The Help (film) Audience in Germany
The Help (film) has an estimated audience of 905,116 people in Germany. 59.4% are female, 40.6% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zagreb, Kuopio, Kalidou Koulibaly, Grimma, Personalised Gifts.
The average The Help (film) fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zagreb, Kuopio, Kalidou Koulibaly, with strongest over-indexing on Zagreb (30× the country average). Demographically, the The Help (film) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Help (film) fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.0 |
| Estimated audience size | 905,116 |
Audience persona
The typical The Help (film) fan in Germany is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Zagreb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,836 | 1.1× |
| Bayern | 147,983 | 1.02× |
| Baden-Württemberg | 126,330 | 1.02× |
| Niedersachsen | 91,734 | 1.04× |
| Hessen | 75,831 | 1.1× |
| Rheinland-Pfalz | 50,958 | 1.12× |
| Berlin | 45,342 | 1.12× |
| Sachsen | 39,803 | 0.9× |
| Schleswig-Holstein | 31,898 | 0.98× |
| Brandenburg | 25,723 | 0.92× |
| Hamburg | 21,533 | 1.05× |
| Sachsen-Anhalt | 20,311 | 0.87× |
| Thüringen | 20,254 | 0.88× |
| Mecklenburg-Vorpommern | 14,762 | 0.85× |
| Saarland | 11,192 | 1.01× |
| Bremen | 7,898 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zagreb | 30× | Travel & Leisure |
| Kuopio | 72.82× | Travel & Leisure |
| Kalidou Koulibaly | 64.55× | Sports |
| Grimma | 20.51× | Travel & Leisure |
| Personalised Gifts | 2.91× | Home & Garden |
| Hooked on Phonics | 54.73× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 6.59× | Movies & TV |
| Snow White (Fables) | 2.4× | Literature |
| Gloria | 4.93× | Music & Radio |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Grup Yorum | 14.53× | Music & Radio |
| La rosa de Guadalupe | 15.15× | Movies & TV |
| Israel | 1.84× | Travel & Leisure |
| Gran Torino | 4.5× | Movies & TV |
| Crawley Town F.C. | 20× | Sports |
| Moroccan riad | 5.34× | Politics & Society |
| Hawes | 29.29× | Travel & Leisure |
| Jorge Salinas | 38.2× | Movies & TV |
| Goma | 7.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Indulgence | JOY | 1.12 |
| Tradition | CONSERVATISM | 1.11 |
| Community Orientation | OPEN | 1.09 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.9% |
| Germany | 13.4% |
| Italy | 6.8% |
See The Help (film) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does The Help (film) have in Germany?
The Help (film) has an estimated audience of 905,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Help (film) fans?
59.4% of The Help (film) fans are female, 40.6% are male, with an average age of 44.0 years.
Which brands do The Help (film) fans like most?
The Help (film) fans show strongest brand affinity for Zagreb (30×), Kuopio (72.82×), and Kalidou Koulibaly (64.55×) over the country average.
Where do The Help (film) fans live in Germany?
The Help (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,836), Bayern (reach 147,983), and Baden-Württemberg (reach 126,330). These three regions account for the largest share of the active audience.
What other brands do The Help (film) fans also like?
Beyond The Help (film) itself, the audience over-indexes on Kuopio (72.82×), Kalidou Koulibaly (64.55×), Grimma (20.51×), and Personalised Gifts (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Help (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.