Rascasse Audience Intelligence

Star Trek Audience in United States

A data profile of the people who buy, follow and care about Star Trek in United States — modelled from more than twelve digital signal sources. Star Trek has an estimated audience of 5,954,238 people in United States.

#8among Science Fiction & Fantasy in United States#158among Movie / TV Show / Series in United States#535in Movies & TV

The average Star Trek fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include William Shatner, Superman, Televisions, with strongest over-indexing on William Shatner (9.5× the country average).

Demographically, the Star Trek audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Trek fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for William Shatner.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Trek profile in United States.

Audience size
6M
in United States
Gender
34.8%♀
65.2% male
Age
40.7
average years
Country rank
#5741
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Trek viewers

34.8% are female, 65.2% are male, average age 40.7.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Star Trek audience in United States
MetricValue
Female34.8%
Male65.2%
Average age40.7
Estimated audience size5,954,238
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Star Trek audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Star Trek audience comes from United States.

Worldwide audience distribution share by country for Star Trek
CountryShare
United States39.6%
Germany9.9%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Trek audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Trek fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.56×
02Alabama~100K1.32×
03Oregon~90K1.32×
04Arizona~200K1.28×
05Washington~100K1.23×
06Utah~60K1.19×
07Idaho~30K1.17×
08Maine~20K1.15×
09Oklahoma~70K1.12×
10New Mexico~30K1.11×
11Arkansas~50K1.09×
12Kansas~50K1.07×
13Nebraska~30K1.06×
14Missouri~100K1.05×
15South Dakota~10K1.04×
16Montana~20K1.03×
17Colorado~100K1.02×
18Minnesota~90K1.02×
19Vermont~10K1.02×
20Iowa~50K1.01×
21Virginia~100K0.99×
22Indiana~100K0.99×
23Ohio~200K0.98×
24Hawaii~20K0.98×
25New Hampshire~20K0.98×
26California~600K0.97×
27Michigan~200K0.97×
28Tennessee~100K0.97×
29West Virginia~30K0.97×
30Wisconsin~90K0.95×
31North Dakota~10K0.94×
32Nevada~50K0.93×
33Texas~500K0.92×
34Kentucky~70K0.92×
35Maryland~90K0.91×
36Pennsylvania~200K0.90×
37Illinois~200K0.90×
38Connecticut~50K0.90×
39Florida~400K0.89×
40New York~300K0.88×
41North Carolina~200K0.88×
42Rhode Island~20K0.88×
43Massachusetts~100K0.87×
44Washington, District of Columbia~20K0.85×
45South Carolina~80K0.84×
46Delaware~10K0.84×
47Georgia~200K0.83×
48Louisiana~60K0.82×
49Mississippi~40K0.81×
50New Jersey~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Star Trek, United States
0.76×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Trek audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Trek audience
#·InterestCategoryAffinity×
01Star Trek: The Next GenerationMovies & TV16.26×
02Over the Hedge (film)Movies & TV14.51×
03Star Trek: The Original SeriesMovies & TV12.77×
04Patrick StewartMovies & TV12.40×
05Star Trek (film)Movies & TV12.21×
06Mickey Mouse ClubhouseMovies & TV11.41×
07William ShatnerMovies & TV9.50×
08Dick Van DykeMovies & TV3.49×
09Rob ReinerMovies & TV3.04×
10PeacemakerMovies & TV2.80×
11Walt Disney WorldTravel & Leisure2.73×
12HollywoodTravel & Leisure2.63×
13RecreationTravel & Leisure2.61×
14EarthTravel & Leisure2.49×
15Harry PotterMovies & TV2.44×
16TelevisionsTechnology & Electronics2.19×
17SupermanMovies & TV2.17×
18BooksLiterature1.90×
19Rock musicMusic & Radio1.87×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Trek audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Trek audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Early Adopter MentalityPOWER1.37×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Trek audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Luxury OrientationPREMIUM0.79×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Trek have in United States?

Star Trek has an estimated audience of 5,954,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Trek viewers?

34.8% of Star Trek fans are female, 65.2% are male, with an average age of 40.7 years.

03

Which brands do Star Trek fans like most?

Star Trek fans show strongest brand affinity for William Shatner (9.5×), Superman (2.17×), and Televisions (2.19×) over the country average.

04

Where do Star Trek fans live in United States?

Star Trek fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Star Trek fans also like?

Beyond Star Trek itself, the audience over-indexes on Superman (2.17×), Televisions (2.19×), Peacemaker (2.8×), and Star Trek (film) (12.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See Star Trek audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →