Rascasse Audience Intelligence

Overboard (film) Audience in United States

A data profile of the people who buy, follow and care about Overboard (film) in United States — modelled from more than twelve digital signal sources. Overboard (film) has an estimated audience of 1,212,670 people in United States.

#1491among Movie / TV Show / Series in United States#3599in Movies & TV

The average Overboard (film) fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elisabeth Moss, The Devil Wears Prada (film), Emma Stone, with strongest over-indexing on Elisabeth Moss (184.79× the country average).

Demographically, the Overboard (film) audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Overboard (film) fan in United States is more female, around 48.1 years old, with strong Community Orientation tendencies and a notable affinity for Elisabeth Moss.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overboard (film) profile in United States.

Audience size
1.2M
in United States
Gender
57.0%♀
43.0% male
Age
48.1
average years
Country rank
#20732
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Overboard (film) viewers

57.0% are female, 43.0% are male, average age 48.1.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Overboard (film) audience in United States
MetricValue
Female57.0%
Male43.0%
Average age48.1
Estimated audience size1,212,670
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Overboard (film) audience in United States
Age bracketShare%
16-196%
20-299%
30-3917%
40-4926%
50+43%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Overboard (film) audience comes from United States.

Worldwide audience distribution share by country for Overboard (film)
CountryShare
United States35.7%
Brazil13.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overboard (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Overboard (film) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~9K1.51×
02New Mexico~9K1.39×
03Utah~20K1.37×
04Montana~5K1.32×
05Oregon~20K1.25×
06Oklahoma~20K1.24×
07Wyoming~2K1.24×
08Kansas~10K1.20×
09Pennsylvania~50K1.18×
10Nebraska~7K1.17×
11Iowa~10K1.16×
12Missouri~20K1.12×
13South Dakota~3K1.12×
14Arkansas~10K1.11×
15Alaska~3K1.10×
16Arizona~30K1.09×
17North Dakota~3K1.09×
18West Virginia~6K1.07×
19Washington~30K1.04×
20Colorado~20K1.03×
21Texas~100K1.02×
22Wisconsin~20K1.02×
23New Hampshire~5K1.01×
24Ohio~40K1.00×
25Kentucky~20K1.00×
26Maine~4K1.00×
27Nevada~10K0.99×
28Tennessee~20K0.98×
29Michigan~30K0.97×
30Indiana~20K0.97×
31California~100K0.94×
32Minnesota~20K0.94×
33Florida~80K0.91×
34Louisiana~10K0.91×
35Alabama~20K0.90×
36Mississippi~9K0.90×
37Illinois~40K0.88×
38South Carolina~20K0.88×
39North Carolina~30K0.86×
40Hawaii~4K0.83×
41Connecticut~10K0.82×
42Rhode Island~3K0.81×
43Delaware~3K0.81×
44Georgia~30K0.78×
45New Jersey~20K0.77×
46Massachusetts~20K0.76×
47Virginia~20K0.74×
48New York~50K0.72×
49Maryland~10K0.70×
50Washington, District of Columbia~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Overboard (film), United States
0.57×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overboard (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overboard (film) audience
#·InterestCategoryAffinity×
01Elisabeth MossMovies & TV184.79×
02The Devil Wears Prada (film)Movies & TV69.85×
03Punch-Drunk LoveMovies & TV31.29×
04Karla SouzaMovies & TV28.74×
05The Good WifeMovies & TV22.24×
06Silver Linings PlaybookMovies & TV20.25×
07Michael GambonMovies & TV20.00×
08Bonnie WrightMovies & TV20.00×
09Emma StoneMovies & TV14.53×
10Sam HeughanMovies & TV14.51×
11La La Land (film)Movies & TV13.62×
12Al Nassr FCSports12.11×
13Oscar IsaacMovies & TV10.20×
14Kristen BellMovies & TV9.03×
15Morena BaccarinMovies & TV7.40×
16Anna FarisMovies & TV7.35×
17Tom CruiseMovies & TV6.06×
18Anne HathawayMovies & TV5.90×
19Robert RedfordMovies & TV4.13×
20NostalgiaHome & Garden2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overboard (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overboard (film) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.56×
Career OrientationPOWER1.50×
TravellingTHRILL1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overboard (film) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Overboard (film) have in United States?

Overboard (film) has an estimated audience of 1,212,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Overboard (film) viewers?

57.0% of Overboard (film) fans are female, 43.0% are male, with an average age of 48.1 years.

03

Which brands do Overboard (film) fans like most?

Overboard (film) fans show strongest brand affinity for Elisabeth Moss (184.79×), The Devil Wears Prada (film) (69.85×), and Emma Stone (14.53×) over the country average.

04

Where do Overboard (film) fans live in United States?

Overboard (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Overboard (film) fans also like?

Beyond Overboard (film) itself, the audience over-indexes on The Devil Wears Prada (film) (69.85×), Emma Stone (14.53×), La La Land (film) (13.62×), and The Good Wife (22.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Overboard (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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