A data profile of the people who buy, follow and care about Rob Dyrdek in United States — modelled from more than twelve digital signal sources. Rob Dyrdek has an estimated audience of 1,207,693 people in United States.
The average Rob Dyrdek fan in United States is 30.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include English Mastiff, Erin Andrews, Johnny Knoxville, with strongest over-indexing on English Mastiff (37.23× the country average).
Demographically, the Rob Dyrdek audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rob Dyrdek fan in United States is more male, around 30.2 years old, with strong Risk Appetite tendencies and a notable affinity for English Mastiff.
The key figures that characterise the Rob Dyrdek profile in United States.
37.6% are female, 62.4% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 30.2 |
| Estimated audience size | 1,207,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 4% |
of the worldwide Rob Dyrdek audience comes from United States.
| Country | Share |
|---|---|
| United States | 74.2% |
| Canada | 3.8% |
| Australia | 3.1% |
Where the Rob Dyrdek audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~50K | 1.42× | |
| 02 | Louisiana | ~20K | 1.40× | |
| 03 | Nevada | ~20K | 1.35× | |
| 04 | West Virginia | ~7K | 1.23× | |
| 05 | Arizona | ~30K | 1.22× | |
| 06 | Oklahoma | ~20K | 1.19× | |
| 07 | New Mexico | ~7K | 1.16× | |
| 08 | Kentucky | ~20K | 1.13× | |
| 09 | Michigan | ~40K | 1.12× | |
| 10 | Indiana | ~20K | 1.11× | |
| 11 | Montana | ~4K | 1.11× | |
| 12 | North Dakota | ~3K | 1.10× | |
| 13 | Wyoming | ~2K | 1.10× | |
| 14 | Missouri | ~20K | 1.09× | |
| 15 | Idaho | ~7K | 1.09× | |
| 16 | Colorado | ~20K | 1.08× | |
| 17 | Nebraska | ~7K | 1.08× | |
| 18 | Alaska | ~3K | 1.07× | |
| 19 | Arkansas | ~10K | 1.06× | |
| 20 | Kansas | ~10K | 1.06× | |
| 21 | Oregon | ~10K | 1.05× | |
| 22 | Tennessee | ~30K | 1.03× | |
| 23 | California | ~100K | 1.02× | |
| 24 | Iowa | ~10K | 1.02× | |
| 25 | South Dakota | ~3K | 1.02× | |
| 26 | Washington | ~20K | 1.01× | |
| 27 | Utah | ~10K | 1.00× | |
| 28 | New Hampshire | ~5K | 0.99× | |
| 29 | North Carolina | ~40K | 0.98× | |
| 30 | South Carolina | ~20K | 0.97× | |
| 31 | Maine | ~4K | 0.97× | |
| 32 | Wisconsin | ~20K | 0.96× | |
| 33 | Alabama | ~20K | 0.96× | |
| 34 | Pennsylvania | ~40K | 0.95× | |
| 35 | Minnesota | ~20K | 0.90× | |
| 36 | Texas | ~90K | 0.89× | |
| 37 | Mississippi | ~9K | 0.89× | |
| 38 | Delaware | ~3K | 0.89× | |
| 39 | Georgia | ~30K | 0.88× | |
| 40 | Hawaii | ~5K | 0.88× | |
| 41 | Illinois | ~30K | 0.86× | |
| 42 | Florida | ~70K | 0.85× | |
| 43 | Connecticut | ~10K | 0.84× | |
| 44 | Rhode Island | ~3K | 0.84× | |
| 45 | Virginia | ~20K | 0.82× | |
| 46 | Maryland | ~20K | 0.80× | |
| 47 | Massachusetts | ~20K | 0.78× | |
| 48 | New York | ~50K | 0.75× | |
| 49 | New Jersey | ~20K | 0.75× | |
| 50 | Washington, District of Columbia | ~2K | 0.62× |
The strongest cross-interests of the Rob Dyrdek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erin Andrews | Sports | 39.28× | ||
| 02 | English Mastiff | Pets & Animals | 37.23× | ||
| 03 | Johnny Knoxville | Movies & TV | 25.69× | ||
| 04 | Josh Duhamel | Fashion & Accessoires | 16.02× | ||
| 05 | Andy Samberg | Movies & TV | 11.33× | ||
| 06 | Tony Hawk | Sports | 10.83× | ||
| 07 | Jason Segel | Movies & TV | 10.53× | ||
| 08 | Seth Green | Movies & TV | 10.41× | ||
| 09 | Rose McGowan | Movies & TV | 9.35× | ||
| 10 | DC Shoes | Fashion & Accessoires | 9.17× | ||
| 11 | Sharon Osbourne | Movies & TV | 8.75× | ||
| 12 | Sophia Bush | Movies & TV | 8.75× | ||
| 13 | Terry Crews | Movies & TV | 7.95× | ||
| 14 | Thrasher (magazine) | Fashion & Accessoires | 7.90× | ||
| 15 | Christina Applegate | Movies & TV | 5.90× | ||
| 16 | Megan Fox | Movies & TV | 3.68× | ||
| 17 | Extreme sport | Sports | 3.19× | ||
| 18 | Pizza Hut | Food & Beverages | 2.17× | ||
| 19 | Subway | Food & Beverages | 2.02× | ||
| 20 | AutoZone | Cars & Mobility | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.45× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Extroversion | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.59× | |
| Design Affinity | PREMIUM | 0.66× | |
| DIY Mentality | THRILL | 0.73× |
Rob Dyrdek has an estimated audience of 1,207,693 people in United States, concentrated in California and Texas.
37.6% of Rob Dyrdek fans are female, 62.4% are male, with an average age of 30.2 years.
Rob Dyrdek fans show strongest brand affinity for English Mastiff (37.23×), Erin Andrews (39.28×), and Johnny Knoxville (25.69×) over the country average.
Rob Dyrdek fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Rob Dyrdek itself, the audience over-indexes on Erin Andrews (39.28×), Johnny Knoxville (25.69×), Josh Duhamel (16.02×), and Sharon Osbourne (8.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rob Dyrdek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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