Star Trek Audience in United States

Star Trek logo

Star Trek has an estimated audience of 5,934,895 people in United States. 34.8% are female, 65.2% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Superman, William Shatner, Televisions, Peacemaker, Star Trek (film).

The average Star Trek fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, William Shatner, Televisions, with strongest over-indexing on Superman (2.17× the country average). Demographically, the Star Trek audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Star Trek fans

Demographic split for Star Trek audience in United States
MetricValue
Female34.8%
Male65.2%
Average age40.7
Estimated audience size5,934,895

Audience persona

The typical Star Trek fan in United States is more male, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Star Trek in United States
RegionReachAffinity
California670,8441.03×
Texas497,2250.97×
Florida369,0190.92×
New York306,8330.93×
Illinois187,8750.95×
Pennsylvania183,4670.92×
Ohio183,1321×
North Carolina164,5350.92×
Arizona158,6761.31×
Georgia156,4360.86×
Michigan153,7460.99×
Washington150,2731.26×
Virginia148,4861.03×
New Jersey117,7980.78×
Tennessee116,1220.98×
Indiana109,8731.01×
Alabama109,0881.32×
Massachusetts102,6060.88×
Missouri102,2221.07×
Colorado97,9751.05×
Maryland93,9410.92×
Oregon89,9531.32×
Minnesota89,4181.05×
Wisconsin86,2320.97×
South Carolina76,5960.86×
Oklahoma74,6321.13×
Kentucky68,8720.93×
Utah64,7891.22×
Louisiana61,8530.81×
Connecticut53,7390.9×
Nevada53,5430.93×
Arkansas52,4821.07×
Kansas48,8041.04×
Iowa48,2360.99×
Mississippi37,8870.77×
Idaho34,6351.16×
New Mexico32,4461.09×
Nebraska31,3351.05×
West Virginia25,8810.94×
Hawaii25,0470.98×
Maine24,1121.13×
New Hampshire21,9490.94×
Alaska18,3731.45×
Montana16,1390.98×
Rhode Island15,8300.84×
Washington, District of Columbia15,1460.85×
Delaware13,2360.81×
South Dakota13,0110.95×
North Dakota10,6350.87×
Vermont10,0800.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Trek audience
BrandAffinityCategory
Superman2.17×Movies & TV
William Shatner9.5×Movies & TV
Televisions2.19×Technology & Electronics
Peacemaker2.8×Movies & TV
Star Trek (film)12.21×Movies & TV
Recreation2.61×Travel & Leisure
Harry Potter2.44×Movies & TV
Over the Hedge (film)14.51×Movies & TV
Mickey Mouse Clubhouse11.41×Movies & TV
Friends2.15×Movies & TV
Star Trek: The Next Generation16.26×Movies & TV
Star Trek: The Original Series12.77×Movies & TV
Rock music1.87×Music & Radio
Walt Disney World2.73×Travel & Leisure
Rob Reiner3.04×Movies & TV
Earth2.49×Travel & Leisure
Patrick Stewart12.4×Movies & TV
Hollywood2.63×Travel & Leisure
Outdoor recreation1.52×Sports
Books1.9×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Trek audience
TraitClusterScore
Early Adopter MentalityPOWER1.4
ExtroversionTHRILL1.35
IndividualismJOY1.3
PatriotismCONSERVATISM1.25
Social Media UsageJOY1.14
TraditionCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Star Trek
CountryShare
United States39.7%
Germany9.6%
United Kingdom7.9%

See Star Trek audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Star Trek have in United States?

Star Trek has an estimated audience of 5,934,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Trek fans?

34.8% of Star Trek fans are female, 65.2% are male, with an average age of 40.7 years.

Which brands do Star Trek fans like most?

Star Trek fans show strongest brand affinity for Superman (2.17×), William Shatner (9.5×), and Televisions (2.19×) over the country average.

Where do Star Trek fans live in United States?

Star Trek fans in United States are most concentrated in California (reach 670,844), Texas (reach 497,225), and Florida (reach 369,019). These three regions account for the largest share of the active audience.

What other brands do Star Trek fans also like?

Beyond Star Trek itself, the audience over-indexes on William Shatner (9.5×), Televisions (2.19×), Peacemaker (2.8×), and Star Trek (film) (12.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.