Rascasse Audience Intelligence

13 Going on 30 Audience in United States

A data profile of the people who buy, follow and care about 13 Going on 30 in United States — modelled from more than twelve digital signal sources. 13 Going on 30 has an estimated audience of 2,206,414 people in United States.

#763among Movie / TV Show / Series in United States#1987in Movies & TV

The average 13 Going on 30 fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, Legally Blonde, La La Land (film), with strongest over-indexing on Elisabeth Moss (97.57× the country average).

Demographically, the 13 Going on 30 audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 13 Going on 30 fan in United States is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 13 Going on 30 profile in United States.

Audience size
2.2M
in United States
Gender
73.2%♀
26.8% male
Age
43.8
average years
Country rank
#13165
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 13 Going on 30 viewers

73.2% are female, 26.8% are male, average age 43.8.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for 13 Going on 30 audience in United States
MetricValue
Female73.2%
Male26.8%
Average age43.8
Estimated audience size2,206,414
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the 13 Going on 30 audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

40.6%

of the worldwide 13 Going on 30 audience comes from United States.

Worldwide audience distribution share by country for 13 Going on 30
CountryShare
United States40.6%
United Kingdom6.9%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 13 Going on 30 audience in United States is strongest.

Fig. 05

Top regions by affinity

13 Going on 30 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.43×
02California~300K1.30×
03Arizona~50K1.24×
04Texas~200K1.23×
05Idaho~10K1.20×
06Oklahoma~30K1.16×
07New Mexico~10K1.14×
08Oregon~30K1.09×
09Colorado~30K1.08×
10Washington~40K1.07×
11Illinois~70K1.06×
12Nevada~20K1.06×
13Missouri~30K1.05×
14Kansas~20K1.05×
15Indiana~40K1.04×
16New Jersey~50K1.02×
17Arkansas~20K1.02×
18Ohio~60K1.00×
19Michigan~50K1.00×
20Tennessee~40K1.00×
21Iowa~20K1.00×
22Montana~6K1.00×
23Massachusetts~40K0.99×
24Kentucky~30K0.99×
25New York~100K0.98×
26Hawaii~9K0.98×
27Connecticut~20K0.97×
28West Virginia~9K0.97×
29Rhode Island~6K0.97×
30Pennsylvania~70K0.95×
31North Carolina~60K0.95×
32Minnesota~30K0.95×
33Nebraska~10K0.95×
34North Dakota~4K0.95×
35Wisconsin~30K0.94×
36New Hampshire~8K0.94×
37Alaska~4K0.94×
38Florida~100K0.93×
39Georgia~60K0.92×
40Virginia~50K0.92×
41South Dakota~4K0.91×
42Alabama~30K0.90×
43Maine~7K0.90×
44Louisiana~20K0.89×
45Maryland~30K0.88×
46Vermont~3K0.88×
47South Carolina~30K0.87×
48Mississippi~10K0.85×
49Delaware~5K0.85×
50Washington, District of Columbia~5K0.84×
Fig. 06

Affinity by region

Affinity by region — 13 Going on 30, United States
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 13 Going on 30 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 13 Going on 30 audience
#·InterestCategoryAffinity×
01Elisabeth MossMovies & TV97.57×
02Bride WarsMovies & TV63.95×
03EuroTripMovies & TV60.32×
04Legally BlondeMovies & TV53.19×
05Love ActuallyMovies & TV47.45×
06Jason SegelMovies & TV46.36×
07Midnight in ParisMovies & TV46.35×
08Hot FuzzMovies & TV44.32×
09Moonrise KingdomMovies & TV40.79×
10My Big Fat Greek WeddingMovies & TV39.96×
11Sixteen CandlesMovies & TV39.31×
12Clueless (film)Movies & TV37.82×
13Austin Powers (film series)Movies & TV34.16×
14The Devil Wears Prada (film)Movies & TV32.47×
15La La Land (film)Movies & TV31.35×
16Jason SudeikisMovies & TV23.69×
17Emma StoneMovies & TV19.47×
18Zooey DeschanelMovies & TV18.06×
19Anna FarisMovies & TV17.79×
20MonstersMovies & TV13.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 13 Going on 30 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 13 Going on 30 audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
Price SensitivityPREMIUM1.51×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 13 Going on 30 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
DIY MentalityTHRILL0.74×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 13 Going on 30 have in United States?

13 Going on 30 has an estimated audience of 2,206,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 13 Going on 30 viewers?

73.2% of 13 Going on 30 fans are female, 26.8% are male, with an average age of 43.8 years.

03

Which brands do 13 Going on 30 fans like most?

13 Going on 30 fans show strongest brand affinity for Elisabeth Moss (97.57×), Legally Blonde (53.19×), and La La Land (film) (31.35×) over the country average.

04

Where do 13 Going on 30 fans live in United States?

13 Going on 30 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 13 Going on 30 fans also like?

Beyond 13 Going on 30 itself, the audience over-indexes on Legally Blonde (53.19×), La La Land (film) (31.35×), Love Actually (47.45×), and Jason Segel (46.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 13 Going on 30 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 13 Going on 30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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