13 Going on 30 Audience in United States

13 Going on 30 has an estimated audience of 2,038,981 people in United States. 73.2% are female, 26.8% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Legally Blonde, La La Land (film), Elisabeth Moss, Clueless (film), Austin Powers (film series).

The average 13 Going on 30 fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Legally Blonde, La La Land (film), Elisabeth Moss, with strongest over-indexing on Legally Blonde (65.5× the country average). Demographically, the 13 Going on 30 audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of 13 Going on 30 fans

Demographic split for 13 Going on 30 audience in United States
MetricValue
Female73.2%
Male26.8%
Average age43.8
Estimated audience size2,038,981

Audience persona

The typical 13 Going on 30 fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Legally Blonde.

Top regions in United States

Top regions ranked by reach for 13 Going on 30 in United States
RegionReachAffinity
California307,3061.37×
Texas222,4691.27×
Florida132,3090.96×
New York117,9411.04×
Illinois75,2431.11×
Pennsylvania67,5640.98×
Ohio64,9851.03×
Georgia59,4440.95×
North Carolina58,1570.95×
Michigan55,0231.03×
Arizona51,5281.24×
New Jersey51,2940.99×
Virginia46,8480.94×
Washington45,2821.11×
Tennessee42,3811.04×
Massachusetts40,1251×
Indiana39,0911.05×
Colorado36,2001.13×
Missouri34,4411.05×
Maryland30,9950.88×
Wisconsin28,6760.93×
Minnesota28,5900.98×
South Carolina26,9100.88×
Oklahoma26,8251.18×
Utah26,3311.44×
Alabama26,0710.92×
Kentucky25,5441×
Oregon25,5111.09×
Louisiana22,6730.86×
Nevada20,8051.05×
Connecticut19,6200.96×
Kansas17,4431.09×
Arkansas16,8571×
Iowa16,5590.99×
Mississippi13,5500.81×
Idaho11,6641.14×
New Mexico11,4801.12×
Nebraska9,3590.92×
West Virginia8,6170.91×
Hawaii8,4570.96×
New Hampshire7,4910.93×
Maine6,3260.87×
Rhode Island6,1660.95×
Montana5,5210.98×
Washington, District of Columbia5,2610.86×
Delaware4,3090.77×
South Dakota3,9520.84×
Alaska3,8210.88×
North Dakota3,6150.86×
Vermont3,0770.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 13 Going on 30 audience
BrandAffinityCategory
Legally Blonde65.5×Movies & TV
La La Land (film)40.49×Movies & TV
Elisabeth Moss48.34×Movies & TV
Clueless (film)43.94×Movies & TV
Austin Powers (film series)48.93×Movies & TV
Emma Stone25.94×Movies & TV
Jason Segel42.27×Movies & TV
EuroTrip52.56×Movies & TV
Anna Faris28.59×Movies & TV
The Devil Wears Prada (film)37.94×Movies & TV
Love Actually31.92×Movies & TV
Bride Wars70.41×Movies & TV
My Big Fat Greek Wedding50.05×Movies & TV
Pitch Perfect24.27×Movies & TV
Zooey Deschanel19.63×Movies & TV
Dumb and Dumber20.19×Movies & TV
Ghostbusters (franchise)20.9×Movies & TV
Hot Fuzz40.12×Movies & TV
Jason Sudeikis22.39×Movies & TV
Sausage Party31.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 13 Going on 30 audience
TraitClusterScore
ExtroversionTHRILL1.58
MindfulnessBALANCE1.39
IndulgenceJOY1.32
Community OrientationOPEN1.29
SustainabilityBALANCE1.23
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for 13 Going on 30
CountryShare
United States40.5%
United Kingdom7.6%
India3.8%

See 13 Going on 30 audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 13 Going on 30 have in United States?

13 Going on 30 has an estimated audience of 2,038,981 people in United States, concentrated in California and Texas.

What is the gender split and age of 13 Going on 30 fans?

73.2% of 13 Going on 30 fans are female, 26.8% are male, with an average age of 43.8 years.

Which brands do 13 Going on 30 fans like most?

13 Going on 30 fans show strongest brand affinity for Legally Blonde (65.5×), La La Land (film) (40.49×), and Elisabeth Moss (48.34×) over the country average.

Where do 13 Going on 30 fans live in United States?

13 Going on 30 fans in United States are most concentrated in California (reach 307,306), Texas (reach 222,469), and Florida (reach 132,309). These three regions account for the largest share of the active audience.

What other brands do 13 Going on 30 fans also like?

Beyond 13 Going on 30 itself, the audience over-indexes on La La Land (film) (40.49×), Elisabeth Moss (48.34×), Clueless (film) (43.94×), and Austin Powers (film series) (48.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 13 Going on 30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.