We Bought a Zoo Audience in United States

We Bought a Zoo logo

We Bought a Zoo has an estimated audience of 733,580 people in United States. 90.2% are female, 9.8% are male, average age 49.9. Top regions: California, Texas, Florida. Top brand affinities: Corona (band), Google Photos, Dog breed, Kazuo Ishiguro, Hooked on Phonics.

The average We Bought a Zoo fan in United States is 49.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Corona (band), Google Photos, Dog breed, with strongest over-indexing on Corona (band) (18.28× the country average). Demographically, the We Bought a Zoo audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of We Bought a Zoo fans

Demographic split for We Bought a Zoo audience in United States
MetricValue
Female90.2%
Male9.8%
Average age49.9
Estimated audience size733,580

Audience persona

The typical We Bought a Zoo fan in United States is more female, around 49.9 years old, with strong Risk Appetite tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for We Bought a Zoo in United States
RegionReachAffinity
California71,2200.88×
Texas62,4560.99×
Florida40,4200.81×
New York31,3510.76×
Pennsylvania24,3490.99×
Ohio23,7251.05×
Illinois23,3640.96×
Michigan21,2631.11×
North Carolina20,1850.91×
Georgia17,8870.79×
Virginia15,2950.86×
Tennessee15,0981.03×
Indiana15,0841.13×
Washington14,6561×
New Jersey14,3120.77×
Arizona13,9550.93×
Missouri13,8971.18×
Massachusetts13,0080.9×
Wisconsin12,5731.14×
Colorado12,3481.07×
Minnesota11,4431.09×
Utah10,8241.65×
Oklahoma10,2821.26×
Kentucky10,1191.1×
South Carolina10,0510.91×
Maryland9,7480.77×
Alabama9,3790.92×
Oregon8,6781.03×
Louisiana8,3360.88×
Kansas7,5641.31×
Iowa7,0901.17×
Connecticut6,5760.89×
Arkansas6,4701.07×
Mississippi5,4620.9×
Idaho5,2571.43×
Nevada5,2450.74×
Nebraska4,2931.17×
West Virginia3,3170.97×
New Mexico3,3070.9×
New Hampshire3,0461.05×
Hawaii2,7660.88×
Maine2,6511.01×
Montana2,3521.16×
Rhode Island2,0410.87×
South Dakota2,0031.18×
North Dakota1,6391.09×
Delaware1,4830.73×
Alaska1,3960.89×
Washington, District of Columbia1,3510.61×
Vermont1,2710.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for We Bought a Zoo audience
BrandAffinityCategory
Corona (band)18.28×Music & Radio
Google Photos3.78×Technology & Electronics
Dog breed1.73×Pets & Animals
Kazuo Ishiguro24.6×Literature
Hooked on Phonics13.18×Kids & Family
Elsword18.28×Games
Pai gow18.28×Games
Home staging4.2×Home & Garden
Rajkot21.1×Travel & Leisure
Brown County, Wisconsin9.68×Travel & Leisure
Kidney Disease Awareness12.38×Health
Zack Greinke9.85×Sports
Horeca8.89×Travel & Leisure
Home Delivery1.57×Food & Beverages
Hitchcock (film)7.39×Movies & TV
Personalised Gifts2.06×Home & Garden
Steampunk2.2×Fashion & Accessoires
Gloria3.76×Music & Radio
Sinaloa1.6×Travel & Leisure
Nebraska Cornhuskers football1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by We Bought a Zoo audience
TraitClusterScore
Risk AppetiteTHRILL1.36
TravellingTHRILL1.27
Luxury OrientationPREMIUM1.26
MindfulnessBALANCE1.25
Design AffinityPREMIUM1.24
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for We Bought a Zoo
CountryShare
United States30.9%
Germany9.2%
India8.8%

See We Bought a Zoo audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does We Bought a Zoo have in United States?

We Bought a Zoo has an estimated audience of 733,580 people in United States, concentrated in California and Texas.

What is the gender split and age of We Bought a Zoo fans?

90.2% of We Bought a Zoo fans are female, 9.8% are male, with an average age of 49.9 years.

Which brands do We Bought a Zoo fans like most?

We Bought a Zoo fans show strongest brand affinity for Corona (band) (18.28×), Google Photos (3.78×), and Dog breed (1.73×) over the country average.

Where do We Bought a Zoo fans live in United States?

We Bought a Zoo fans in United States are most concentrated in California (reach 71,220), Texas (reach 62,456), and Florida (reach 40,420). These three regions account for the largest share of the active audience.

What other brands do We Bought a Zoo fans also like?

Beyond We Bought a Zoo itself, the audience over-indexes on Google Photos (3.78×), Dog breed (1.73×), Kazuo Ishiguro (24.6×), and Hooked on Phonics (13.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for We Bought a Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.