A data profile of the people who buy, follow and care about Spotlight (BBC News) in Germany — modelled from more than twelve digital signal sources. Spotlight (BBC News) has an estimated audience of 599,395 people in Germany.
The average Spotlight (BBC News) fan in Germany is 51.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Samsung Galaxy, with strongest over-indexing on Samsung Galaxy (1.88× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 16 regions tracked by Rascasse.
The typical Spotlight (BBC News) fan in Germany is more female, around 51.9 years old, with a notable affinity for Samsung Galaxy.
The key figures that characterise the Spotlight (BBC News) profile in Germany.
100.0% are female, 0.0% are male, average age 51.9.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 51.9 |
| Estimated audience size | 599,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 8% | |
| 30-39 | 11% | |
| 40-49 | 25% | |
| 50+ | 56% |
of the worldwide Spotlight (BBC News) audience comes from Germany.
| Country | Share |
|---|---|
| Australia | 65.4% |
| India | 5.7% |
| United Kingdom | 4.3% |
Where the Spotlight (BBC News) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.42× | |
| 02 | Hessen | ~60K | 1.27× | |
| 03 | Hamburg | ~20K | 1.13× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 05 | Bayern | ~100K | 1.04× | |
| 06 | Sachsen | ~30K | 1.02× | |
| 07 | Baden-Württemberg | ~90K | 0.99× | |
| 08 | Niedersachsen | ~60K | 0.99× | |
| 09 | Saarland | ~8K | 0.99× | |
| 10 | Bremen | ~5K | 0.96× | |
| 11 | Schleswig-Holstein | ~20K | 0.93× | |
| 12 | Brandenburg | ~20K | 0.93× | |
| 13 | Rheinland-Pfalz | ~30K | 0.90× | |
| 14 | Thüringen | ~10K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.83× | |
| 16 | Sachsen-Anhalt | ~10K | 0.78× |
The strongest cross-interests of the Spotlight (BBC News) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Samsung Galaxy | Technology & Electronics | 1.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Spotlight (BBC News). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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