Rascasse Audience Intelligence

English Mastiff Audience in United States

A data profile of the people who buy, follow and care about English Mastiff in United States — modelled from more than twelve digital signal sources. English Mastiff has an estimated audience of 3,477,830 people in United States.

#22among Dog breed in United States#4679among Topic in United States#198in Pets & Animals

The average English Mastiff fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rob Dyrdek, Pomeranian (dog), Boston Terrier, with strongest over-indexing on Rob Dyrdek (37.23× the country average).

Demographically, the English Mastiff audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical English Mastiff fan in United States is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rob Dyrdek.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the English Mastiff profile in United States.

Audience size
3.5M
in United States
Gender
66.8%♀
33.2% male
Age
42.1
average years
Country rank
#9077
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of English Mastiff fans

66.8% are female, 33.2% are male, average age 42.1.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for English Mastiff audience in United States
MetricValue
Female66.8%
Male33.2%
Average age42.1
Estimated audience size3,477,830
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the English Mastiff audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3917%
40-4923%
50+28%
Fig. 04

Worldwide distribution

30.4%

of the worldwide English Mastiff audience comes from United States.

Worldwide audience distribution share by country for English Mastiff
CountryShare
United States30.4%
Japan13.5%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the English Mastiff audience in United States is strongest.

Fig. 05

Top regions by affinity

English Mastiff fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~60K1.35×
02Oklahoma~50K1.33×
03West Virginia~20K1.33×
04Indiana~80K1.28×
05Ohio~100K1.27×
06Arkansas~40K1.24×
07Missouri~70K1.23×
08Vermont~7K1.21×
09Montana~10K1.20×
10Tennessee~80K1.19×
11Idaho~20K1.16×
12North Dakota~8K1.16×
13Nebraska~20K1.15×
14Kansas~30K1.12×
15New Hampshire~20K1.12×
16Maine~10K1.12×
17South Dakota~9K1.10×
18Mississippi~30K1.09×
19Louisiana~50K1.08×
20Alaska~8K1.08×
21Utah~30K1.06×
22Alabama~50K1.05×
23Iowa~30K1.05×
24North Carolina~100K1.04×
25Michigan~90K1.03×
26Pennsylvania~100K1.02×
27Wisconsin~50K0.98×
28New Mexico~20K0.98×
29Arizona~70K0.94×
30Texas~300K0.93×
31South Carolina~50K0.92×
32Washington~60K0.90×
33Oregon~40K0.90×
34Minnesota~40K0.89×
35Illinois~100K0.88×
36Virginia~70K0.88×
37Colorado~50K0.88×
38Georgia~90K0.84×
39Delaware~8K0.84×
40Connecticut~30K0.81×
41Rhode Island~9K0.80×
42Massachusetts~50K0.77×
43Florida~200K0.74×
44Nevada~20K0.74×
45Hawaii~10K0.73×
46California~300K0.72×
47Maryland~40K0.72×
48New York~100K0.68×
49New Jersey~60K0.66×
50Washington, District of Columbia~6K0.61×
Fig. 06

Affinity by region

Affinity by region — English Mastiff, United States
0.61×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the English Mastiff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for English Mastiff audience
#·InterestCategoryAffinity×
01Rob DyrdekSports37.23×
02Bernese Mountain DogPets & Animals8.20×
03Cane CorsoFood & Beverages8.05×
04Boston TerrierPets & Animals7.24×
05LabradorPets & Animals7.00×
06Miniature SchnauzerPets & Animals6.85×
07Dog breedingPets & Animals5.83×
08Pomeranian (dog)Pets & Animals5.40×
09Shelter DogsPets & Animals4.63×
10Dog harnessPets & Animals3.88×
11Outdoor recreationSports1.85×
12FoodFood & Beverages1.74×
13Arts and musicArts & Culture1.73×
14SportsSports1.68×
15Food and drinkFood & Beverages1.67×
16EntertainmentMovies & TV1.67×
17MoviesMovies & TV1.64×
18ReadingLiterature1.61×
19MusicBusiness & Career1.58×
20Consumer electronicsTechnology & Electronics1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the English Mastiff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by English Mastiff audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.54×
Convenience OrientationPREMIUM1.46×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by English Mastiff audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.67×
Quality AwarenessPREMIUM0.67×
Risk AppetiteTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does English Mastiff have in United States?

English Mastiff has an estimated audience of 3,477,830 people in United States, concentrated in Texas and California.

02

What is the gender split and age of English Mastiff fans?

66.8% of English Mastiff fans are female, 33.2% are male, with an average age of 42.1 years.

03

Which brands do English Mastiff fans like most?

English Mastiff fans show strongest brand affinity for Rob Dyrdek (37.23×), Pomeranian (dog) (5.4×), and Boston Terrier (7.24×) over the country average.

04

Where do English Mastiff fans live in United States?

English Mastiff fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do English Mastiff fans also like?

Beyond English Mastiff itself, the audience over-indexes on Pomeranian (dog) (5.4×), Boston Terrier (7.24×), Miniature Schnauzer (6.85×), and Dog breeding (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See English Mastiff audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for English Mastiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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