The Help (film) Audience in United States

The Help (film) has an estimated audience of 1,749,636 people in United States. 46.3% are female, 53.7% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Elisabeth Moss, Autism Awareness, Danai Gurira, Diabetes mellitus awareness, Baby Alive.

The average The Help (film) fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elisabeth Moss, Autism Awareness, Danai Gurira, with strongest over-indexing on Elisabeth Moss (83.1× the country average). Demographically, the The Help (film) audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Help (film) fans

Demographic split for The Help (film) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age32.2
Estimated audience size1,749,636

Audience persona

The typical The Help (film) fan in United States is balanced, around 32.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Elisabeth Moss.

Top regions in United States

Top regions ranked by reach for The Help (film) in United States
RegionReachAffinity
California206,1901.07×
Texas194,6671.29×
Florida104,8040.88×
New York81,3020.83×
Georgia59,4851.1×
Illinois59,4511.02×
North Carolina58,4581.11×
Pennsylvania54,5590.93×
Ohio54,2641.01×
Michigan45,7671×
Virginia41,9130.98×
Tennessee41,0831.17×
Arizona38,1501.07×
New Jersey36,8840.83×
Indiana35,1981.1×
Washington34,4110.98×
Missouri30,8041.09×
Alabama30,0251.23×
South Carolina29,4431.12×
Massachusetts28,3770.82×
Maryland27,1750.9×
Colorado26,8200.97×
Kentucky26,1531.19×
Louisiana25,2991.12×
Wisconsin24,2540.92×
Oklahoma23,7931.22×
Minnesota21,6700.86×
Mississippi19,6511.36×
Oregon19,1320.95×
Utah18,7301.2×
Arkansas18,1681.26×
Nevada15,9730.94×
Kansas15,4591.12×
Connecticut14,9610.85×
Iowa14,6111.01×
New Mexico10,2511.17×
Idaho9,3951.07×
West Virginia8,6181.06×
Nebraska8,3150.95×
Hawaii6,7670.9×
New Hampshire5,3650.78×
Maine5,0430.8×
Rhode Island4,5150.81×
Montana4,5020.93×
Delaware4,1210.85×
Washington, District of Columbia3,7270.71×
Alaska3,7140.99×
South Dakota3,4670.86×
North Dakota3,2100.89×
Wyoming2,4940.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Help (film) audience
BrandAffinityCategory
Elisabeth Moss83.1×Movies & TV
Autism Awareness19.03×Health
Danai Gurira60.18×Movies & TV
Diabetes mellitus awareness12.48×Health
Baby Alive106.99×Kids & Family
Microblogging12.67×Technology & Electronics
Club América14.58×Sports
Singer-songwriter5.51×Music & Radio
The Devil Wears Prada (film)27.05×Movies & TV
Prison Break22.57×Movies & TV
Tessa Thompson17.83×Movies & TV
Income tax13.19×Business & Career
Saw (franchise)17.88×Movies & TV
Las Vegas4.61×Travel & Leisure
Kill Bill14.51×Movies & TV
El País17.21×News
Build-A-Bear Workshop13.93×Kids & Family
El Señor de los Cielos16.93×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Remember the Titans12.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Help (film) audience
TraitClusterScore
Price SensitivityPREMIUM1.3
ExtroversionTHRILL1.26
MindfulnessBALANCE1.24
SpiritualityBALANCE1.16
Quality AwarenessPREMIUM1.14
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for The Help (film)
CountryShare
United States25.9%
Germany13.4%
Italy6.8%

See The Help (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Help (film) have in United States?

The Help (film) has an estimated audience of 1,749,636 people in United States, concentrated in California and Texas.

What is the gender split and age of The Help (film) fans?

46.3% of The Help (film) fans are female, 53.7% are male, with an average age of 32.2 years.

Which brands do The Help (film) fans like most?

The Help (film) fans show strongest brand affinity for Elisabeth Moss (83.1×), Autism Awareness (19.03×), and Danai Gurira (60.18×) over the country average.

Where do The Help (film) fans live in United States?

The Help (film) fans in United States are most concentrated in California (reach 206,190), Texas (reach 194,667), and Florida (reach 104,804). These three regions account for the largest share of the active audience.

What other brands do The Help (film) fans also like?

Beyond The Help (film) itself, the audience over-indexes on Autism Awareness (19.03×), Danai Gurira (60.18×), Diabetes mellitus awareness (12.48×), and Baby Alive (106.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Help (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.