Donkey Audience in United States

Donkey logo

Donkey has an estimated audience of 5,017,463 people in United States. 55.3% are female, 44.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Tech News, Hibachi, Goop, Google Home, Wok.

The average Donkey fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tech News, Hibachi, Goop, with strongest over-indexing on Tech News (31.58× the country average). Demographically, the Donkey audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Donkey fans

Demographic split for Donkey audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.4
Estimated audience size5,017,463

Audience persona

The typical Donkey fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Donkey in United States
RegionReachAffinity
California612,6901.11×
Texas509,8311.18×
Florida340,8861×
New York273,3540.97×
Georgia179,5101.16×
North Carolina171,0371.13×
Pennsylvania170,6531.01×
Illinois163,2870.98×
Ohio160,5131.04×
Michigan145,7191.11×
New Jersey143,1701.12×
Virginia129,5671.06×
Arizona124,1551.21×
Tennessee114,3101.14×
Washington104,7851.04×
Indiana95,3831.04×
Massachusetts95,0440.96×
Alabama87,7251.25×
Maryland84,7560.98×
Missouri81,6261.01×
South Carolina77,0771.02×
Colorado72,6710.92×
Louisiana68,8641.06×
Kentucky68,0021.08×
Wisconsin66,7130.88×
Minnesota63,0610.88×
Oklahoma62,1561.12×
Oregon56,4230.98×
Connecticut54,0921.07×
Mississippi47,5831.15×
Nevada47,5770.98×
Arkansas46,1941.12×
Utah46,1391.03×
Kansas38,8050.98×
Iowa36,8390.89×
West Virginia25,4221.09×
Nebraska24,7740.98×
Idaho24,6000.98×
New Mexico24,2470.96×
Hawaii21,0190.97×
New Hampshire20,5231.04×
Maine15,6730.87×
Rhode Island12,8120.8×
Montana12,1470.87×
Washington, District of Columbia11,7870.78×
Delaware11,1510.81×
South Dakota10,6120.92×
Alaska9,4760.88×
North Dakota8,5600.83×
Vermont6,9640.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donkey audience
BrandAffinityCategory
Tech News31.58×Technology & Electronics
Hibachi16.58×Food & Beverages
Goop11.03×Internet & Social Media
Google Home11.96×Technology & Electronics
Wok11.8×Food & Beverages
Governor of Michigan11.66×Politics & Society
Grace Slick13.54×Music & Radio
Israel3.2×Travel & Leisure
Grinch5.9×Movies & TV
Vocal harmony6.53×Music & Radio
headspace12.94×Health
El Paso County, Colorado17.64×Travel & Leisure
Cherish (group)13.63×Music & Radio
Product design2.23×Business & Career
Ira Glass17.74×Music & Radio
Guitarist (magazine)10.72×Music & Radio
Urban Outfitters1.62×Shopping
Jeep Wagoneer4.7×Cars & Mobility
Kikar HaShabbat13.41×News
Progressive rock1.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donkey audience
TraitClusterScore
ExtroversionTHRILL1.76
PatriotismCONSERVATISM1.49
Risk AppetiteTHRILL1.27
TraditionCONSERVATISM1.27
Community OrientationOPEN1.26
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Donkey
CountryShare
United States27.5%
Italy14.3%
United Kingdom10.3%

See Donkey audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Donkey have in United States?

Donkey has an estimated audience of 5,017,463 people in United States, concentrated in California and Texas.

What is the gender split and age of Donkey fans?

55.3% of Donkey fans are female, 44.7% are male, with an average age of 42.4 years.

Which brands do Donkey fans like most?

Donkey fans show strongest brand affinity for Tech News (31.58×), Hibachi (16.58×), and Goop (11.03×) over the country average.

Where do Donkey fans live in United States?

Donkey fans in United States are most concentrated in California (reach 612,690), Texas (reach 509,831), and Florida (reach 340,886). These three regions account for the largest share of the active audience.

What other brands do Donkey fans also like?

Beyond Donkey itself, the audience over-indexes on Hibachi (16.58×), Goop (11.03×), Google Home (11.96×), and Wok (11.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.