Rascasse Audience Intelligence

Costa Del Mar Target Market in United States

A data profile of the people who buy, follow and care about Costa Del Mar in United States — modelled from more than twelve digital signal sources. Costa Del Mar has an estimated audience of 281,354 people in United States.

#14among Eyewear in United States#5176among Brand in United States#1626in Fashion & Accessoires

The average Costa Del Mar fan in United States is 34.9 years old, balanced, and lives primarily in Idaho.

The audience is concentrated in Idaho, Florida, Texas.

Top brand affinities include City Bank, Maui Jim, DreamWorks, with strongest over-indexing on City Bank (48.5× the country average).

Demographically, the Costa Del Mar audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Costa Del Mar fan in United States is balanced, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for City Bank.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costa Del Mar profile in United States.

Audience size
281K
in United States
Gender
53.7%♀
46.3% male
Age
34.9
average years
Country rank
#49939
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Costa Del Mar

53.7% are female, 46.3% are male, average age 34.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Costa Del Mar audience in United States
MetricValue
Female53.7%
Male46.3%
Average age34.9
Estimated audience size281,354
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Costa Del Mar audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3917%
40-4919%
50+12%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Costa Del Mar audience comes from United States.

Worldwide audience distribution share by country for Costa Del Mar
CountryShare
United States73.2%
Spain4.4%
Mexico3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costa Del Mar audience in United States is strongest.

Fig. 05

Top regions by affinity

Costa Del Mar customers by region in United States
#RegionReachAffinity×
01Idaho~40K30.02×
02Florida~30K1.53×
03Alabama~6K1.50×
04Mississippi~3K1.20×
05South Carolina~5K1.10×
06Louisiana~4K1.08×
07Georgia~7K0.81×
08North Carolina~6K0.72×
09Iowa~2K0.70×
10Virginia~5K0.69×
11Montana<1K0.65×
12Alaska<1K0.64×
13Vermont<1K0.64×
14Kentucky~2K0.63×
15North Dakota<1K0.62×
16South Dakota<1K0.60×
17Delaware<1K0.59×
18Utah~1K0.57×
19Tennessee~3K0.55×
20Arkansas~1K0.53×
21Rhode Island<1K0.53×
22Maine<1K0.52×
23West Virginia<1K0.51×
24New Hampshire<1K0.50×
25Hawaii<1K0.49×
26Washington, District of Columbia<1K0.46×
27New Mexico<1K0.45×
28Nebraska<1K0.45×
29Texas~10K0.43×
30Kansas<1K0.40×
31Maryland~2K0.39×
32Minnesota~2K0.38×
33Oklahoma~1K0.38×
34Colorado~2K0.36×
35Connecticut~1K0.36×
36Missouri~2K0.35×
37Nevada<1K0.35×
38Wisconsin~1K0.34×
39Oregon~1K0.34×
40Michigan~2K0.30×
41Massachusetts~2K0.30×
42Indiana~2K0.30×
43New Jersey~2K0.29×
44Washington~2K0.28×
45Pennsylvania~3K0.27×
46Ohio~2K0.27×
47Illinois~3K0.26×
48Arizona~2K0.26×
49California~6K0.19×
50New York~3K0.19×
Fig. 06

Affinity by region

Affinity by region — Costa Del Mar, United States
0.19×1.00×30.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costa Del Mar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costa Del Mar audience
#·InterestCategoryAffinity×
01DreamWorksMovies & TV73.52×
02Maui JimFashion & Accessoires50.96×
03FortinetTechnology & Electronics48.71×
04City BankBusiness & Career48.50×
05Alex GreyArts & Culture31.59×
06A History of ViolenceMovies & TV28.43×
07Pitbull (rapper)Music & Radio14.74×
08BoratMovies & TV14.21×
09Rachel McAdamsMovies & TV12.85×
10Emmy RossumMovies & TV12.75×
11Edward NortonMovies & TV11.30×
12Dirt BikesSports10.72×
13Bill MurrayMovies & TV6.94×
14Ed HarrisMovies & TV6.75×
15Morena BaccarinMovies & TV6.40×
16Web serverTechnology & Electronics5.42×
17Progressive rockMusic & Radio4.34×
18Extreme sportSports3.72×
19Diaper bagKids & Family3.58×
20Planet FitnessSports2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costa Del Mar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costa Del Mar audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.92×
PatriotismCONSERVATISM1.54×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costa Del Mar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
CreativityOPEN0.84×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Costa Del Mar's target market in United States?

Costa Del Mar's target market in United States covers an estimated 281,354 people, concentrated in Idaho and Florida.

02

What is the gender split and age of Costa Del Mar customers?

53.7% of the Costa Del Mar audience are female, 46.3% are male, with an average age of 34.9 years.

03

Which brands do Costa Del Mar fans like most?

Costa Del Mar fans show strongest brand affinity for City Bank (48.5×), Maui Jim (50.96×), and DreamWorks (73.52×) over the country average.

04

Where do Costa Del Mar fans live in United States?

Costa Del Mar fans in United States are most concentrated in Idaho (reach ~40K), Florida (reach ~30K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Costa Del Mar fans also like?

Beyond Costa Del Mar itself, the audience over-indexes on Maui Jim (50.96×), DreamWorks (73.52×), Rachel McAdams (12.85×), and Fortinet (48.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Costa Del Mar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Costa Del Mar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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