Rascasse Audience Intelligence

The Blind Side (film) Audience in United States

A data profile of the people who buy, follow and care about The Blind Side (film) in United States — modelled from more than twelve digital signal sources. The Blind Side (film) has an estimated audience of 1,983,623 people in United States.

#886among Movie / TV Show / Series in United States#2242in Movies & TV

The average The Blind Side (film) fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, Brenda Song, Sandra Bullock, with strongest over-indexing on Elisabeth Moss (58.45× the country average).

Demographically, the The Blind Side (film) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Blind Side (film) fan in United States is more female, around 41.6 years old, with strong Travelling tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Blind Side (film) profile in United States.

Audience size
2M
in United States
Gender
67.5%♀
32.5% male
Age
41.6
average years
Country rank
#14326
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Blind Side (film) viewers

67.5% are female, 32.5% are male, average age 41.6.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for The Blind Side (film) audience in United States
MetricValue
Female67.5%
Male32.5%
Average age41.6
Estimated audience size1,983,623
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the The Blind Side (film) audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3919%
40-4925%
50+25%
Fig. 04

Worldwide distribution

31.1%

of the worldwide The Blind Side (film) audience comes from United States.

Worldwide audience distribution share by country for The Blind Side (film)
CountryShare
United States31.1%
United Kingdom4.7%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Blind Side (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Blind Side (film) fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.31×
02Oklahoma~30K1.27×
03Mississippi~20K1.27×
04Idaho~10K1.21×
05Kentucky~30K1.20×
06Utah~20K1.20×
07Tennessee~50K1.19×
08Alabama~30K1.18×
09Texas~200K1.17×
10West Virginia~10K1.16×
11Kansas~20K1.12×
12New Mexico~10K1.12×
13Indiana~40K1.11×
14Georgia~70K1.10×
15Missouri~30K1.10×
16Louisiana~30K1.09×
17Nebraska~10K1.09×
18North Dakota~4K1.05×
19Iowa~20K1.04×
20South Dakota~5K1.04×
21South Carolina~30K1.03×
22Wyoming~3K1.03×
23North Carolina~60K1.01×
24Ohio~60K1.00×
25Michigan~50K1.00×
26Montana~5K1.00×
27Arizona~40K0.97×
28California~200K0.96×
29Illinois~60K0.95×
30Pennsylvania~60K0.94×
31Colorado~30K0.94×
32Wisconsin~30K0.93×
33Alaska~4K0.93×
34Virginia~40K0.91×
35Oregon~20K0.91×
36Minnesota~20K0.90×
37Washington~30K0.89×
38Florida~100K0.88×
39Connecticut~20K0.88×
40New Hampshire~7K0.87×
41New Jersey~40K0.86×
42Nevada~20K0.85×
43Hawaii~7K0.85×
44Maine~6K0.85×
45Delaware~5K0.85×
46Massachusetts~30K0.84×
47Maryland~30K0.84×
48Rhode Island~5K0.83×
49New York~90K0.81×
50Washington, District of Columbia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — The Blind Side (film), United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Blind Side (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Blind Side (film) audience
#·InterestCategoryAffinity×
01Elisabeth MossMovies & TV58.45×
02Midnight in ParisMovies & TV45.64×
03Moonrise KingdomMovies & TV42.89×
04Brenda SongFashion & Accessoires34.76×
05Catch Me If You CanMovies & TV26.96×
06Good Will HuntingMovies & TV24.44×
07Remember the TitansMovies & TV23.70×
08The Devil Wears Prada (film)Movies & TV22.11×
09The Wolf of Wall Street (2013 film)Movies & TV20.75×
10Sandra BullockMovies & TV20.65×
11Sixteen CandlesMovies & TV20.06×
12Love ActuallyMovies & TV17.76×
13Sally FieldMovies & TV16.86×
14Little Miss SunshineMovies & TV15.95×
15La La Land (film)Movies & TV15.47×
16Avan JogiaMovies & TV14.01×
17The HolidayMovies & TV8.43×
18Emma StoneMovies & TV7.72×
19Robert RedfordMovies & TV6.02×
20NFLSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Blind Side (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Blind Side (film) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.69×
PatriotismCONSERVATISM1.34×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Blind Side (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Blind Side (film) have in United States?

The Blind Side (film) has an estimated audience of 1,983,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Blind Side (film) viewers?

67.5% of The Blind Side (film) fans are female, 32.5% are male, with an average age of 41.6 years.

03

Which brands do The Blind Side (film) fans like most?

The Blind Side (film) fans show strongest brand affinity for Elisabeth Moss (58.45×), Brenda Song (34.76×), and Sandra Bullock (20.65×) over the country average.

04

Where do The Blind Side (film) fans live in United States?

The Blind Side (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Blind Side (film) fans also like?

Beyond The Blind Side (film) itself, the audience over-indexes on Brenda Song (34.76×), Sandra Bullock (20.65×), The Devil Wears Prada (film) (22.11×), and Good Will Hunting (24.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Blind Side (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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