Rascasse Audience Intelligence

Shawn White Audience in United States

A data profile of the people who buy, follow and care about Shawn White in United States — modelled from more than twelve digital signal sources. Shawn White has an estimated audience of 1,517,334 people in United States.

#4among Skateboarding in United States#3529among Person in United States#1592in Sports

The average Shawn White fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Sustainable products, Single-lens reflex camera, with strongest over-indexing on Google Drive (1.53× the country average).

Demographically, the Shawn White audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shawn White fan in United States is more female, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for Google Drive.

Category: Sports · Type: Person · Subtype: Skateboarding

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shawn White profile in United States.

Audience size
1.5M
in United States
Gender
56.2%♀
43.8% male
Age
35.2
average years
Country rank
#17613
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shawn White fans

56.2% are female, 43.8% are male, average age 35.2.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Shawn White audience in United States
MetricValue
Female56.2%
Male43.8%
Average age35.2
Estimated audience size1,517,334
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Shawn White audience in United States
Age bracketShare%
16-1943%
20-2911%
30-399%
40-4914%
50+23%
Fig. 04

Worldwide distribution

84.4%

of the worldwide Shawn White audience comes from United States.

Worldwide audience distribution share by country for Shawn White
CountryShare
United States84.4%
Canada6.1%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shawn White audience in United States is strongest.

Fig. 05

Top regions by affinity

Shawn White fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K1.56×
02Vermont~4K1.52×
03Utah~20K1.44×
04Montana~5K1.30×
05Idaho~10K1.28×
06New Hampshire~7K1.24×
07Wisconsin~30K1.19×
08Minnesota~30K1.15×
09Oregon~20K1.14×
10Maine~6K1.12×
11Alaska~4K1.10×
12New York~90K1.09×
13North Dakota~3K1.07×
14Pennsylvania~50K1.05×
15Washington~30K1.05×
16Nevada~20K1.05×
17Iowa~10K1.05×
18California~200K1.04×
19Massachusetts~30K1.04×
20Connecticut~20K1.02×
21Ohio~50K1.01×
22Illinois~50K1.00×
23Michigan~40K1.00×
24New Jersey~40K1.00×
25South Dakota~3K0.99×
26Missouri~20K0.96×
27Nebraska~7K0.96×
28Rhode Island~5K0.96×
29Virginia~30K0.94×
30Washington, District of Columbia~4K0.94×
31Kansas~10K0.92×
32Arizona~30K0.91×
33Delaware~4K0.91×
34North Carolina~40K0.90×
35Tennessee~30K0.90×
36Indiana~20K0.89×
37Maryland~20K0.89×
38Hawaii~6K0.89×
39West Virginia~6K0.87×
40South Carolina~20K0.86×
41Kentucky~20K0.86×
42Oklahoma~10K0.85×
43New Mexico~6K0.84×
44Arkansas~10K0.83×
45Florida~80K0.80×
46Georgia~40K0.79×
47Alabama~20K0.77×
48Texas~100K0.76×
49Louisiana~10K0.66×
50Mississippi~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Shawn White, United States
0.65×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shawn White audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shawn White audience
#·InterestCategoryAffinity×
01Wide-angle lensTechnology & Electronics2.09×
02Single track (mountain biking)Sports2.01×
03KippahFashion & Accessoires1.95×
04Kosher foodsFood & Beverages1.94×
05ModanisaFashion & Accessoires1.92×
06Spectre (2015 film)Movies & TV1.90×
07Single-lens reflex cameraTechnology & Electronics1.89×
08The White CompanyLiterature1.86×
09Handmade GiftsKids & Family1.84×
10Birkin bagFashion & Accessoires1.67×
11Girl powerPolitics & Society1.66×
12Pre-engagement ringFashion & Accessoires1.65×
13College applicationBusiness & Career1.63×
14Islamic bankingBusiness & Career1.57×
15Wide leg jeansFashion & Accessoires1.57×
16Digital healthHealth1.56×
17Google DriveTechnology & Electronics1.53×
18Sustainable productsPolitics & Society1.53×
19Counter-terrorism awarenessPolitics & Society1.53×
20Jewish cuisineFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shawn White audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shawn White audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shawn White audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shawn White have in United States?

Shawn White has an estimated audience of 1,517,334 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shawn White fans?

56.2% of Shawn White fans are female, 43.8% are male, with an average age of 35.2 years.

03

Which brands do Shawn White fans like most?

Shawn White fans show strongest brand affinity for Google Drive (1.53×), Sustainable products (1.53×), and Single-lens reflex camera (1.89×) over the country average.

04

Where do Shawn White fans live in United States?

Shawn White fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Shawn White fans also like?

Beyond Shawn White itself, the audience over-indexes on Sustainable products (1.53×), Single-lens reflex camera (1.89×), Handmade Gifts (1.84×), and Single track (mountain biking) (2.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skateboarding audiences in United States

See Shawn White audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shawn White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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