Denmark national football team.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 86,850 | 1.68× |
| Baden-Württemberg | 80,214 | 1.83× |
| Nordrhein-Westfalen | 64,559 | 0.92× |
| Niedersachsen | 33,443 | 1.07× |
| Hessen | 27,849 | 1.14× |
| Rheinland-Pfalz | 22,526 | 1.4× |
| Schleswig-Holstein | 18,958 | 1.64× |
| Berlin | 9,739 | 0.68× |
| Sachsen | 9,121 | 0.58× |
| Hamburg | 7,149 | 0.99× |
| Thüringen | 5,157 | 0.63× |
| Mecklenburg-Vorpommern | 4,917 | 0.8× |
| Brandenburg | 4,746 | 0.48× |
| Sachsen-Anhalt | 3,337 | 0.4× |
| Saarland | 3,013 | 0.76× |
| Bremen | 2,971 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Denmark national football team | 161.68× | Sports |
| Timo Werner | 37.85× | Sports |
| Sheffield Wednesday F.C. | 78.82× | Sports |
| Derby County F.C. | 118.7× | Sports |
| Eric Cantona | 70.72× | Sports |
| Bolton Wanderers F.C. | 47.98× | Sports |
| Yussuf Poulsen | 51.62× | Sports |
| Transfermarkt | 7.91× | Sports |
| Borussia Dortmund | 3.74× | Sports |
| IHF World Men's Handball Championship | 8.45× | Sports |
| Hannover 96 | 9.59× | Sports |
| Roskilde Festival | 64.12× | Music & Radio |
| VfB Stuttgart | 5.86× | Sports |
| Barnsley F.C. | 124.87× | Sports |
| La Gazzetta dello Sport | 24.44× | Sports |
| Hamburger SV | 6.67× | Sports |
| DFB-Pokal | 8.53× | Sports |
| SV Darmstadt 98 | 16.25× | Sports |
| Eintracht Frankfurt | 4.86× | Sports |
| Rasmus Højlund | 56.59× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.51 |
| Patriotism | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.12 |
| Career Orientation | POWER | 1.07 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Design Affinity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 28.8% |
| Germany | 16.5% |
| United Kingdom | 12.3% |
See Danish Superliga audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Danish Superliga have in Germany?
Danish Superliga has an estimated audience of 310,507 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Danish Superliga fans?
37.7% of Danish Superliga fans are female, 62.3% are male, with an average age of 39.4 years.
Which brands do Danish Superliga fans like most?
Danish Superliga fans show strongest brand affinity for Denmark national football team (161.68×), Timo Werner (37.85×), and Sheffield Wednesday F.C. (78.82×) over the country average.
Where do Danish Superliga fans live in Germany?
Danish Superliga fans in Germany are most concentrated in Bayern (reach 86,850), Baden-Württemberg (reach 80,214), and Nordrhein-Westfalen (reach 64,559). These three regions account for the largest share of the active audience.
What other brands do Danish Superliga fans also like?
Beyond Danish Superliga itself, the audience over-indexes on Timo Werner (37.85×), Sheffield Wednesday F.C. (78.82×), Derby County F.C. (118.7×), and Eric Cantona (70.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Danish Superliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.