English Mastiff Audience in Germany
English Mastiff has an estimated audience of 689,544 people in Germany. 73.3% are female, 26.7% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cane Corso, Bernese Mountain Dog, Samoyed (dog), Alaskan Malamute, Beagle.
The average English Mastiff fan in Germany is 46.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cane Corso, Bernese Mountain Dog, Samoyed (dog), with strongest over-indexing on Cane Corso (26.87× the country average). Demographically, the English Mastiff audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Dog breed
Demographics of English Mastiff fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 46.7 |
| Estimated audience size | 689,544 |
Audience persona
The typical English Mastiff fan in Germany is more female, around 46.7 years old, with strong Pet Ownership tendencies and a notable affinity for Cane Corso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,030 | 0.99× |
| Bayern | 109,158 | 0.98× |
| Baden-Württemberg | 91,060 | 0.97× |
| Niedersachsen | 70,491 | 1.05× |
| Hessen | 56,575 | 1.08× |
| Rheinland-Pfalz | 41,261 | 1.19× |
| Sachsen | 32,038 | 0.95× |
| Berlin | 28,720 | 0.93× |
| Schleswig-Holstein | 23,436 | 0.95× |
| Brandenburg | 20,819 | 0.97× |
| Thüringen | 17,269 | 0.98× |
| Sachsen-Anhalt | 16,173 | 0.91× |
| Hamburg | 15,018 | 0.96× |
| Mecklenburg-Vorpommern | 13,697 | 1.04× |
| Saarland | 8,772 | 1.04× |
| Bremen | 5,910 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cane Corso | 26.87× | Food & Beverages |
| Bernese Mountain Dog | 13.76× | Pets & Animals |
| Samoyed (dog) | 11.94× | Pets & Animals |
| Alaskan Malamute | 9.96× | Pets & Animals |
| Beagle | 7.24× | Pets & Animals |
| Dog breeding | 7.75× | Pets & Animals |
| Miniature Schnauzer | 8.56× | Pets & Animals |
| St. Bernard (dog) | 14× | Pets & Animals |
| American Pit Bull Terrier | 7.76× | Pets & Animals |
| Great Dane | 8.21× | Pets & Animals |
| Newfoundland and Labrador | 26.88× | Travel & Leisure |
| Fressnapf | 4.98× | Shopping |
| Labrador | 8.06× | Pets & Animals |
| Boston Terrier | 7.49× | Pets & Animals |
| Border Collie | 5.63× | Pets & Animals |
| Rescue dog | 6.74× | Pets & Animals |
| Chihuahua (state) | 33.58× | Travel & Leisure |
| Brittany | 25.66× | Travel & Leisure |
| Doberman Pinscher | 5.4× | Pets & Animals |
| Australian Shepherd | 5.3× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 4.77 |
| Sports Activity | POWER | 1.63 |
| LGBTQ+ Identity | OPEN | 1.47 |
| DIY Mentality | THRILL | 1.45 |
| Creativity | OPEN | 1.44 |
| Design Affinity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| Japan | 13.5% |
| Germany | 6.0% |
See English Mastiff audiences in other countries
More Dog breed audiences in Germany
- French Bulldog (6,533,198)
- Labrador Retriever (6,457,093)
- Dachshund (6,147,826)
- Siberian Husky (5,853,160)
- Poodle (5,676,260)
Frequently asked questions
How many fans does English Mastiff have in Germany?
English Mastiff has an estimated audience of 689,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of English Mastiff fans?
73.3% of English Mastiff fans are female, 26.7% are male, with an average age of 46.7 years.
Which brands do English Mastiff fans like most?
English Mastiff fans show strongest brand affinity for Cane Corso (26.87×), Bernese Mountain Dog (13.76×), and Samoyed (dog) (11.94×) over the country average.
Where do English Mastiff fans live in Germany?
English Mastiff fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,030), Bayern (reach 109,158), and Baden-Württemberg (reach 91,060). These three regions account for the largest share of the active audience.
What other brands do English Mastiff fans also like?
Beyond English Mastiff itself, the audience over-indexes on Bernese Mountain Dog (13.76×), Samoyed (dog) (11.94×), Alaskan Malamute (9.96×), and Beagle (7.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for English Mastiff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.