Rascasse Audience Intelligence

Star Trek: The Next Generation Audience in United States

A data profile of the people who buy, follow and care about Star Trek: The Next Generation in United States — modelled from more than twelve digital signal sources. Star Trek: The Next Generation has an estimated audience of 1,544,458 people in United States.

#307among TV series in United States#1162among Movie / TV Show / Series in United States#2864in Movies & TV

The average Star Trek: The Next Generation fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Star Trek, Ready Player One, Superman, with strongest over-indexing on Star Trek (16.26× the country average).

Demographically, the Star Trek: The Next Generation audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Trek: The Next Generation fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Star Trek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Trek: The Next Generation profile in United States.

Audience size
1.5M
in United States
Gender
36.8%♀
63.2% male
Age
41.2
average years
Country rank
#17350
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Trek: The Next Generation viewers

36.8% are female, 63.2% are male, average age 41.2.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Star Trek: The Next Generation audience in United States
MetricValue
Female36.8%
Male63.2%
Average age41.2
Estimated audience size1,544,458
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Star Trek: The Next Generation audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3920%
40-4925%
50+24%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Star Trek: The Next Generation audience comes from United States.

Worldwide audience distribution share by country for Star Trek: The Next Generation
CountryShare
United States48.1%
Italy8.8%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Trek: The Next Generation audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Trek: The Next Generation fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~4K1.25×
02Utah~20K1.24×
03Minnesota~30K1.22×
04Oregon~20K1.21×
05Kentucky~20K1.20×
06Idaho~9K1.20×
07West Virginia~8K1.15×
08Montana~5K1.14×
09Indiana~30K1.13×
10Iowa~10K1.13×
11Michigan~40K1.12×
12Tennessee~30K1.12×
13Missouri~30K1.11×
14New Hampshire~7K1.10×
15Alaska~4K1.10×
16Wisconsin~20K1.08×
17Maine~6K1.06×
18North Dakota~3K1.06×
19Arizona~30K1.04×
20Washington~30K1.03×
21Alabama~20K1.02×
22Oklahoma~20K1.02×
23Ohio~50K1.01×
24Vermont~3K0.99×
25Rhode Island~5K0.98×
26Kansas~10K0.97×
27Pennsylvania~50K0.96×
28North Carolina~40K0.96×
29Virginia~40K0.96×
30Arkansas~10K0.96×
31Nebraska~7K0.96×
32Nevada~10K0.95×
33New Mexico~7K0.95×
34Illinois~50K0.94×
35Massachusetts~30K0.93×
36South Carolina~20K0.93×
37Delaware~4K0.93×
38Colorado~20K0.91×
39Maryland~20K0.90×
40Connecticut~10K0.90×
41Mississippi~10K0.90×
42Louisiana~20K0.88×
43California~100K0.86×
44Texas~100K0.84×
45New York~70K0.83×
46Florida~80K0.81×
47Georgia~40K0.80×
48Hawaii~5K0.78×
49New Jersey~30K0.75×
50Washington, District of Columbia~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Star Trek: The Next Generation, United States
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Trek: The Next Generation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Trek: The Next Generation audience
#·InterestCategoryAffinity×
01Ready Player OneMovies & TV20.32×
02Star TrekMovies & TV16.26×
03Chris PineMovies & TV8.77×
04Winona RyderMovies & TV7.52×
05Henry CavillMovies & TV5.67×
06Rotten TomatoesMovies & TV4.97×
07Guardians of the Galaxy (film)Movies & TV4.95×
08PoliticoPolitics & Society4.48×
09Robert RedfordMovies & TV3.92×
10The Big Bang TheoryMovies & TV3.41×
11Emmy AwardMovies & TV3.40×
12True DetectiveMovies & TV3.19×
13Board gamesGames2.91×
14Game of ThronesMovies & TV2.67×
15SupermanMovies & TV2.54×
16Online newspaperNews2.44×
17RedditInternet & Social Media2.41×
18BatmanMovies & TV2.16×
19GeneticsKids & Family2.01×
20PodcastMusic & Radio1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Trek: The Next Generation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Trek: The Next Generation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
IndividualismJOY1.90×
Early Adopter MentalityPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Trek: The Next Generation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.74×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Trek: The Next Generation have in United States?

Star Trek: The Next Generation has an estimated audience of 1,544,458 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Trek: The Next Generation viewers?

36.8% of Star Trek: The Next Generation fans are female, 63.2% are male, with an average age of 41.2 years.

03

Which brands do Star Trek: The Next Generation fans like most?

Star Trek: The Next Generation fans show strongest brand affinity for Star Trek (16.26×), Ready Player One (20.32×), and Superman (2.54×) over the country average.

04

Where do Star Trek: The Next Generation fans live in United States?

Star Trek: The Next Generation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Star Trek: The Next Generation fans also like?

Beyond Star Trek: The Next Generation itself, the audience over-indexes on Ready Player One (20.32×), Superman (2.54×), Winona Ryder (7.52×), and Reddit (2.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek: The Next Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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