Rascasse Audience Intelligence

Raiders of the Lost Ark Audience in United States

A data profile of the people who buy, follow and care about Raiders of the Lost Ark in United States — modelled from more than twelve digital signal sources. Raiders of the Lost Ark has an estimated audience of 1,583,353 people in United States.

#34among Action in United States#1133among Movie / TV Show / Series in United States#2795in Movies & TV

The average Raiders of the Lost Ark fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indiana Jones (franchise), QVC, Monsters, with strongest over-indexing on Indiana Jones (franchise) (71.79× the country average).

Demographically, the Raiders of the Lost Ark audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raiders of the Lost Ark fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Indiana Jones (franchise).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raiders of the Lost Ark profile in United States.

Audience size
1.6M
in United States
Gender
32.1%♀
67.9% male
Age
40.9
average years
Country rank
#17054
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raiders of the Lost Ark viewers

32.1% are female, 67.9% are male, average age 40.9.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Raiders of the Lost Ark audience in United States
MetricValue
Female32.1%
Male67.9%
Average age40.9
Estimated audience size1,583,353
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Raiders of the Lost Ark audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3923%
40-4924%
50+21%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Raiders of the Lost Ark audience comes from United States.

Worldwide audience distribution share by country for Raiders of the Lost Ark
CountryShare
United States46.5%
United Kingdom6.4%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raiders of the Lost Ark audience in United States is strongest.

Fig. 05

Top regions by affinity

Raiders of the Lost Ark fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.26×
02Oregon~20K1.22×
03Idaho~9K1.19×
04Montana~5K1.18×
05New Hampshire~7K1.17×
06Washington~40K1.16×
07Maine~6K1.13×
08Vermont~3K1.11×
09Colorado~30K1.09×
10Wisconsin~30K1.09×
11Alaska~4K1.09×
12Missouri~30K1.08×
13California~200K1.07×
14Massachusetts~30K1.06×
15Kentucky~20K1.06×
16Nebraska~8K1.06×
17Rhode Island~5K1.06×
18Ohio~50K1.05×
19Minnesota~20K1.05×
20Indiana~30K1.04×
21Pennsylvania~50K1.03×
22Kansas~10K1.03×
23Connecticut~20K1.02×
24Iowa~10K1.02×
25Oklahoma~20K1.00×
26Illinois~50K0.99×
27Virginia~40K0.99×
28Tennessee~30K0.99×
29Michigan~40K0.98×
30Hawaii~7K0.98×
31Arkansas~10K0.97×
32North Dakota~3K0.97×
33Arizona~30K0.96×
34West Virginia~7K0.95×
35South Dakota~3K0.95×
36New Jersey~40K0.91×
37Florida~100K0.90×
38New York~80K0.90×
39North Carolina~40K0.90×
40New Mexico~7K0.90×
41South Carolina~20K0.88×
42Nevada~10K0.88×
43Maryland~20K0.86×
44Washington, District of Columbia~4K0.86×
45Delaware~4K0.85×
46Georgia~40K0.84×
47Alabama~20K0.83×
48Texas~100K0.82×
49Louisiana~20K0.82×
50Mississippi~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Raiders of the Lost Ark, United States
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raiders of the Lost Ark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raiders of the Lost Ark audience
#·InterestCategoryAffinity×
01Indiana Jones (franchise)Movies & TV71.79×
02malwarebytesTechnology & Electronics20.00×
03John Wick 2Movies & TV20.00×
04QVCMovies & TV17.93×
05MegamindMovies & TV17.69×
06Meet the RobinsonsMovies & TV16.60×
07MonstersMovies & TV12.58×
08Star TrekMovies & TV8.07×
09ZootopiaMovies & TV7.20×
10Rotten TomatoesMovies & TV6.26×
11Film scoreMusic & Radio5.47×
12Anne HathawayMovies & TV4.84×
13FedExBusiness & Career4.57×
14Sustainable energyHome & Garden4.47×
15Renewable energyBusiness & Career4.07×
16Scooby-DooMovies & TV3.32×
17SubwayFood & Beverages2.98×
18Mortgage loansBusiness & Career2.76×
19Pizza HutFood & Beverages2.49×
20McDonald'sFood & Beverages2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raiders of the Lost Ark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raiders of the Lost Ark audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Convenience OrientationPREMIUM1.72×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raiders of the Lost Ark audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
CreativityOPEN0.75×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raiders of the Lost Ark have in United States?

Raiders of the Lost Ark has an estimated audience of 1,583,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Raiders of the Lost Ark viewers?

32.1% of Raiders of the Lost Ark fans are female, 67.9% are male, with an average age of 40.9 years.

03

Which brands do Raiders of the Lost Ark fans like most?

Raiders of the Lost Ark fans show strongest brand affinity for Indiana Jones (franchise) (71.79×), QVC (17.93×), and Monsters (12.58×) over the country average.

04

Where do Raiders of the Lost Ark fans live in United States?

Raiders of the Lost Ark fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raiders of the Lost Ark fans also like?

Beyond Raiders of the Lost Ark itself, the audience over-indexes on QVC (17.93×), Monsters (12.58×), Megamind (17.69×), and Meet the Robinsons (16.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Raiders of the Lost Ark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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