Rascasse Audience Intelligence

20th Century Fox Home Entertainment Target Market in United States

A data profile of the people who buy, follow and care about 20th Century Fox Home Entertainment in United States — modelled from more than twelve digital signal sources. 20th Century Fox Home Entertainment has an estimated audience of 292,652 people in United States.

#5069among Brand in United States#8843in Movies & TV

The average 20th Century Fox Home Entertainment fan in United States is 36.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kim Cattrall, Identity theft, Bert Kreischer, with strongest over-indexing on Kim Cattrall (149.01× the country average).

Demographically, the 20th Century Fox Home Entertainment audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 20th Century Fox Home Entertainment fan in United States is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 20th Century Fox Home Entertainment profile in United States.

Audience size
293K
in United States
Gender
45.6%♀
54.4% male
Age
36.0
average years
Country rank
#48979
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 20th Century Fox Home Entertainment

45.6% are female, 54.4% are male, average age 36.0.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for 20th Century Fox Home Entertainment audience in United States
MetricValue
Female45.6%
Male54.4%
Average age36.0
Estimated audience size292,652
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the 20th Century Fox Home Entertainment audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3924%
40-4921%
50+10%
Fig. 04

Worldwide distribution

62.7%

of the worldwide 20th Century Fox Home Entertainment audience comes from United States.

Worldwide audience distribution share by country for 20th Century Fox Home Entertainment
CountryShare
United States62.7%
Brazil13.3%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 20th Century Fox Home Entertainment audience in United States is strongest.

Fig. 05

Top regions by affinity

20th Century Fox Home Entertainment customers by region in United States
#RegionReachAffinity×
01Rhode Island~2K2.11×
02Alabama~7K1.76×
03Texas~30K1.36×
04Tennessee~8K1.35×
05Oklahoma~4K1.35×
06Georgia~10K1.27×
07Wisconsin~5K1.23×
08Louisiana~5K1.22×
09Kentucky~4K1.21×
10Virginia~8K1.15×
11Indiana~6K1.13×
12Michigan~9K1.12×
13Mississippi~3K1.12×
14Arizona~7K1.11×
15Kansas~3K1.08×
16Pennsylvania~10K1.07×
17West Virginia~1K1.06×
18North Dakota<1K1.06×
19North Carolina~9K1.05×
20Arkansas~3K1.04×
21Alaska<1K1.04×
22South Dakota<1K1.03×
23Iowa~2K1.00×
24Hawaii~1K0.99×
25Vermont<1K0.99×
26New Mexico~1K0.98×
27Delaware<1K0.97×
28California~30K0.96×
29Maine<1K0.94×
30Montana<1K0.94×
31Maryland~5K0.93×
32South Carolina~4K0.93×
33New Hampshire~1K0.93×
34Missouri~4K0.92×
35Nevada~3K0.92×
36Oregon~3K0.91×
37Nebraska~1K0.91×
38Florida~20K0.89×
39Idaho~1K0.88×
40Washington, District of Columbia<1K0.88×
41Ohio~8K0.87×
42Illinois~8K0.85×
43Washington~5K0.85×
44Minnesota~4K0.85×
45Connecticut~3K0.85×
46Massachusetts~5K0.83×
47New Jersey~6K0.81×
48Utah~2K0.80×
49New York~10K0.78×
50Colorado~3K0.72×
Fig. 06

Affinity by region

Affinity by region — 20th Century Fox Home Entertainment, United States
0.72×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 20th Century Fox Home Entertainment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 20th Century Fox Home Entertainment audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV149.01×
02DreamWorksMovies & TV39.39×
03Identity theftInternet & Social Media34.60×
04Run DMCMusic & Radio33.01×
05Bert KreischerMovies & TV19.41×
06Revenge (TV series)Movies & TV10.72×
07Black Panther (film)Movies & TV9.62×
08Tribeca Film FestivalMovies & TV9.61×
09James CameronMovies & TV9.55×
10Jenny SlateMovies & TV9.52×
11Arrested Development (TV series)Movies & TV9.32×
12Eva GreenMovies & TV7.65×
13Giant FoodFood & Beverages6.14×
14Obsessed (2009 film)Movies & TV3.22×
15WhataburgerFood & Beverages2.73×
16Stranger ThingsMovies & TV2.42×
17PowerballGames2.05×
18RadioTechnology & Electronics1.89×
19SupermanMovies & TV1.82×
20Pizza HutFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 20th Century Fox Home Entertainment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 20th Century Fox Home Entertainment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.18×
Community OrientationOPEN1.55×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 20th Century Fox Home Entertainment audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.75×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 20th Century Fox Home Entertainment's target market in United States?

20th Century Fox Home Entertainment's target market in United States covers an estimated 292,652 people, concentrated in Texas and California.

02

What is the gender split and age of 20th Century Fox Home Entertainment customers?

45.6% of the 20th Century Fox Home Entertainment audience are female, 54.4% are male, with an average age of 36.0 years.

03

Which brands do 20th Century Fox Home Entertainment fans like most?

20th Century Fox Home Entertainment fans show strongest brand affinity for Kim Cattrall (149.01×), Identity theft (34.6×), and Bert Kreischer (19.41×) over the country average.

04

Where do 20th Century Fox Home Entertainment fans live in United States?

20th Century Fox Home Entertainment fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do 20th Century Fox Home Entertainment fans also like?

Beyond 20th Century Fox Home Entertainment itself, the audience over-indexes on Identity theft (34.6×), Bert Kreischer (19.41×), Run DMC (33.01×), and DreamWorks (39.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 20th Century Fox Home Entertainment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 20th Century Fox Home Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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