Bully Audience in United States

Bully logo

Bully has an estimated audience of 1,835,103 people in United States. 50.7% are female, 49.3% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Kappa Sigma, Product design, Steampunk, Collectable, 3D printing.

The average Bully fan in United States is 34.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kappa Sigma, Product design, Steampunk, with strongest over-indexing on Kappa Sigma (30.78× the country average). Demographically, the Bully audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Bully fans

Demographic split for Bully audience in United States
MetricValue
Female50.7%
Male49.3%
Average age34.2
Estimated audience size1,835,103

Audience persona

The typical Bully fan in United States is balanced, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Kappa Sigma.

Top regions in United States

Top regions ranked by reach for Bully in United States
RegionReachAffinity
California248,8201.23×
Texas216,5721.37×
Florida172,1621.39×
New York118,3691.15×
Georgia72,9031.29×
Illinois67,8871.11×
North Carolina64,4551.17×
Pennsylvania61,6871×
Ohio53,9120.95×
New Jersey53,2041.14×
Michigan48,5781.01×
Virginia47,7341.07×
Arizona44,9511.2×
Tennessee38,8141.05×
Maryland36,2201.15×
Washington36,1640.98×
Indiana36,0581.08×
Massachusetts34,9640.97×
South Carolina34,4381.25×
Missouri30,0701.02×
Louisiana30,0691.27×
Alabama29,4361.15×
Kentucky25,9471.13×
Colorado25,7740.89×
Wisconsin23,5330.85×
Oklahoma23,0261.13×
Minnesota21,8640.83×
Nevada21,0531.19×
Mississippi20,0001.32×
Oregon19,5670.93×
Connecticut18,3461×
Arkansas16,3281.08×
Utah15,6360.95×
Kansas13,8900.96×
Iowa13,3290.88×
New Mexico10,0571.09×
Nebraska8,1080.88×
West Virginia7,8830.92×
Idaho6,9200.75×
Hawaii6,7300.85×
New Hampshire5,6510.78×
Washington, District of Columbia5,4921×
Rhode Island5,2990.91×
Maine4,6500.71×
Delaware4,4380.88×
South Dakota3,2350.76×
Montana3,1960.63×
Alaska3,0630.78×
North Dakota2,8960.77×
Vermont2,0520.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bully audience
BrandAffinityCategory
Kappa Sigma30.78×Business & Career
Product design2.5×Business & Career
Steampunk5.68×Fashion & Accessoires
Collectable1.79×Kids & Family
3D printing2.16×Technology & Electronics
JDSU2.6×Business & Career
Nebraska Cornhuskers football2.99×Sports
Hibachi6.24×Food & Beverages
Staycation2.33×Home & Garden
Cam Ward2.27×Sports
Home staging3.11×Home & Garden
Google Home3.77×Technology & Electronics
Jesse Plemons1.96×Movies & TV
Jaws3.06×Movies & TV
Vocal harmony2.51×Music & Radio
Charlamagne Tha God5.12×Movies & TV
edureka18.82×Business & Career
Noodle (Gorillaz)1.81×Music & Radio
Grinch1.87×Movies & TV
N1 road (South Africa)1.9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bully audience
TraitClusterScore
Pet OwnershipJOY1.48
Early Adopter MentalityPOWER1.34
IndividualismJOY1.17
Urban LifestyleOPEN1.11
DIY MentalityTHRILL1.1
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Bully
CountryShare
United States27.3%
Brazil6.0%
Mexico5.2%

See Bully audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Bully have in United States?

Bully has an estimated audience of 1,835,103 people in United States, concentrated in California and Texas.

What is the gender split and age of Bully fans?

50.7% of Bully fans are female, 49.3% are male, with an average age of 34.2 years.

Which brands do Bully fans like most?

Bully fans show strongest brand affinity for Kappa Sigma (30.78×), Product design (2.5×), and Steampunk (5.68×) over the country average.

Where do Bully fans live in United States?

Bully fans in United States are most concentrated in California (reach 248,820), Texas (reach 216,572), and Florida (reach 172,162). These three regions account for the largest share of the active audience.

What other brands do Bully fans also like?

Beyond Bully itself, the audience over-indexes on Product design (2.5×), Steampunk (5.68×), Collectable (1.79×), and 3D printing (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bully. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.