Rascasse Audience Intelligence

Midnight Sun (2006 film) Audience in United States

A data profile of the people who buy, follow and care about Midnight Sun (2006 film) in United States — modelled from more than twelve digital signal sources. Midnight Sun (2006 film) has an estimated audience of 633,498 people in United States.

#2722among Movie / TV Show / Series in United States#5930in Movies & TV

The average Midnight Sun (2006 film) fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midnight in Paris, Moonrise Kingdom, The Holiday, with strongest over-indexing on Midnight in Paris (218.76× the country average).

Demographically, the Midnight Sun (2006 film) audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midnight Sun (2006 film) fan in United States is more female, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Midnight in Paris.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midnight Sun (2006 film) profile in United States.

Audience size
633K
in United States
Gender
92.5%♀
7.5% male
Age
31.8
average years
Country rank
#31788
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midnight Sun (2006 film) viewers

92.5% are female, 7.5% are male, average age 31.8.

Fig. 02

Gender split

92.5%
Female
7.5%
Male
Demographic split for Midnight Sun (2006 film) audience in United States
MetricValue
Female92.5%
Male7.5%
Average age31.8
Estimated audience size633,498
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Midnight Sun (2006 film) audience in United States
Age bracketShare%
16-1952%
20-2914%
30-397%
40-497%
50+20%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Midnight Sun (2006 film) audience comes from United States.

Worldwide audience distribution share by country for Midnight Sun (2006 film)
CountryShare
United States39.2%
United Kingdom17.6%
Germany9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midnight Sun (2006 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Midnight Sun (2006 film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K4.02×
02Florida~40K1.24×
03Oregon~7K1.18×
04Rhode Island~2K1.17×
05California~70K1.15×
06New Jersey~10K1.11×
07Georgia~20K1.09×
08New York~30K1.03×
09Connecticut~5K1.02×
10Oklahoma~6K1.01×
11Louisiana~7K1.00×
12Arkansas~4K1.00×
13Texas~50K0.99×
14Pennsylvania~20K0.99×
15Virginia~10K0.99×
16North Carolina~20K0.98×
17Washington~10K0.98×
18Utah~5K0.97×
19Michigan~10K0.96×
20Maryland~9K0.96×
21Minnesota~7K0.96×
22Nebraska~3K0.96×
23Kentucky~6K0.95×
24Illinois~20K0.94×
25Massachusetts~10K0.94×
26Mississippi~4K0.93×
27Hawaii~2K0.93×
28Delaware~1K0.93×
29Missouri~8K0.92×
30Alabama~7K0.92×
31Kansas~4K0.92×
32North Dakota~1K0.92×
33West Virginia~2K0.91×
34Ohio~10K0.90×
35Indiana~9K0.90×
36Idaho~2K0.90×
37South Dakota~1K0.90×
38Nevada~5K0.88×
39Iowa~4K0.88×
40South Carolina~7K0.87×
41Maine~2K0.87×
42Washington, District of Columbia~1K0.87×
43Tennessee~9K0.86×
44New Hampshire~2K0.86×
45Arizona~9K0.84×
46Wisconsin~7K0.83×
47New Mexico~2K0.83×
48Vermont<1K0.83×
49Montana~1K0.82×
50Colorado~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Midnight Sun (2006 film), United States
0.75×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midnight Sun (2006 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midnight Sun (2006 film) audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV218.76×
02Moonrise KingdomMovies & TV186.75×
03The Goldbergs (TV series)Movies & TV45.11×
04Christian SlaterMovies & TV41.57×
05The HolidayMovies & TV37.52×
06Kim CattrallMovies & TV29.19×
07Bill MurrayMovies & TV11.62×
08Brendan FraserMovies & TV11.62×
09Chevy ChaseMovies & TV11.62×
10Mel BrooksMovies & TV11.62×
11Kate BeckinsaleMovies & TV11.62×
12Taron EgertonMovies & TV11.62×
13Lily AllenMusic & Radio11.62×
14Jason BatemanMovies & TV10.03×
15Goldie HawnMovies & TV9.44×
16Millie Bobby BrownMovies & TV8.66×
17Anne HathawayMovies & TV7.13×
18Sex and the CityMovies & TV6.95×
19Jim CarreyMovies & TV6.10×
20Britney SpearsMusic & Radio4.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midnight Sun (2006 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midnight Sun (2006 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
IndulgenceJOY1.73×
SpiritualityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midnight Sun (2006 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
DIY MentalityTHRILL0.69×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midnight Sun (2006 film) have in United States?

Midnight Sun (2006 film) has an estimated audience of 633,498 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Midnight Sun (2006 film) viewers?

92.5% of Midnight Sun (2006 film) fans are female, 7.5% are male, with an average age of 31.8 years.

03

Which brands do Midnight Sun (2006 film) fans like most?

Midnight Sun (2006 film) fans show strongest brand affinity for Midnight in Paris (218.76×), Moonrise Kingdom (186.75×), and The Holiday (37.52×) over the country average.

04

Where do Midnight Sun (2006 film) fans live in United States?

Midnight Sun (2006 film) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Midnight Sun (2006 film) fans also like?

Beyond Midnight Sun (2006 film) itself, the audience over-indexes on Moonrise Kingdom (186.75×), The Holiday (37.52×), The Goldbergs (TV series) (45.11×), and Christian Slater (41.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Midnight Sun (2006 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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