Shawn White Audience in United States
Shawn White has an estimated audience of 1,521,161 people in United States. 56.2% are female, 43.8% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Zach Ertz, Santa Eulària des Riu, Enfagrow A+ Malaysia.
The average Shawn White fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zach Ertz, Santa Eulària des Riu, Enfagrow A+ Malaysia, with strongest over-indexing on Zach Ertz (2.26× the country average). Demographically, the Shawn White audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Skateboarding
Demographics of Shawn White fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 35.2 |
| Estimated audience size | 1,521,161 |
Audience persona
The typical Shawn White fan in United States is more female, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for Zach Ertz.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 196,481 | 1.17× |
| Texas | 118,191 | 0.9× |
| New York | 91,830 | 1.08× |
| Florida | 84,909 | 0.82× |
| Illinois | 49,643 | 0.98× |
| Pennsylvania | 48,320 | 0.94× |
| Ohio | 44,655 | 0.95× |
| Colorado | 41,490 | 1.73× |
| North Carolina | 40,799 | 0.89× |
| Georgia | 39,639 | 0.85× |
| Michigan | 38,931 | 0.98× |
| New Jersey | 37,270 | 0.96× |
| Washington | 34,138 | 1.12× |
| Virginia | 33,251 | 0.9× |
| Arizona | 32,135 | 1.03× |
| Massachusetts | 31,329 | 1.05× |
| Tennessee | 28,484 | 0.93× |
| Indiana | 24,469 | 0.88× |
| Missouri | 23,988 | 0.98× |
| Wisconsin | 23,372 | 1.02× |
| Utah | 22,320 | 1.64× |
| Minnesota | 22,059 | 1.01× |
| Maryland | 21,561 | 0.82× |
| Oregon | 21,353 | 1.22× |
| South Carolina | 19,412 | 0.85× |
| Nevada | 18,543 | 1.26× |
| Kentucky | 16,653 | 0.87× |
| Alabama | 16,525 | 0.78× |
| Connecticut | 15,356 | 1.01× |
| Oklahoma | 15,232 | 0.9× |
| Louisiana | 14,594 | 0.74× |
| Iowa | 11,669 | 0.93× |
| Arkansas | 10,936 | 0.87× |
| Kansas | 10,839 | 0.9× |
| Idaho | 10,223 | 1.34× |
| Mississippi | 8,521 | 0.68× |
| Nebraska | 7,009 | 0.92× |
| New Hampshire | 6,718 | 1.12× |
| New Mexico | 6,700 | 0.88× |
| West Virginia | 6,078 | 0.86× |
| Hawaii | 5,919 | 0.91× |
| Maine | 5,568 | 1.02× |
| Montana | 5,132 | 1.22× |
| Rhode Island | 4,475 | 0.92× |
| Washington, District of Columbia | 4,211 | 0.92× |
| Vermont | 3,830 | 1.43× |
| Alaska | 3,607 | 1.11× |
| Delaware | 3,395 | 0.81× |
| South Dakota | 2,992 | 0.85× |
| North Dakota | 2,900 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zach Ertz | 2.26× | Sports |
| Santa Eulària des Riu | 1.68× | Travel & Leisure |
| Enfagrow A+ Malaysia | 1.62× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.3% |
| Germany | 6.2% |
| Canada | 6.0% |
See Shawn White audiences in other countries
More Skateboarding audiences in United States
- Nike Skateboarding (3,972,951)
- Tony Hawk (2,087,243)
- Skateboarder (magazine) (1,514,580)
- Rob Dyrdek (1,215,315)
- Skate (video game) (782,625)
Frequently asked questions
How many fans does Shawn White have in United States?
Shawn White has an estimated audience of 1,521,161 people in United States, concentrated in California and Texas.
What is the gender split and age of Shawn White fans?
56.2% of Shawn White fans are female, 43.8% are male, with an average age of 35.2 years.
Which brands do Shawn White fans like most?
Shawn White fans show strongest brand affinity for Zach Ertz (2.26×), Santa Eulària des Riu (1.68×), and Enfagrow A+ Malaysia (1.62×) over the country average.
Where do Shawn White fans live in United States?
Shawn White fans in United States are most concentrated in California (reach 196,481), Texas (reach 118,191), and New York (reach 91,830). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in United States who actively search for Shawn White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.