Rascasse Audience Intelligence

Donkey Audience in Germany

A data profile of the people who buy, follow and care about Donkey in Germany — modelled from more than twelve digital signal sources. Donkey has an estimated audience of 475,819 people in Germany.

#4796among Topic in Germany#212in Pets & Animals

The average Donkey fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maite Kelly, Krämer Pferdesport, Haflinger, with strongest over-indexing on Maite Kelly (9.61× the country average).

Demographically, the Donkey audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Donkey fan in Germany is more female, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Maite Kelly.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donkey profile in Germany.

Audience size
476K
in Germany
Gender
66.6%♀
33.4% male
Age
34.3
average years
Country rank
#12241
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donkey fans

66.6% are female, 33.4% are male, average age 34.3.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Donkey audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age34.3
Estimated audience size475,819
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Donkey audience in Germany
Age bracketShare%
16-1933%
20-2920%
30-3918%
40-4918%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Donkey audience comes from Germany.

Worldwide audience distribution share by country for Donkey
CountryShare
United States27.5%
Italy14.3%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donkey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Donkey fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.50×
02Bremen~5K1.25×
03Berlin~30K1.22×
04Hamburg~10K1.18×
05Nordrhein-Westfalen~100K1.08×
06Rheinland-Pfalz~20K1.04×
07Bayern~80K1.02×
08Baden-Württemberg~70K1.01×
09Niedersachsen~50K0.99×
10Schleswig-Holstein~20K0.94×
11Sachsen~20K0.86×
12Saarland~5K0.86×
13Brandenburg~10K0.81×
14Thüringen~10K0.79×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Donkey, Germany
0.77×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donkey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donkey audience
#·InterestCategoryAffinity×
01HaflingerFashion & Accessoires23.87×
02Ludger BeerbaumSports15.00×
03Krämer PferdesportSports14.79×
04Lily JamesMovies & TV10.96×
05Paul SchockemöhleSports10.60×
06Maite KellyMusic & Radio9.61×
07Isabell WerthSports9.47×
08Isabel MarantFashion & Accessoires8.03×
09FendtCars & Mobility7.13×
10VIER PFOTENPets & Animals5.85×
11Arabian horsePets & Animals4.68×
12Pet sittingPets & Animals3.46×
13HugendubelShopping3.33×
14Müller (company)Food & Beverages2.52×
15TagesschauMovies & TV2.51×
16NatureHome & Garden2.42×
17VacationsTravel & Leisure2.27×
18Lieferando.deFood & Beverages2.07×
19PetsPets & Animals1.70×
20FamilyKids & Family1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donkey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donkey audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.26×
Community OrientationOPEN1.84×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donkey audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Career OrientationPOWER0.84×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donkey have in Germany?

Donkey has an estimated audience of 475,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Donkey fans?

66.6% of Donkey fans are female, 33.4% are male, with an average age of 34.3 years.

03

Which brands do Donkey fans like most?

Donkey fans show strongest brand affinity for Maite Kelly (9.61×), Krämer Pferdesport (14.79×), and Haflinger (23.87×) over the country average.

04

Where do Donkey fans live in Germany?

Donkey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Donkey fans also like?

Beyond Donkey itself, the audience over-indexes on Krämer Pferdesport (14.79×), Haflinger (23.87×), Ludger Beerbaum (15×), and Tagesschau (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Donkey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Donkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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