Rascasse Audience Intelligence

The Proposal (film) Audience in United States

A data profile of the people who buy, follow and care about The Proposal (film) in United States — modelled from more than twelve digital signal sources. The Proposal (film) has an estimated audience of 2,069,238 people in United States.

#843among Movie / TV Show / Series in United States#2140in Movies & TV

The average The Proposal (film) fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, La La Land (film), Kim Cattrall, with strongest over-indexing on Elisabeth Moss (63.54× the country average).

Demographically, the The Proposal (film) audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Proposal (film) fan in United States is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Proposal (film) profile in United States.

Audience size
2.1M
in United States
Gender
70.4%♀
29.6% male
Age
42.0
average years
Country rank
#13874
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Proposal (film) viewers

70.4% are female, 29.6% are male, average age 42.0.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for The Proposal (film) audience in United States
MetricValue
Female70.4%
Male29.6%
Average age42.0
Estimated audience size2,069,238
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the The Proposal (film) audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

41.4%

of the worldwide The Proposal (film) audience comes from United States.

Worldwide audience distribution share by country for The Proposal (film)
CountryShare
United States41.4%
Brazil6.8%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Proposal (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Proposal (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K2.14×
02Utah~30K1.63×
03Idaho~10K1.42×
04Arizona~50K1.20×
05Montana~6K1.14×
06Washington~40K1.10×
07Oklahoma~20K1.08×
08Kansas~20K1.08×
09Colorado~30K1.07×
10Wyoming~3K1.07×
11Texas~200K1.05×
12Iowa~20K1.04×
13Missouri~30K1.03×
14Oregon~20K1.03×
15California~200K1.02×
16Wisconsin~30K1.02×
17South Dakota~4K1.02×
18North Dakota~4K1.02×
19Arkansas~20K1.01×
20New Mexico~10K1.01×
21Indiana~30K1.00×
22Minnesota~30K1.00×
23Alabama~30K1.00×
24Nebraska~10K1.00×
25Michigan~50K0.99×
26Tennessee~40K0.97×
27New Hampshire~7K0.97×
28Kentucky~20K0.96×
29Maine~7K0.96×
30Florida~100K0.93×
31Illinois~60K0.93×
32North Carolina~50K0.93×
33Ohio~50K0.92×
34Hawaii~7K0.91×
35Massachusetts~30K0.90×
36Nevada~20K0.90×
37Connecticut~20K0.89×
38Virginia~40K0.88×
39South Carolina~30K0.88×
40Georgia~50K0.87×
41New Jersey~40K0.85×
42West Virginia~7K0.85×
43Louisiana~20K0.84×
44Rhode Island~5K0.84×
45Pennsylvania~50K0.83×
46Mississippi~10K0.82×
47New York~80K0.80×
48Maryland~30K0.79×
49Delaware~4K0.78×
50Washington, District of Columbia~4K0.76×
Fig. 06

Affinity by region

Affinity by region — The Proposal (film), United States
0.76×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Proposal (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Proposal (film) audience
#·InterestCategoryAffinity×
01Bride WarsMovies & TV66.18×
02Elisabeth MossMovies & TV63.54×
03Kim CattrallMovies & TV45.94×
04Jason SegelMovies & TV37.37×
0522 Jump StreetMovies & TV35.58×
06Love ActuallyMovies & TV34.56×
07My Big Fat Greek WeddingMovies & TV32.02×
08La La Land (film)Movies & TV31.57×
09Legally BlondeMovies & TV28.11×
10Austin Powers (film series)Movies & TV25.10×
11The Devil Wears Prada (film)Movies & TV23.69×
12Michael CeraMovies & TV23.10×
13Dumb and DumberMovies & TV22.05×
14Jason SudeikisMovies & TV21.56×
15Emma StoneMovies & TV19.11×
16Eugene LevyMovies & TV18.90×
17Taron EgertonMovies & TV18.69×
18Ghostbusters (franchise)Movies & TV17.75×
19Eyes Wide ShutMovies & TV17.30×
20Morgan FreemanMovies & TV11.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Proposal (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Proposal (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Career OrientationPOWER1.46×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Proposal (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Proposal (film) have in United States?

The Proposal (film) has an estimated audience of 2,069,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Proposal (film) viewers?

70.4% of The Proposal (film) fans are female, 29.6% are male, with an average age of 42.0 years.

03

Which brands do The Proposal (film) fans like most?

The Proposal (film) fans show strongest brand affinity for Elisabeth Moss (63.54×), La La Land (film) (31.57×), and Kim Cattrall (45.94×) over the country average.

04

Where do The Proposal (film) fans live in United States?

The Proposal (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Proposal (film) fans also like?

Beyond The Proposal (film) itself, the audience over-indexes on La La Land (film) (31.57×), Kim Cattrall (45.94×), Jason Segel (37.37×), and Love Actually (34.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Proposal (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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