Rascasse Audience Intelligence

Donkey Audience in United States

A data profile of the people who buy, follow and care about Donkey in United States — modelled from more than twelve digital signal sources. Donkey has an estimated audience of 5,017,463 people in United States.

#3788among Topic in United States#156in Pets & Animals

The average Donkey fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alpaca, Mongolia, Livestock, with strongest over-indexing on Alpaca (13.09× the country average).

Demographically, the Donkey audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donkey fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Alpaca.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donkey profile in United States.

Audience size
5M
in United States
Gender
55.3%♀
44.7% male
Age
42.4
average years
Country rank
#6691
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donkey fans

55.3% are female, 44.7% are male, average age 42.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Donkey audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.4
Estimated audience size5,017,463
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Donkey audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Donkey audience comes from United States.

Worldwide audience distribution share by country for Donkey
CountryShare
United States27.5%
Italy14.3%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donkey audience in United States is strongest.

Fig. 05

Top regions by affinity

Donkey fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K1.27×
02Arizona~100K1.20×
03Mississippi~50K1.20×
04Arkansas~50K1.17×
05Texas~500K1.15×
06North Carolina~200K1.13×
07Oklahoma~60K1.13×
08Georgia~200K1.12×
09West Virginia~30K1.12×
10Louisiana~70K1.11×
11Kentucky~70K1.11×
12Tennessee~100K1.08×
13Michigan~100K1.06×
14New Jersey~100K1.06×
15New Hampshire~20K1.06×
16California~600K1.04×
17Indiana~90K1.03×
18South Carolina~80K1.03×
19Virginia~100K1.02×
20Nebraska~30K1.02×
21Ohio~200K1.01×
22Missouri~80K1.01×
23Utah~50K1.01×
24Kansas~40K1.01×
25Idaho~30K1.01×
26New Mexico~30K1.01×
27Washington~100K1.00×
28Hawaii~20K1.00×
29South Dakota~10K1.00×
30Pennsylvania~200K0.98×
31Alaska~10K0.98×
32Nevada~50K0.97×
33Oregon~60K0.96×
34Montana~10K0.96×
35Florida~300K0.94×
36Massachusetts~90K0.94×
37Maryland~80K0.94×
38Illinois~200K0.92×
39North Dakota~9K0.92×
40New York~300K0.91×
41Iowa~40K0.91×
42Maine~20K0.91×
43Wisconsin~70K0.89×
44Colorado~70K0.88×
45Minnesota~60K0.88×
46Vermont~8K0.87×
47Rhode Island~10K0.84×
48Delaware~10K0.84×
49Connecticut~40K0.83×
50Washington, District of Columbia~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Donkey, United States
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donkey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donkey audience
#·InterestCategoryAffinity×
01AlpacaPets & Animals13.09×
02AppaloosaPets & Animals12.80×
03MongoliaTravel & Leisure6.91×
04John TravoltaMovies & TV4.34×
05Tractor Supply CompanyShopping2.75×
06Drudge ReportSports2.60×
07LivestockPets & Animals2.43×
08Talk radioMusic & Radio2.24×
09Ace HardwareHome & Garden2.07×
10DonationBusiness & Career2.05×
11Real propertyHome & Garden1.94×
12Hardware storeHome & Garden1.91×
13CanadaTravel & Leisure1.83×
14MenardsHome & Garden1.77×
15DrawingHome & Garden1.69×
16NatureHome & Garden1.65×
17Hobby LobbyHome & Garden1.56×
18HollywoodTravel & Leisure1.56×
19HappinessHealth1.55×
20FlowerHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donkey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donkey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
ExtroversionTHRILL1.56×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donkey audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Quality AwarenessPREMIUM0.80×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donkey have in United States?

Donkey has an estimated audience of 5,017,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Donkey fans?

55.3% of Donkey fans are female, 44.7% are male, with an average age of 42.4 years.

03

Which brands do Donkey fans like most?

Donkey fans show strongest brand affinity for Alpaca (13.09×), Mongolia (6.91×), and Livestock (2.43×) over the country average.

04

Where do Donkey fans live in United States?

Donkey fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Donkey fans also like?

Beyond Donkey itself, the audience over-indexes on Mongolia (6.91×), Livestock (2.43×), Nature (1.65×), and Happiness (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Donkey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Donkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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