The Blind Side (film) Audience in United States

The Blind Side (film) logo

The Blind Side (film) has an estimated audience of 1,939,243 people in United States. 67.5% are female, 32.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Hardik Pandya, Sakai, Osaka, Jingoism, Google Photos, Wok.

The average The Blind Side (film) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hardik Pandya, Sakai, Osaka, Jingoism, with strongest over-indexing on Hardik Pandya (14.26× the country average). Demographically, the The Blind Side (film) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Blind Side (film) fans

Demographic split for The Blind Side (film) audience in United States
MetricValue
Female67.5%
Male32.5%
Average age41.6
Estimated audience size1,939,243

Audience persona

The typical The Blind Side (film) fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Hardik Pandya.

Top regions in United States

Top regions ranked by reach for The Blind Side (film) in United States
RegionReachAffinity
California230,7481.08×
Texas210,1551.26×
Florida123,5230.94×
New York96,5170.89×
Georgia66,1211.11×
Illinois64,9261.01×
North Carolina62,2571.07×
Pennsylvania60,3300.92×
Ohio59,0410.99×
Michigan51,9291.02×
Tennessee46,4511.19×
Virginia45,1790.96×
New Jersey44,8430.91×
Indiana39,8141.12×
Arizona39,4551×
Washington36,2780.93×
Missouri34,5911.11×
Massachusetts34,0500.89×
Alabama30,5611.13×
South Carolina30,4831.04×
Colorado29,6090.97×
Maryland28,8210.86×
Kentucky28,2721.16×
Wisconsin26,9770.92×
Louisiana26,0861.04×
Oklahoma25,9271.2×
Minnesota24,9630.9×
Utah21,8661.26×
Oregon21,5380.97×
Arkansas20,5771.29×
Mississippi19,1851.2×
Connecticut17,6820.91×
Nevada16,9830.91×
Kansas16,8941.11×
Iowa16,2691.02×
Idaho11,5541.19×
New Mexico10,4541.07×
Nebraska10,3081.06×
West Virginia9,5891.06×
Hawaii7,2000.86×
New Hampshire6,4280.84×
Maine5,8280.84×
Montana5,0750.94×
Rhode Island4,8840.79×
Washington, District of Columbia4,3770.75×
South Dakota4,3310.97×
Delaware4,2650.8×
North Dakota3,6720.92×
Alaska3,4980.84×
Wyoming2,7910.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Blind Side (film) audience
BrandAffinityCategory
Hardik Pandya14.26×Sports
Sakai, Osaka62.62×Travel & Leisure
Jingoism1.83×Politics & Society
Google Photos2.09×Technology & Electronics
Wok5.25×Food & Beverages
Goop4.28×Internet & Social Media
headspace7.29×Health
Grace Slick6.28×Music & Radio
Powell's Books9.6×Shopping
Grinch2.56×Movies & TV
Jeep Wagoneer3.45×Cars & Mobility
Lulu 黃路梓茵1.6×Movies & TV
Good to Great Jim Collins16.08×Literature
Nebraska Cornhuskers football1.95×Sports
Hibachi4.2×Food & Beverages
Saving1.56×Business & Career
Google Home3.41×Technology & Electronics
Fairy godmother3.91×Literature
Hemnet7.01×Home & Garden
Cryptic crossword8.06×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Blind Side (film) audience
TraitClusterScore
ExtroversionTHRILL1.32
TravellingTHRILL1.29
Social Media UsageJOY1.15
IndulgenceJOY1.11
Price SensitivityPREMIUM1.1
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for The Blind Side (film)
CountryShare
United States35.6%
India5.6%
United Kingdom5.1%

See The Blind Side (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Blind Side (film) have in United States?

The Blind Side (film) has an estimated audience of 1,939,243 people in United States, concentrated in California and Texas.

What is the gender split and age of The Blind Side (film) fans?

67.5% of The Blind Side (film) fans are female, 32.5% are male, with an average age of 41.6 years.

Which brands do The Blind Side (film) fans like most?

The Blind Side (film) fans show strongest brand affinity for Hardik Pandya (14.26×), Sakai, Osaka (62.62×), and Jingoism (1.83×) over the country average.

Where do The Blind Side (film) fans live in United States?

The Blind Side (film) fans in United States are most concentrated in California (reach 230,748), Texas (reach 210,155), and Florida (reach 123,523). These three regions account for the largest share of the active audience.

What other brands do The Blind Side (film) fans also like?

Beyond The Blind Side (film) itself, the audience over-indexes on Sakai, Osaka (62.62×), Jingoism (1.83×), Google Photos (2.09×), and Wok (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Blind Side (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.