Rascasse Audience Intelligence

The Help (film) Audience in United States

A data profile of the people who buy, follow and care about The Help (film) in United States — modelled from more than twelve digital signal sources. The Help (film) has an estimated audience of 1,775,957 people in United States.

#988among Movie / TV Show / Series in United States#2489in Movies & TV

The average The Help (film) fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, The Devil Wears Prada (film), Danai Gurira, with strongest over-indexing on Elisabeth Moss (68.79× the country average).

Demographically, the The Help (film) audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Help (film) fan in United States is balanced, around 32.2 years old, with strong Spirituality tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Help (film) profile in United States.

Audience size
1.8M
in United States
Gender
46.3%♀
53.7% male
Age
32.2
average years
Country rank
#15621
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Help (film) viewers

46.3% are female, 53.7% are male, average age 32.2.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for The Help (film) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age32.2
Estimated audience size1,775,957
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the The Help (film) audience in United States
Age bracketShare%
16-1944%
20-2917%
30-3916%
40-4911%
50+13%
Fig. 04

Worldwide distribution

24.6%

of the worldwide The Help (film) audience comes from United States.

Worldwide audience distribution share by country for The Help (film)
CountryShare
United States24.6%
Germany12.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Help (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Help (film) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.47×
02Alabama~30K1.27×
03Arkansas~20K1.26×
04Oklahoma~20K1.25×
05Texas~200K1.22×
06New Mexico~10K1.22×
07Kentucky~30K1.20×
08Utah~20K1.18×
09Tennessee~40K1.16×
10Louisiana~30K1.15×
11South Carolina~30K1.11×
12Kansas~20K1.11×
13Idaho~10K1.11×
14West Virginia~9K1.10×
15Missouri~30K1.09×
16Georgia~60K1.08×
17North Carolina~60K1.07×
18Indiana~30K1.06×
19Arizona~40K1.05×
20Alaska~4K1.05×
21California~200K1.02×
22Iowa~10K1.00×
23Wyoming~3K1.00×
24Ohio~50K0.99×
25North Dakota~4K0.99×
26Michigan~40K0.98×
27Montana~5K0.98×
28Nebraska~8K0.97×
29Virginia~40K0.96×
30South Dakota~4K0.96×
31Illinois~60K0.95×
32Colorado~30K0.95×
33Washington~30K0.94×
34Oregon~20K0.92×
35Wisconsin~20K0.91×
36Hawaii~7K0.91×
37Delaware~4K0.91×
38Pennsylvania~50K0.90×
39Nevada~20K0.90×
40Maryland~30K0.88×
41Florida~100K0.86×
42Minnesota~20K0.84×
43Maine~5K0.83×
44Rhode Island~5K0.83×
45Connecticut~10K0.82×
46New Jersey~40K0.80×
47New Hampshire~6K0.80×
48New York~80K0.78×
49Massachusetts~30K0.78×
50Washington, District of Columbia~4K0.73×
Fig. 06

Affinity by region

Affinity by region — The Help (film), United States
0.73×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Help (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Help (film) audience
#·InterestCategoryAffinity×
01Elisabeth MossMovies & TV68.79×
02Baby AliveKids & Family59.18×
03Danai GuriraMovies & TV36.04×
04The Devil Wears Prada (film)Movies & TV24.61×
05Prison BreakMovies & TV16.27×
06Saw (franchise)Movies & TV16.15×
07Silver Linings PlaybookMovies & TV14.96×
08Remember the TitansMovies & TV14.29×
09Dora the ExplorerMovies & TV14.16×
10Build-A-Bear WorkshopKids & Family13.34×
11El Señor de los CielosMovies & TV12.37×
12El PaísNews12.21×
13Tessa ThompsonMovies & TV11.49×
14Club AméricaSports11.34×
15Emma StoneMovies & TV9.31×
16La La Land (film)Movies & TV8.64×
17Kristen BellMovies & TV6.31×
18Web serverTechnology & Electronics4.74×
19Las VegasTravel & Leisure4.21×
20WalgreensShopping2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Help (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Help (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.53×
Need for SecurityCONSERVATISM1.37×
Urban LifestyleOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Help (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Help (film) have in United States?

The Help (film) has an estimated audience of 1,775,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Help (film) viewers?

46.3% of The Help (film) fans are female, 53.7% are male, with an average age of 32.2 years.

03

Which brands do The Help (film) fans like most?

The Help (film) fans show strongest brand affinity for Elisabeth Moss (68.79×), The Devil Wears Prada (film) (24.61×), and Danai Gurira (36.04×) over the country average.

04

Where do The Help (film) fans live in United States?

The Help (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Help (film) fans also like?

Beyond The Help (film) itself, the audience over-indexes on The Devil Wears Prada (film) (24.61×), Danai Gurira (36.04×), Saw (franchise) (16.15×), and Baby Alive (59.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Help (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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