Rascasse Audience Intelligence

Bully Audience in United States

A data profile of the people who buy, follow and care about Bully in United States — modelled from more than twelve digital signal sources. Bully has an estimated audience of 1,838,206 people in United States.

#151among Video / Board Game in United States#320in Games

The average Bully fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include English Bulldogs, Frenchie, Alpaca, with strongest over-indexing on English Bulldogs (51.03× the country average).

Demographically, the Bully audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bully fan in United States is balanced, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for English Bulldogs.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bully profile in United States.

Audience size
1.8M
in United States
Gender
50.7%♀
49.3% male
Age
34.2
average years
Country rank
#15221
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bully fans

50.7% are female, 49.3% are male, average age 34.2.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Bully audience in United States
MetricValue
Female50.7%
Male49.3%
Average age34.2
Estimated audience size1,838,206
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Bully audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Bully audience comes from United States.

Worldwide audience distribution share by country for Bully
CountryShare
United States27.1%
Brazil5.7%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bully audience in United States is strongest.

Fig. 05

Top regions by affinity

Bully fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.34×
02Texas~200K1.32×
03Florida~200K1.30×
04Louisiana~30K1.29×
05Georgia~70K1.23×
06South Carolina~30K1.23×
07Nevada~20K1.19×
08Alabama~30K1.17×
09Kentucky~30K1.17×
10California~200K1.16×
11North Carolina~60K1.16×
12Arizona~40K1.16×
13Maryland~40K1.14×
14Oklahoma~20K1.12×
15New Mexico~10K1.11×
16New Jersey~50K1.09×
17Arkansas~20K1.09×
18Illinois~70K1.08×
19Indiana~40K1.07×
20New York~100K1.06×
21Virginia~50K1.05×
22Tennessee~40K1.01×
23Pennsylvania~60K1.00×
24Missouri~30K1.00×
25Connecticut~20K0.99×
26Michigan~50K0.98×
27Kansas~10K0.98×
28Utah~20K0.96×
29Washington, District of Columbia~5K0.96×
30West Virginia~8K0.95×
31Nebraska~9K0.94×
32Delaware~5K0.94×
33Ohio~50K0.93×
34Washington~30K0.93×
35Massachusetts~30K0.93×
36Oregon~20K0.93×
37Rhode Island~5K0.93×
38Iowa~10K0.92×
39Hawaii~7K0.91×
40Alaska~3K0.89×
41Wisconsin~20K0.87×
42South Dakota~4K0.87×
43North Dakota~3K0.87×
44Colorado~20K0.85×
45Minnesota~20K0.82×
46Idaho~7K0.81×
47New Hampshire~6K0.80×
48Maine~5K0.75×
49Vermont~2K0.71×
50Montana~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Bully, United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bully audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bully audience
#·InterestCategoryAffinity×
01English BulldogsPets & Animals51.03×
02London BridgeTravel & Leisure37.07×
03Tower of LondonTravel & Leisure31.50×
04FrenchiePets & Animals23.97×
05AlpacaPets & Animals15.16×
06London EyeTravel & Leisure12.02×
07English MastiffPets & Animals9.63×
08Alaskan MalamutePets & Animals6.05×
09Cane CorsoFood & Beverages6.01×
10LabradorPets & Animals5.31×
11Doberman PinscherPets & Animals5.23×
12American Pit Bull TerrierPets & Animals4.74×
13Australian ShepherdPets & Animals4.32×
14RottweilerPets & Animals4.21×
15Diaper bagKids & Family3.83×
16Siberian HuskyPets & Animals3.82×
17BeaglePets & Animals3.61×
18BulldogPets & Animals3.34×
19French BulldogPets & Animals3.30×
20Planet FitnessSports2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bully audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bully audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
Pet OwnershipJOY1.44×
IndividualismJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bully audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Price SensitivityPREMIUM0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bully have in United States?

Bully has an estimated audience of 1,838,206 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bully fans?

50.7% of Bully fans are female, 49.3% are male, with an average age of 34.2 years.

03

Which brands do Bully fans like most?

Bully fans show strongest brand affinity for English Bulldogs (51.03×), Frenchie (23.97×), and Alpaca (15.16×) over the country average.

04

Where do Bully fans live in United States?

Bully fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bully fans also like?

Beyond Bully itself, the audience over-indexes on Frenchie (23.97×), Alpaca (15.16×), Planet Fitness (2.96×), and Doberman Pinscher (5.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Bully audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bully. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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