Midnight Sun (2006 film) Audience in United States

Midnight Sun (2006 film) logo

Midnight Sun (2006 film) has an estimated audience of 532,538 people in United States. 92.5% are female, 7.5% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Dog breed, Combat sport, Kazuo Ishiguro, Jingoism.

The average Midnight Sun (2006 film) fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Dog breed, Combat sport, with strongest over-indexing on Home equity (9.78× the country average). Demographically, the Midnight Sun (2006 film) audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Midnight Sun (2006 film) fans

Demographic split for Midnight Sun (2006 film) audience in United States
MetricValue
Female92.5%
Male7.5%
Average age31.8
Estimated audience size532,538

Audience persona

The typical Midnight Sun (2006 film) fan in United States is more female, around 31.8 years old, with strong Indulgence tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Midnight Sun (2006 film) in United States
RegionReachAffinity
California70,9181.21×
Texas49,1241.07×
Florida36,5881.01×
New York24,0720.81×
Illinois16,2410.92×
Pennsylvania15,6040.87×
Georgia14,7320.9×
Ohio14,6330.89×
Michigan14,4621.04×
North Carolina14,2670.89×
Washington11,5561.08×
Virginia11,1170.86×
New Jersey11,0340.81×
Arizona10,8701×
Tennessee10,0610.94×
Indiana9,7331×
Missouri8,1840.95×
Massachusetts8,1710.78×
Colorado7,6820.92×
Kentucky7,2201.08×
Maryland7,1850.78×
Wisconsin7,0030.87×
Minnesota6,9790.91×
Oregon6,6071.08×
Alabama6,5730.88×
Oklahoma6,5471.11×
South Carolina6,5400.82×
Louisiana6,2270.91×
Utah5,7701.21×
Alaska5,5784.9×
Nevada4,7640.92×
Arkansas4,4541.02×
Connecticut4,3830.82×
Kansas4,1670.99×
Iowa4,1300.94×
Mississippi3,7300.85×
Idaho3,0901.16×
New Mexico2,8301.06×
Nebraska2,4250.91×
West Virginia2,2490.91×
Hawaii1,9900.87×
New Hampshire1,6290.78×
Rhode Island1,5780.93×
Maine1,5470.81×
Montana1,2290.83×
South Dakota1,1120.9×
Washington, District of Columbia1,0520.66×
Delaware1,0330.7×
North Dakota9270.85×
Vermont6890.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midnight Sun (2006 film) audience
BrandAffinityCategory
Home equity9.78×Home & Garden
Dog breed2.81×Pets & Animals
Combat sport2.42×Sports
Kazuo Ishiguro24.95×Literature
Jingoism2.96×Politics & Society
Cherish (group)11.7×Music & Radio
Racing2.81×Cars & Mobility
Collectable1.58×Kids & Family
UK garage5.25×Music & Radio
Whataburger1.59×Food & Beverages
Google Photos2.21×Technology & Electronics
Product design1.72×Business & Career
Saving2.56×Business & Career
Nurse education2.59×Kids & Family
MeatEater5.74×Movies & TV
Home staging3.85×Home & Garden
Project HOPE11.62×Health
Elsword11.62×Games
Mortgage insurance3×Business & Career
Hitchcock (film)9.74×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midnight Sun (2006 film) audience
TraitClusterScore
IndulgenceJOY1.91
SpiritualityBALANCE1.46
ExtroversionTHRILL1.43
TravellingTHRILL1.36
Risk AppetiteTHRILL1.26
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Midnight Sun (2006 film)
CountryShare
United States38.7%
United Kingdom14.7%
Germany10.4%

See Midnight Sun (2006 film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Midnight Sun (2006 film) have in United States?

Midnight Sun (2006 film) has an estimated audience of 532,538 people in United States, concentrated in California and Texas.

What is the gender split and age of Midnight Sun (2006 film) fans?

92.5% of Midnight Sun (2006 film) fans are female, 7.5% are male, with an average age of 31.8 years.

Which brands do Midnight Sun (2006 film) fans like most?

Midnight Sun (2006 film) fans show strongest brand affinity for Home equity (9.78×), Dog breed (2.81×), and Combat sport (2.42×) over the country average.

Where do Midnight Sun (2006 film) fans live in United States?

Midnight Sun (2006 film) fans in United States are most concentrated in California (reach 70,918), Texas (reach 49,124), and Florida (reach 36,588). These three regions account for the largest share of the active audience.

What other brands do Midnight Sun (2006 film) fans also like?

Beyond Midnight Sun (2006 film) itself, the audience over-indexes on Dog breed (2.81×), Combat sport (2.42×), Kazuo Ishiguro (24.95×), and Jingoism (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midnight Sun (2006 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.