Star Trek: The Next Generation Audience in United States

Star Trek: The Next Generation logo

Star Trek: The Next Generation has an estimated audience of 1,507,727 people in United States. 36.8% are female, 63.2% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Star Trek, Ready Player One, Superman, Kia Sportage, Guardians of the Galaxy (film).

The average Star Trek: The Next Generation fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Star Trek, Ready Player One, Superman, with strongest over-indexing on Star Trek (13.02× the country average). Demographically, the Star Trek: The Next Generation audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Star Trek: The Next Generation fans

Demographic split for Star Trek: The Next Generation audience in United States
MetricValue
Female36.8%
Male63.2%
Average age41.2
Estimated audience size1,507,727

Audience persona

The typical Star Trek: The Next Generation fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Star Trek.

Top regions in United States

Top regions ranked by reach for Star Trek: The Next Generation in United States
RegionReachAffinity
California146,5350.88×
Texas109,1820.84×
Florida80,5810.79×
New York70,3670.84×
Pennsylvania51,8581.02×
Illinois49,6560.99×
Ohio47,9601.03×
Michigan47,1761.2×
North Carolina43,5700.96×
Georgia38,4780.83×
Virginia36,7831×
Indiana35,1431.28×
Tennessee33,1421.1×
Washington32,5351.08×
New Jersey31,3090.82×
Arizona31,0341.01×
Missouri28,6611.18×
Wisconsin27,0241.19×
Massachusetts26,4970.89×
Minnesota25,7611.19×
Kentucky23,8681.26×
Maryland22,6840.88×
Alabama22,3891.06×
South Carolina21,8940.97×
Colorado20,7320.87×
Oregon20,0631.16×
Utah17,0091.26×
Oklahoma16,7841×
Louisiana16,6740.86×
Nevada14,1120.97×
Iowa13,4971.09×
Connecticut12,9380.86×
Arkansas12,6151.02×
Kansas10,8070.91×
Mississippi10,0770.81×
Idaho9,2021.22×
West Virginia8,0741.15×
New Hampshire7,6431.29×
New Mexico7,2480.96×
Nebraska6,9990.93×
Maine6,7211.24×
Montana4,4891.07×
Hawaii4,3560.67×
Rhode Island4,1770.87×
Alaska4,0841.27×
Delaware3,1860.77×
Washington, District of Columbia3,1810.7×
North Dakota3,1061×
South Dakota3,0750.88×
Vermont2,5410.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Trek: The Next Generation audience
BrandAffinityCategory
Star Trek13.02×Movies & TV
Ready Player One18.88×Movies & TV
Superman2.05×Movies & TV
Kia Sportage15.8×Cars & Mobility
Guardians of the Galaxy (film)8.34×Movies & TV
Winona Ryder6.96×Movies & TV
Reddit2.03×Internet & Social Media
Robert Redford3.61×Movies & TV
Doctor Strange7.31×Literature
Harry Potter1.59×Movies & TV
Ant-Man (film)9.65×Movies & TV
Genetics2.03×Kids & Family
Game of Thrones2.36×Movies & TV
Honda HR-V10.64×Cars & Mobility
Science fiction movies1.65×Movies & TV
Politico3.79×Politics & Society
Rotten Tomatoes3.73×Movies & TV
The Big Bang Theory2.88×Movies & TV
The Legend of Zelda4×Games
Texas Roadhouse1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Trek: The Next Generation audience
TraitClusterScore
PatriotismCONSERVATISM1.67
Early Adopter MentalityPOWER1.41
IndividualismJOY1.18
Need for SecurityCONSERVATISM1.09
Social Media UsageJOY1.08
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Star Trek: The Next Generation
CountryShare
United States50.5%
Italy9.6%
United Kingdom7.5%

See Star Trek: The Next Generation audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Star Trek: The Next Generation have in United States?

Star Trek: The Next Generation has an estimated audience of 1,507,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Trek: The Next Generation fans?

36.8% of Star Trek: The Next Generation fans are female, 63.2% are male, with an average age of 41.2 years.

Which brands do Star Trek: The Next Generation fans like most?

Star Trek: The Next Generation fans show strongest brand affinity for Star Trek (13.02×), Ready Player One (18.88×), and Superman (2.05×) over the country average.

Where do Star Trek: The Next Generation fans live in United States?

Star Trek: The Next Generation fans in United States are most concentrated in California (reach 146,535), Texas (reach 109,182), and Florida (reach 80,581). These three regions account for the largest share of the active audience.

What other brands do Star Trek: The Next Generation fans also like?

Beyond Star Trek: The Next Generation itself, the audience over-indexes on Ready Player One (18.88×), Superman (2.05×), Kia Sportage (15.8×), and Guardians of the Galaxy (film) (8.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek: The Next Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.