The Blind Side (film) Audience in United States

The Blind Side (film) has an estimated audience of 1,939,243 people in United States. 67.5% are female, 32.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Elisabeth Moss, La La Land (film), Good Will Hunting, Catch Me If You Can, The Wolf of Wall Street (2013 film).

The average The Blind Side (film) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elisabeth Moss, La La Land (film), Good Will Hunting, with strongest over-indexing on Elisabeth Moss (62.62× the country average). Demographically, the The Blind Side (film) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Blind Side (film) fans

Demographic split for The Blind Side (film) audience in United States
MetricValue
Female67.5%
Male32.5%
Average age41.6
Estimated audience size1,939,243

Audience persona

The typical The Blind Side (film) fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Elisabeth Moss.

Top regions in United States

Top regions ranked by reach for The Blind Side (film) in United States
RegionReachAffinity
California230,7481.08×
Texas210,1551.26×
Florida123,5230.94×
New York96,5170.89×
Georgia66,1211.11×
Illinois64,9261.01×
North Carolina62,2571.07×
Pennsylvania60,3300.92×
Ohio59,0410.99×
Michigan51,9291.02×
Tennessee46,4511.19×
Virginia45,1790.96×
New Jersey44,8430.91×
Indiana39,8141.12×
Arizona39,4551×
Washington36,2780.93×
Missouri34,5911.11×
Massachusetts34,0500.89×
Alabama30,5611.13×
South Carolina30,4831.04×
Colorado29,6090.97×
Maryland28,8210.86×
Kentucky28,2721.16×
Wisconsin26,9770.92×
Louisiana26,0861.04×
Oklahoma25,9271.2×
Minnesota24,9630.9×
Utah21,8661.26×
Oregon21,5380.97×
Arkansas20,5771.29×
Mississippi19,1851.2×
Connecticut17,6820.91×
Nevada16,9830.91×
Kansas16,8941.11×
Iowa16,2691.02×
Idaho11,5541.19×
New Mexico10,4541.07×
Nebraska10,3081.06×
West Virginia9,5891.06×
Hawaii7,2000.86×
New Hampshire6,4280.84×
Maine5,8280.84×
Montana5,0750.94×
Rhode Island4,8840.79×
Washington, District of Columbia4,3770.75×
South Dakota4,3310.97×
Delaware4,2650.8×
North Dakota3,6720.92×
Alaska3,4980.84×
Wyoming2,7910.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Blind Side (film) audience
BrandAffinityCategory
Elisabeth Moss62.62×Movies & TV
La La Land (film)44.02×Movies & TV
Good Will Hunting53.01×Movies & TV
Catch Me If You Can60.51×Movies & TV
The Wolf of Wall Street (2013 film)49.82×Movies & TV
Emma Stone22.65×Movies & TV
Brenda Song34.04×Fashion & Accessoires
Love Actually25.83×Movies & TV
Sally Field21.44×Movies & TV
Forrest Gump19.28×Movies & TV
Sandra Bullock15.4×Movies & TV
The Devil Wears Prada (film)26.45×Movies & TV
Diane Keaton8.06×Movies & TV
Kill Bill20.1×Movies & TV
Midnight in Paris44.32×Movies & TV
Moonrise Kingdom37.13×Movies & TV
Capital One4.52×Business & Career
The Holiday13.68×Movies & TV
Avan Jogia19.8×Movies & TV
Little Miss Sunshine24.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Blind Side (film) audience
TraitClusterScore
ExtroversionTHRILL1.32
TravellingTHRILL1.29
Social Media UsageJOY1.15
IndulgenceJOY1.11
Price SensitivityPREMIUM1.1
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for The Blind Side (film)
CountryShare
United States35.6%
India5.6%
United Kingdom5.1%

See The Blind Side (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Blind Side (film) have in United States?

The Blind Side (film) has an estimated audience of 1,939,243 people in United States, concentrated in California and Texas.

What is the gender split and age of The Blind Side (film) fans?

67.5% of The Blind Side (film) fans are female, 32.5% are male, with an average age of 41.6 years.

Which brands do The Blind Side (film) fans like most?

The Blind Side (film) fans show strongest brand affinity for Elisabeth Moss (62.62×), La La Land (film) (44.02×), and Good Will Hunting (53.01×) over the country average.

Where do The Blind Side (film) fans live in United States?

The Blind Side (film) fans in United States are most concentrated in California (reach 230,748), Texas (reach 210,155), and Florida (reach 123,523). These three regions account for the largest share of the active audience.

What other brands do The Blind Side (film) fans also like?

Beyond The Blind Side (film) itself, the audience over-indexes on La La Land (film) (44.02×), Good Will Hunting (53.01×), Catch Me If You Can (60.51×), and The Wolf of Wall Street (2013 film) (49.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Blind Side (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.