Raiders of the Lost Ark Audience in United States

Raiders of the Lost Ark has an estimated audience of 1,574,519 people in United States. 32.1% are female, 67.9% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Indiana Jones (franchise), Scooby-Doo, Autism Awareness, Diabetes mellitus awareness, Monsters.

The average Raiders of the Lost Ark fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indiana Jones (franchise), Scooby-Doo, Autism Awareness, with strongest over-indexing on Indiana Jones (franchise) (68.62× the country average). Demographically, the Raiders of the Lost Ark audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Raiders of the Lost Ark fans

Demographic split for Raiders of the Lost Ark audience in United States
MetricValue
Female32.1%
Male67.9%
Average age40.9
Estimated audience size1,574,519

Audience persona

The typical Raiders of the Lost Ark fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Indiana Jones (franchise).

Top regions in United States

Top regions ranked by reach for Raiders of the Lost Ark in United States
RegionReachAffinity
California188,7381.09×
Texas115,6360.85×
Florida97,3280.91×
New York84,0280.96×
Pennsylvania55,3711.04×
Ohio54,5391.12×
Illinois54,3211.04×
North Carolina44,4740.94×
Michigan42,0541.02×
Georgia41,7580.86×
Virginia39,2311.02×
New Jersey37,9410.95×
Washington37,4561.19×
Massachusetts33,2631.07×
Tennessee31,8481.01×
Indiana29,5831.03×
Arizona28,7090.89×
Missouri27,8251.1×
Colorado27,0061.09×
Wisconsin25,6911.08×
Maryland25,0220.92×
Minnesota23,3721.04×
Oregon23,0771.28×
Kentucky21,5421.09×
South Carolina21,3480.9×
Oklahoma18,3991.05×
Utah18,1091.28×
Louisiana17,3610.86×
Alabama16,8260.76×
Connecticut16,1481.02×
Iowa13,5051.04×
Nevada13,1320.86×
Kansas12,5241.01×
Arkansas12,2920.95×
Idaho9,5441.21×
Mississippi9,4170.73×
Nebraska8,8441.12×
New Hampshire7,0281.13×
New Mexico6,9790.88×
West Virginia6,5590.89×
Hawaii6,2410.92×
Maine6,0791.08×
Rhode Island5,4671.09×
Montana4,9361.13×
Washington, District of Columbia4,3030.91×
Delaware3,2550.75×
South Dakota3,2110.88×
Alaska3,1070.92×
Vermont3,0281.1×
North Dakota2,8800.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raiders of the Lost Ark audience
BrandAffinityCategory
Indiana Jones (franchise)68.62×Movies & TV
Scooby-Doo5.81×Movies & TV
Autism Awareness9.92×Health
Diabetes mellitus awareness6.55×Health
Monsters12.5×Movies & TV
Singer-songwriter3.25×Music & Radio
malwarebytes20×Technology & Electronics
John Wick 220×Movies & TV
Kia Sportage16.36×Cars & Mobility
Beetlejuice3.79×Movies & TV
Microblogging6.9×Technology & Electronics
QVC5.45×Movies & TV
Superman2.01×Movies & TV
Megamind9.84×Movies & TV
Back to the Future8.84×Movies & TV
Star Trek7.81×Movies & TV
AutoZone2.43×Cars & Mobility
Income tax7.01×Business & Career
Game of Thrones3.18×Movies & TV
Zootopia6.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raiders of the Lost Ark audience
TraitClusterScore
PatriotismCONSERVATISM1.77
MindfulnessBALANCE1.37
TraditionCONSERVATISM1.34
Early Adopter MentalityPOWER1.26
Community OrientationOPEN1.22
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Raiders of the Lost Ark
CountryShare
United States51.2%
United Kingdom7.2%
Brazil6.5%

See Raiders of the Lost Ark audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Raiders of the Lost Ark have in United States?

Raiders of the Lost Ark has an estimated audience of 1,574,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Raiders of the Lost Ark fans?

32.1% of Raiders of the Lost Ark fans are female, 67.9% are male, with an average age of 40.9 years.

Which brands do Raiders of the Lost Ark fans like most?

Raiders of the Lost Ark fans show strongest brand affinity for Indiana Jones (franchise) (68.62×), Scooby-Doo (5.81×), and Autism Awareness (9.92×) over the country average.

Where do Raiders of the Lost Ark fans live in United States?

Raiders of the Lost Ark fans in United States are most concentrated in California (reach 188,738), Texas (reach 115,636), and Florida (reach 97,328). These three regions account for the largest share of the active audience.

What other brands do Raiders of the Lost Ark fans also like?

Beyond Raiders of the Lost Ark itself, the audience over-indexes on Scooby-Doo (5.81×), Autism Awareness (9.92×), Diabetes mellitus awareness (6.55×), and Monsters (12.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raiders of the Lost Ark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.