Spotlight (film) Audience in United States

Spotlight (film) has an estimated audience of 1,065,304 people in United States. 57.4% are female, 42.6% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Good Will Hunting, La La Land (film), Midnight in Paris, Moonrise Kingdom, Brokeback Mountain.

The average Spotlight (film) fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Good Will Hunting, La La Land (film), Midnight in Paris, with strongest over-indexing on Good Will Hunting (89.68× the country average). Demographically, the Spotlight (film) audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Spotlight (film) fans

Demographic split for Spotlight (film) audience in United States
MetricValue
Female57.4%
Male42.6%
Average age41.3
Estimated audience size1,065,304

Audience persona

The typical Spotlight (film) fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Good Will Hunting.

Top regions in United States

Top regions ranked by reach for Spotlight (film) in United States
RegionReachAffinity
California145,4961.24×
Texas88,3320.96×
New York78,9431.33×
Florida70,7920.98×
Pennsylvania39,9271.11×
Illinois37,2541.05×
Massachusetts31,8761.52×
Ohio31,0360.95×
Michigan30,9421.11×
Georgia30,5320.93×
North Carolina29,1010.91×
New Jersey26,5840.98×
Virginia25,5760.99×
Arizona23,4171.08×
Washington21,8641.02×
Tennessee19,9330.93×
Missouri18,1331.06×
Indiana17,7770.91×
Wisconsin17,5631.1×
Alabama16,5121.11×
Colorado15,7460.94×
Minnesota15,6591.03×
Maryland15,4970.85×
Louisiana13,5670.99×
South Carolina13,5440.85×
Oregon12,6711.04×
Kentucky12,5230.94×
Mississippi11,2521.28×
Connecticut11,0461.03×
Oklahoma10,8900.92×
Utah9,1370.96×
Arkansas8,7801×
Nevada8,7240.85×
Iowa8,3730.95×
Kansas8,1700.97×
Washington, District of Columbia5,1581.61×
Nebraska4,9800.93×
Idaho4,9750.93×
Maine4,3191.13×
New Mexico4,1890.78×
New Hampshire4,1130.98×
West Virginia4,0780.82×
Hawaii3,8330.84×
Rhode Island3,6681.08×
Montana2,5170.85×
Delaware2,4420.83×
Alaska2,3511.03×
South Dakota1,9640.8×
Vermont1,9241.03×
North Dakota1,8340.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spotlight (film) audience
BrandAffinityCategory
Good Will Hunting89.68×Movies & TV
La La Land (film)41.04×Movies & TV
Midnight in Paris120.47×Movies & TV
Moonrise Kingdom96.72×Movies & TV
Brokeback Mountain44.47×Movies & TV
The Holiday28.11×Movies & TV
Kill Bill33.12×Movies & TV
Autism Awareness19.03×Health
Noah Baumbach86.57×Movies & TV
Donnie Darko31.67×Movies & TV
Diabetes mellitus awareness12.48×Health
Luca Guadagnino70.71×Movies & TV
Guillermo del Toro27.89×Movies & TV
Diane Keaton10.13×Movies & TV
Stanley Kubrick34.24×Movies & TV
Wes Anderson28.65×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
David Lynch24.7×Movies & TV
Martin Scorsese24.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spotlight (film) audience
TraitClusterScore
Community OrientationOPEN1.46
SpiritualityBALANCE1.35
MindfulnessBALANCE1.3
Career OrientationPOWER1.26
SustainabilityBALANCE1.19
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Spotlight (film)
CountryShare
Australia48.3%
New Zealand17.4%
United States6.1%

See Spotlight (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Spotlight (film) have in United States?

Spotlight (film) has an estimated audience of 1,065,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Spotlight (film) fans?

57.4% of Spotlight (film) fans are female, 42.6% are male, with an average age of 41.3 years.

Which brands do Spotlight (film) fans like most?

Spotlight (film) fans show strongest brand affinity for Good Will Hunting (89.68×), La La Land (film) (41.04×), and Midnight in Paris (120.47×) over the country average.

Where do Spotlight (film) fans live in United States?

Spotlight (film) fans in United States are most concentrated in California (reach 145,496), Texas (reach 88,332), and New York (reach 78,943). These three regions account for the largest share of the active audience.

What other brands do Spotlight (film) fans also like?

Beyond Spotlight (film) itself, the audience over-indexes on La La Land (film) (41.04×), Midnight in Paris (120.47×), Moonrise Kingdom (96.72×), and Brokeback Mountain (44.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spotlight (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.