Rascasse Audience Intelligence

We Bought a Zoo Audience in Germany

A data profile of the people who buy, follow and care about We Bought a Zoo in Germany — modelled from more than twelve digital signal sources. We Bought a Zoo has an estimated audience of 332,278 people in Germany.

#947among Movie / TV Show / Series in Germany#2670in Movies & TV

The average We Bought a Zoo fan in Germany is 52.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bloodline (TV series), American Beauty (1999 film), City of God (2002 film), with strongest over-indexing on Bloodline (TV series) (400.67× the country average).

Demographically, the We Bought a Zoo audience skews more female with an average age of 52.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical We Bought a Zoo fan in Germany is more female, around 52.2 years old, with strong Need for Security tendencies and a notable affinity for Bloodline (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the We Bought a Zoo profile in Germany.

Audience size
332K
in Germany
Gender
92.7%♀
7.3% male
Age
52.2
average years
Country rank
#16113
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of We Bought a Zoo viewers

92.7% are female, 7.3% are male, average age 52.2.

Fig. 02

Gender split

92.7%
Female
7.3%
Male
Demographic split for We Bought a Zoo audience in Germany
MetricValue
Female92.7%
Male7.3%
Average age52.2
Estimated audience size332,278
Fig. 03

Age distribution

Ø 52.2
average years
Age distribution of the We Bought a Zoo audience in Germany
Age bracketShare%
16-191%
20-293%
30-3915%
40-4925%
50+56%
Fig. 04

Worldwide distribution

12.6%

of the worldwide We Bought a Zoo audience comes from Germany.

Worldwide audience distribution share by country for We Bought a Zoo
CountryShare
United States29.5%
Germany12.6%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the We Bought a Zoo audience in Germany is strongest.

Fig. 05

Top regions by affinity

We Bought a Zoo fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.39×
02Brandenburg~10K1.30×
03Thüringen~10K1.26×
04Mecklenburg-Vorpommern~7K1.25×
05Sachsen~20K1.12×
06Niedersachsen~30K1.10×
07Schleswig-Holstein~10K1.05×
08Rheinland-Pfalz~20K1.02×
09Saarland~4K0.96×
10Nordrhein-Westfalen~60K0.92×
11Baden-Württemberg~30K0.84×
12Bayern~40K0.82×
13Hessen~20K0.82×
14Bremen~2K0.81×
15Berlin~10K0.80×
16Hamburg~5K0.73×
Fig. 06

Affinity by region

Affinity by region — We Bought a Zoo, Germany
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the We Bought a Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for We Bought a Zoo audience
#·InterestCategoryAffinity×
01Bloodline (TV series)Movies & TV400.67×
02American Beauty (1999 film)Movies & TV161.94×
03City of God (2002 film)Movies & TV137.09×
04The Perks of Being a Wallflower (film)Movies & TV62.83×
05Candace Cameron BureMovies & TV61.41×
06Elementary (TV series)Movies & TV46.30×
07Hacksaw RidgeMovies & TV30.02×
08Lily CollinsMovies & TV27.36×
09Good Will HuntingMovies & TV20.00×
10Revenge (TV series)Movies & TV20.00×
11Mark HarmonMovies & TV20.00×
12Catch Me If You CanMovies & TV20.00×
13Hawaii Five-OMovies & TV20.00×
14Moulin Rouge!Movies & TV18.93×
15Colin FirthMovies & TV18.87×
16Scandal (TV series)Movies & TV18.69×
17Person of Interest (TV series)Movies & TV16.94×
18Das BootMovies & TV15.77×
19Malcolm in the MiddleMovies & TV13.44×
20The MentalistMovies & TV11.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the We Bought a Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by We Bought a Zoo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
Early Adopter MentalityPOWER1.46×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by We Bought a Zoo audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Price SensitivityPREMIUM0.80×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does We Bought a Zoo have in Germany?

We Bought a Zoo has an estimated audience of 332,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of We Bought a Zoo viewers?

92.7% of We Bought a Zoo fans are female, 7.3% are male, with an average age of 52.2 years.

03

Which brands do We Bought a Zoo fans like most?

We Bought a Zoo fans show strongest brand affinity for Bloodline (TV series) (400.67×), American Beauty (1999 film) (161.94×), and City of God (2002 film) (137.09×) over the country average.

04

Where do We Bought a Zoo fans live in Germany?

We Bought a Zoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do We Bought a Zoo fans also like?

Beyond We Bought a Zoo itself, the audience over-indexes on American Beauty (1999 film) (161.94×), City of God (2002 film) (137.09×), Elementary (TV series) (46.3×), and Lily Collins (27.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See We Bought a Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for We Bought a Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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