The Proposal (film) Audience in United States

The Proposal (film) logo

The Proposal (film) has an estimated audience of 1,897,043 people in United States. 70.4% are female, 29.6% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Hooked on Phonics, Kazuo Ishiguro, Horeca, Brown County, Wisconsin, Johns Hopkins School of Nursing.

The average The Proposal (film) fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hooked on Phonics, Kazuo Ishiguro, Horeca, with strongest over-indexing on Hooked on Phonics (40.79× the country average). Demographically, the The Proposal (film) audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Proposal (film) fans

Demographic split for The Proposal (film) audience in United States
MetricValue
Female70.4%
Male29.6%
Average age42.0
Estimated audience size1,897,043

Audience persona

The typical The Proposal (film) fan in United States is more female, around 42.0 years old, with strong Risk Appetite tendencies and a notable affinity for Hooked on Phonics.

Top regions in United States

Top regions ranked by reach for The Proposal (film) in United States
RegionReachAffinity
California232,2911.11×
Texas182,0591.12×
Florida123,1060.96×
New York89,5810.85×
Illinois62,2630.99×
Ohio56,1390.96×
Pennsylvania54,3590.85×
North Carolina54,1480.95×
Georgia53,7090.92×
Michigan50,4431.02×
Arizona47,6781.23×
Washington43,9731.16×
New Jersey43,3520.9×
Virginia42,4220.92×
Tennessee37,2350.98×
Indiana35,9351.04×
Massachusetts34,4850.92×
Colorado32,3391.08×
Missouri31,7101.04×
Wisconsin29,3411.03×
Utah27,6951.63×
Minnesota27,5941.02×
Maryland26,1240.8×
Alabama25,8310.97×
South Carolina25,1560.88×
Oklahoma23,4691.11×
Kentucky23,0970.97×
Oregon22,9951.06×
Louisiana20,5450.84×
Nevada16,8860.92×
Connecticut16,8010.88×
Kansas16,1871.08×
Iowa15,8761.02×
Arkansas15,5240.99×
Idaho13,3221.4×
Mississippi12,0330.77×
New Mexico9,4150.99×
Nebraska9,2940.98×
Alaska8,0621.99×
Hawaii7,4110.91×
New Hampshire7,0500.94×
West Virginia7,0230.79×
Maine6,4470.95×
Montana5,7641.1×
Rhode Island4,8280.8×
Washington, District of Columbia4,4080.77×
South Dakota4,1270.94×
Delaware3,8160.73×
North Dakota3,6750.94×
Vermont2,8010.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Proposal (film) audience
BrandAffinityCategory
Hooked on Phonics40.79×Kids & Family
Kazuo Ishiguro51.39×Literature
Horeca34.66×Travel & Leisure
Brown County, Wisconsin22.99×Travel & Leisure
Johns Hopkins School of Nursing21.32×Business & Career
Sussex County, New Jersey11.77×Travel & Leisure
Zagreb18.87×Travel & Leisure
Grace Slick8.01×Music & Radio
Knauf Insulation24.48×Business & Career
Ketchum, Idaho24.65×Travel & Leisure
Stamp collecting3.97×Home & Garden
Jingoism1.76×Politics & Society
Jesse Plemons2.63×Movies & TV
Hocus Pocus3.55×Movies & TV
Nebraska Cornhuskers football2.61×Sports
Google Photos1.74×Technology & Electronics
Hawes30.13×Travel & Leisure
Throne of Glass4.97×Literature
Kidney Disease Awareness12.38×Health
Home staging3.49×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Proposal (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.84
Luxury OrientationPREMIUM1.58
IndulgenceJOY1.42
Social Media UsageJOY1.29
ExtroversionTHRILL1.28
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for The Proposal (film)
CountryShare
United States40.0%
India7.2%
Brazil7.2%

See The Proposal (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Proposal (film) have in United States?

The Proposal (film) has an estimated audience of 1,897,043 people in United States, concentrated in California and Texas.

What is the gender split and age of The Proposal (film) fans?

70.4% of The Proposal (film) fans are female, 29.6% are male, with an average age of 42.0 years.

Which brands do The Proposal (film) fans like most?

The Proposal (film) fans show strongest brand affinity for Hooked on Phonics (40.79×), Kazuo Ishiguro (51.39×), and Horeca (34.66×) over the country average.

Where do The Proposal (film) fans live in United States?

The Proposal (film) fans in United States are most concentrated in California (reach 232,291), Texas (reach 182,059), and Florida (reach 123,106). These three regions account for the largest share of the active audience.

What other brands do The Proposal (film) fans also like?

Beyond The Proposal (film) itself, the audience over-indexes on Kazuo Ishiguro (51.39×), Horeca (34.66×), Brown County, Wisconsin (22.99×), and Johns Hopkins School of Nursing (21.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Proposal (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.