Donkey Audience in Germany
Donkey has an estimated audience of 475,819 people in Germany. 66.6% are female, 33.4% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Isabell Werth, Adriano Celentano, German television comedy.
The average Donkey fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Isabell Werth, with strongest over-indexing on Satire (8.3× the country average). Demographically, the Donkey audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Donkey fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 34.3 |
| Estimated audience size | 475,819 |
Audience persona
The typical Donkey fan in Germany is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,443 | 1.1× |
| Bayern | 80,698 | 1.06× |
| Baden-Württemberg | 67,503 | 1.04× |
| Hessen | 56,013 | 1.54× |
| Niedersachsen | 46,912 | 1.02× |
| Berlin | 26,793 | 1.26× |
| Rheinland-Pfalz | 24,837 | 1.04× |
| Sachsen | 20,390 | 0.87× |
| Schleswig-Holstein | 15,701 | 0.92× |
| Hamburg | 12,644 | 1.18× |
| Brandenburg | 11,385 | 0.77× |
| Thüringen | 9,154 | 0.75× |
| Sachsen-Anhalt | 8,983 | 0.73× |
| Mecklenburg-Vorpommern | 6,486 | 0.71× |
| Bremen | 5,038 | 1.24× |
| Saarland | 4,621 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.3× | Literature |
| Tagesschau | 2.58× | Movies & TV |
| Isabell Werth | 15.26× | Sports |
| Adriano Celentano | 15.95× | Music & Radio |
| German television comedy | 6.82× | Movies & TV |
| Allgäu | 6.75× | Travel & Leisure |
| Pets | 2.07× | Pets & Animals |
| Self care | 3.9× | Health |
| Arabian horse | 5.91× | Pets & Animals |
| Krämer Pferdesport | 15.85× | Sports |
| Western Union | 4.5× | Business & Career |
| VIER PFOTEN | 5.32× | Pets & Animals |
| Cat food | 3.55× | Pets & Animals |
| Lily James | 11.09× | Movies & TV |
| Appaloosa | 19.15× | Pets & Animals |
| Family | 1.81× | Kids & Family |
| Spiegel Online | 1.9× | News |
| PIKEUR | 19.58× | Sports |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| David Attenborough | 12.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.04 |
| Community Orientation | OPEN | 1.36 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Italy | 14.3% |
| United Kingdom | 10.3% |
See Donkey audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Donkey have in Germany?
Donkey has an estimated audience of 475,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Donkey fans?
66.6% of Donkey fans are female, 33.4% are male, with an average age of 34.3 years.
Which brands do Donkey fans like most?
Donkey fans show strongest brand affinity for Satire (8.3×), Tagesschau (2.58×), and Isabell Werth (15.26×) over the country average.
Where do Donkey fans live in Germany?
Donkey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,443), Bayern (reach 80,698), and Baden-Württemberg (reach 67,503). These three regions account for the largest share of the active audience.
What other brands do Donkey fans also like?
Beyond Donkey itself, the audience over-indexes on Tagesschau (2.58×), Isabell Werth (15.26×), Adriano Celentano (15.95×), and German television comedy (6.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Donkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.