Rascasse Audience Intelligence

We Bought a Zoo Audience in United States

A data profile of the people who buy, follow and care about We Bought a Zoo in United States — modelled from more than twelve digital signal sources. We Bought a Zoo has an estimated audience of 779,958 people in United States.

#2323among Movie / TV Show / Series in United States#5189in Movies & TV

The average We Bought a Zoo fan in United States is 49.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midnight in Paris, Moonrise Kingdom, Punch-Drunk Love, with strongest over-indexing on Midnight in Paris (202.29× the country average).

Demographically, the We Bought a Zoo audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical We Bought a Zoo fan in United States is more female, around 49.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Midnight in Paris.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the We Bought a Zoo profile in United States.

Audience size
780K
in United States
Gender
90.2%♀
9.8% male
Age
49.9
average years
Country rank
#27920
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of We Bought a Zoo viewers

90.2% are female, 9.8% are male, average age 49.9.

Fig. 02

Gender split

90.2%
Female
9.8%
Male
Demographic split for We Bought a Zoo audience in United States
MetricValue
Female90.2%
Male9.8%
Average age49.9
Estimated audience size779,958
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the We Bought a Zoo audience in United States
Age bracketShare%
16-193%
20-294%
30-3919%
40-4929%
50+45%
Fig. 04

Worldwide distribution

29.5%

of the worldwide We Bought a Zoo audience comes from United States.

Worldwide audience distribution share by country for We Bought a Zoo
CountryShare
United States29.5%
Germany12.6%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the We Bought a Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

We Bought a Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.61×
02Idaho~5K1.43×
03Kansas~7K1.27×
04Oklahoma~10K1.25×
05Iowa~7K1.21×
06South Dakota~2K1.21×
07Nebraska~4K1.20×
08Montana~2K1.20×
09North Dakota~2K1.18×
10Missouri~10K1.15×
11Wisconsin~10K1.12×
12Michigan~20K1.09×
13Indiana~10K1.09×
14Arkansas~7K1.09×
15Minnesota~10K1.08×
16Kentucky~10K1.07×
17New Hampshire~3K1.07×
18Colorado~10K1.05×
19Vermont~1K1.04×
20Maine~3K1.03×
21Oregon~9K1.02×
22Ohio~20K1.01×
23Tennessee~10K1.01×
24West Virginia~3K1.01×
25Alaska~2K1.01×
26Washington~10K0.97×
27Pennsylvania~20K0.95×
28Arizona~10K0.95×
29New Mexico~3K0.94×
30Alabama~10K0.93×
31Texas~60K0.92×
32Mississippi~6K0.91×
33Rhode Island~2K0.91×
34Illinois~20K0.90×
35Connecticut~7K0.90×
36North Carolina~20K0.88×
37Massachusetts~10K0.88×
38South Carolina~10K0.88×
39Louisiana~8K0.87×
40Hawaii~3K0.87×
41Virginia~10K0.83×
42California~70K0.82×
43Delaware~2K0.80×
44Florida~40K0.79×
45Georgia~20K0.77×
46New Jersey~10K0.75×
47New York~30K0.74×
48Maryland~9K0.74×
49Nevada~5K0.73×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — We Bought a Zoo, United States
0.68×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the We Bought a Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for We Bought a Zoo audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV202.29×
02Moonrise KingdomMovies & TV173.67×
03Punch-Drunk LoveMovies & TV160.98×
04Sixteen CandlesMovies & TV91.42×
05Love ActuallyMovies & TV67.12×
06Mrs. DoubtfireMovies & TV57.61×
07Rain ManMovies & TV52.90×
08Little Miss SunshineMovies & TV49.66×
09The Goldbergs (TV series)Movies & TV41.62×
10Christian SlaterMovies & TV38.31×
11American Beauty (1999 film)Movies & TV34.71×
12The HolidayMovies & TV34.66×
13Kim CattrallMovies & TV27.14×
14Damian LewisMovies & TV23.35×
15Desperate HousewivesMovies & TV18.28×
16Westworld (TV series)Movies & TV18.28×
17John MalkovichMovies & TV18.28×
18FandangoTravel & Leisure12.34×
19Sex and the CityMovies & TV10.15×
20Anne HathawayMovies & TV7.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the We Bought a Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by We Bought a Zoo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
Community OrientationOPEN1.46×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by We Bought a Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does We Bought a Zoo have in United States?

We Bought a Zoo has an estimated audience of 779,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of We Bought a Zoo viewers?

90.2% of We Bought a Zoo fans are female, 9.8% are male, with an average age of 49.9 years.

03

Which brands do We Bought a Zoo fans like most?

We Bought a Zoo fans show strongest brand affinity for Midnight in Paris (202.29×), Moonrise Kingdom (173.67×), and Punch-Drunk Love (160.98×) over the country average.

04

Where do We Bought a Zoo fans live in United States?

We Bought a Zoo fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do We Bought a Zoo fans also like?

Beyond We Bought a Zoo itself, the audience over-indexes on Moonrise Kingdom (173.67×), Punch-Drunk Love (160.98×), Love Actually (67.12×), and Sixteen Candles (91.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for We Bought a Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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