We Bought a Zoo Audience in Germany
We Bought a Zoo has an estimated audience of 218,254 people in Germany. 92.7% are female, 7.3% are male, average age 52.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moroccan riad, Grimma, Dog breed, Home Office, Zagreb.
The average We Bought a Zoo fan in Germany is 52.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moroccan riad, Grimma, Dog breed, with strongest over-indexing on Moroccan riad (15.43× the country average). Demographically, the We Bought a Zoo audience skews more female with an average age of 52.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of We Bought a Zoo fans
| Metric | Value |
|---|---|
| Female | 92.7% |
| Male | 7.3% |
| Average age | 52.2 |
| Estimated audience size | 218,254 |
Audience persona
The typical We Bought a Zoo fan in Germany is more female, around 52.2 years old, with strong Sustainability tendencies and a notable affinity for Moroccan riad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,211 | 0.94× |
| Bayern | 39,848 | 0.82× |
| Baden-Württemberg | 35,232 | 0.85× |
| Niedersachsen | 33,407 | 1.13× |
| Hessen | 18,539 | 0.8× |
| Sachsen | 16,244 | 1.09× |
| Rheinland-Pfalz | 15,496 | 1.02× |
| Brandenburg | 12,125 | 1.29× |
| Schleswig-Holstein | 11,665 | 1.07× |
| Sachsen-Anhalt | 10,957 | 1.39× |
| Berlin | 10,166 | 0.75× |
| Thüringen | 9,753 | 1.26× |
| Mecklenburg-Vorpommern | 7,445 | 1.28× |
| Hamburg | 4,702 | 0.69× |
| Saarland | 3,476 | 0.93× |
| Bremen | 1,776 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moroccan riad | 15.43× | Politics & Society |
| Grimma | 20× | Travel & Leisure |
| Dog breed | 2.18× | Pets & Animals |
| Home Office | 2.32× | Business & Career |
| Zagreb | 7.11× | Travel & Leisure |
| The Nice Guys | 7.42× | Movies & TV |
| The Hollies (Official) | 8.63× | Music & Radio |
| Gloria | 6.12× | Music & Radio |
| Personalised Gifts | 2.38× | Home & Garden |
| Progressive rock | 1.53× | Music & Radio |
| La rosa de Guadalupe | 14.9× | Movies & TV |
| Este, Veneto | 2.29× | Travel & Leisure |
| Handmade Gifts | 1.74× | Kids & Family |
| Humberto Maturana | 55.97× | Business & Career |
| Guédelon Castle | 9.51× | Travel & Leisure |
| Gran Torino | 3.94× | Movies & TV |
| Gotan Project | 20× | Music & Radio |
| Howard Gardner | 20× | Literature |
| The Client (1994 film) | 4.69× | Movies & TV |
| Japanese domestic market | 2.99× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
| Early Adopter Mentality | POWER | 1.36 |
| Tradition | CONSERVATISM | 1.35 |
| Need for Security | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| Germany | 9.2% |
| India | 8.8% |
See We Bought a Zoo audiences in other countries
More Drama audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does We Bought a Zoo have in Germany?
We Bought a Zoo has an estimated audience of 218,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of We Bought a Zoo fans?
92.7% of We Bought a Zoo fans are female, 7.3% are male, with an average age of 52.2 years.
Which brands do We Bought a Zoo fans like most?
We Bought a Zoo fans show strongest brand affinity for Moroccan riad (15.43×), Grimma (20×), and Dog breed (2.18×) over the country average.
Where do We Bought a Zoo fans live in Germany?
We Bought a Zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,211), Bayern (reach 39,848), and Baden-Württemberg (reach 35,232). These three regions account for the largest share of the active audience.
What other brands do We Bought a Zoo fans also like?
Beyond We Bought a Zoo itself, the audience over-indexes on Grimma (20×), Dog breed (2.18×), Home Office (2.32×), and Zagreb (7.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for We Bought a Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.