Rascasse Audience Intelligence

Spotlight (BBC News) Audience in United States

A data profile of the people who buy, follow and care about Spotlight (BBC News) in United States — modelled from more than twelve digital signal sources. Spotlight (BBC News) has an estimated audience of 990,478 people in United States.

#1870among Movie / TV Show / Series in United States#4342in Movies & TV

The average Spotlight (BBC News) fan in United States is 47.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Donald Trump, Anne Hathaway, Internet celebrity, with strongest over-indexing on Donald Trump (2× the country average).

Demographically, the Spotlight (BBC News) audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spotlight (BBC News) fan in United States is more female, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for Donald Trump.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spotlight (BBC News) profile in United States.

Audience size
990K
in United States
Gender
72.4%♀
27.6% male
Age
47.7
average years
Country rank
#23821
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spotlight (BBC News) viewers

72.4% are female, 27.6% are male, average age 47.7.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Spotlight (BBC News) audience in United States
MetricValue
Female72.4%
Male27.6%
Average age47.7
Estimated audience size990,478
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Spotlight (BBC News) audience in United States
Age bracketShare%
16-196%
20-2912%
30-3914%
40-4924%
50+43%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Spotlight (BBC News) audience comes from United States.

Worldwide audience distribution share by country for Spotlight (BBC News)
CountryShare
Australia65.4%
India5.7%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spotlight (BBC News) audience in United States is strongest.

Fig. 05

Top regions by affinity

Spotlight (BBC News) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.59×
02Massachusetts~30K1.45×
03Mississippi~10K1.31×
04New York~70K1.25×
05California~100K1.18×
06Maine~4K1.18×
07Rhode Island~4K1.13×
08Alaska~2K1.13×
09Alabama~20K1.11×
10Michigan~30K1.09×
11Vermont~2K1.09×
12Pennsylvania~40K1.07×
13Arizona~20K1.07×
14Wisconsin~20K1.07×
15Missouri~20K1.03×
16Oregon~10K1.02×
17Arkansas~8K1.02×
18Minnesota~10K1.01×
19Connecticut~10K1.01×
20Illinois~30K1.00×
21Louisiana~10K1.00×
22New Hampshire~4K1.00×
23Washington~20K0.99×
24Kansas~8K0.99×
25Iowa~8K0.97×
26Florida~60K0.96×
27New Jersey~20K0.96×
28Idaho~5K0.96×
29Virginia~20K0.95×
30Utah~9K0.95×
31Nebraska~5K0.95×
32Kentucky~10K0.93×
33Texas~80K0.92×
34Tennessee~20K0.92×
35Oklahoma~10K0.92×
36Ohio~30K0.91×
37Colorado~10K0.91×
38Georgia~30K0.90×
39Montana~2K0.90×
40North Dakota~2K0.90×
41North Carolina~30K0.89×
42Indiana~20K0.88×
43West Virginia~4K0.88×
44Delaware~2K0.88×
45South Dakota~2K0.87×
46Hawaii~4K0.86×
47Maryland~10K0.85×
48South Carolina~10K0.84×
49Nevada~8K0.84×
50New Mexico~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Spotlight (BBC News), United States
0.82×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spotlight (BBC News) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spotlight (BBC News) audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV5.63×
02Weather forecastingHome & Garden4.70×
03Internet celebrityInternet & Social Media4.16×
04Tabloid (newspaper format)Literature3.64×
05Rail transportTravel & Leisure3.42×
06FedExBusiness & Career3.03×
07ZooKids & Family3.03×
08Renewable energyBusiness & Career3.02×
09Solar energyHome & Garden2.80×
10Hardware storeHome & Garden2.67×
11RedditInternet & Social Media2.49×
12CNNMovies & TV2.27×
13TV talkshowsMovies & TV2.22×
14Nonprofit organizationPolitics & Society2.20×
15TelecommunicationTechnology & Electronics2.04×
16Donald TrumpPolitics & Society2.00×
17PinterestInternet & Social Media1.86×
18XInternet & Social Media1.71×
19Home improvementHome & Garden1.60×
20Alcoholic beveragesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spotlight (BBC News) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spotlight (BBC News) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.31×
TraditionCONSERVATISM2.04×
SpiritualityBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spotlight (BBC News) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.27×
Risk AppetiteTHRILL0.42×
MindfulnessBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spotlight (BBC News) have in United States?

Spotlight (BBC News) has an estimated audience of 990,478 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spotlight (BBC News) viewers?

72.4% of Spotlight (BBC News) fans are female, 27.6% are male, with an average age of 47.7 years.

03

Which brands do Spotlight (BBC News) fans like most?

Spotlight (BBC News) fans show strongest brand affinity for Donald Trump (2×), Anne Hathaway (5.63×), and Internet celebrity (4.16×) over the country average.

04

Where do Spotlight (BBC News) fans live in United States?

Spotlight (BBC News) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Spotlight (BBC News) fans also like?

Beyond Spotlight (BBC News) itself, the audience over-indexes on Anne Hathaway (5.63×), Internet celebrity (4.16×), CNN (2.27×), and Reddit (2.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Spotlight (BBC News) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spotlight (BBC News). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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