The Help (film) Audience in Germany
A data profile of the people who buy, follow and care about The Help (film) in Germany — modelled from more than twelve digital signal sources. The Help (film) has an estimated audience of 925,726 people in Germany.
The average The Help (film) fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beetlejuice, Michael Cera, Basic Instinct, with strongest over-indexing on Beetlejuice (60.72× the country average).
Demographically, the The Help (film) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Help (film) fan in Germany is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Beetlejuice.
At a glance
The key figures that characterise the The Help (film) profile in Germany.
Search interest · 12-month trend
Demographics of The Help (film) viewers
59.4% are female, 40.6% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.0 |
| Estimated audience size | 925,726 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide The Help (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.6% |
| Germany | 12.8% |
| Italy | 6.3% |
Geography
Where the The Help (film) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~50K | 1.10× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 03 | Berlin | ~40K | 1.07× | |
| 04 | Hessen | ~70K | 1.05× | |
| 05 | Niedersachsen | ~90K | 1.04× | |
| 06 | Bremen | ~8K | 1.04× | |
| 07 | Hamburg | ~20K | 1.03× | |
| 08 | Saarland | ~10K | 1.03× | |
| 09 | Baden-Württemberg | ~100K | 1.00× | |
| 10 | Bayern | ~100K | 0.99× | |
| 11 | Schleswig-Holstein | ~30K | 0.99× | |
| 12 | Brandenburg | ~30K | 0.94× | |
| 13 | Sachsen-Anhalt | ~20K | 0.94× | |
| 14 | Thüringen | ~20K | 0.91× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.91× | |
| 16 | Sachsen | ~40K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the The Help (film) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noragami | Literature | 127.70× | ||
| 02 | Camp Rock | Movies & TV | 109.69× | ||
| 03 | Michael Cera | Movies & TV | 103.07× | ||
| 04 | Scott Pilgrim vs. the World | Movies & TV | 89.74× | ||
| 05 | The Last Ship (TV series) | Movies & TV | 87.48× | ||
| 06 | Midnight in Paris | Movies & TV | 87.06× | ||
| 07 | Bloodline (TV series) | Movies & TV | 84.21× | ||
| 08 | Basic Instinct | Movies & TV | 83.04× | ||
| 09 | Slumdog Millionaire | Movies & TV | 69.23× | ||
| 10 | Beetlejuice | Movies & TV | 60.72× | ||
| 11 | Eat Pray Love | Movies & TV | 55.06× | ||
| 12 | Big Time Rush | Movies & TV | 52.36× | ||
| 13 | American Beauty (1999 film) | Movies & TV | 47.83× | ||
| 14 | Knight Rider (1982 TV series) | Movies & TV | 45.14× | ||
| 15 | Night at the Museum | Movies & TV | 44.69× | ||
| 16 | The Man in the High Castle (TV series) | Movies & TV | 44.03× | ||
| 17 | Malcolm in the Middle | Movies & TV | 32.31× | ||
| 18 | One Tree Hill (TV series) | Movies & TV | 31.12× | ||
| 19 | Revenge (TV series) | Movies & TV | 30.40× | ||
| 20 | Scooby-Doo | Movies & TV | 20.00× |
Personality of the The Help (film) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.20× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Sports Activity | POWER | 0.74× | |
| Early Adopter Mentality | POWER | 0.77× |
Frequently asked questions
How many fans does The Help (film) have in Germany?
The Help (film) has an estimated audience of 925,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Help (film) viewers?
59.4% of The Help (film) fans are female, 40.6% are male, with an average age of 44.0 years.
Which brands do The Help (film) fans like most?
The Help (film) fans show strongest brand affinity for Beetlejuice (60.72×), Michael Cera (103.07×), and Basic Instinct (83.04×) over the country average.
Where do The Help (film) fans live in Germany?
The Help (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do The Help (film) fans also like?
Beyond The Help (film) itself, the audience over-indexes on Michael Cera (103.07×), Basic Instinct (83.04×), Midnight in Paris (87.06×), and Camp Rock (109.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- Harry Potter (25,475,962)
- Tagesschau (22,880,864)
- Sportschau (13,961,230)
- Batman (11,599,647)
- Barbie (10,854,981)
See The Help (film) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Help (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.