Overboard (film) Audience in United States

Overboard (film) logo

Overboard (film) has an estimated audience of 1,225,627 people in United States. 57.0% are female, 43.0% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Sakai, Osaka, Historic site, Jordan Fisher, Jingoism, Chromebook.

The average Overboard (film) fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sakai, Osaka, Historic site, Jordan Fisher, with strongest over-indexing on Sakai, Osaka (116.55× the country average). Demographically, the Overboard (film) audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Overboard (film) fans

Demographic split for Overboard (film) audience in United States
MetricValue
Female57.0%
Male43.0%
Average age48.1
Estimated audience size1,225,627

Audience persona

The typical Overboard (film) fan in United States is more female, around 48.1 years old, with strong Community Orientation tendencies and a notable affinity for Sakai, Osaka.

Top regions in United States

Top regions ranked by reach for Overboard (film) in United States
RegionReachAffinity
California134,5341×
Texas114,9721.09×
Florida79,0850.95×
New York49,6450.72×
Pennsylvania45,3391.1×
Ohio38,8561.03×
Illinois37,7260.92×
North Carolina33,3510.9×
Michigan31,8180.99×
Georgia30,7090.81×
Arizona28,1601.13×
Washington26,5481.08×
Tennessee24,9051.01×
New Jersey24,2490.78×
Missouri22,8341.16×
Indiana22,7251.01×
Virginia21,6880.73×
Colorado20,4911.06×
Wisconsin18,9021.03×
Massachusetts18,3290.76×
Oklahoma17,6681.3×
Oregon17,5991.25×
South Carolina16,7530.91×
Minnesota16,7330.95×
Kentucky15,4761.01×
Utah15,4231.41×
Alabama14,9070.87×
Maryland14,5190.69×
Louisiana14,2000.9×
Nevada11,9901.01×
Iowa11,9591.18×
Kansas11,8131.22×
Arkansas11,2721.12×
Connecticut10,0670.82×
Idaho9,2131.5×
New Mexico8,9131.45×
Mississippi8,8020.87×
Nebraska7,1861.17×
West Virginia6,0501.06×
New Hampshire4,8401×
Montana4,5501.34×
Maine4,3450.99×
Hawaii4,0840.78×
South Dakota3,0061.06×
Rhode Island2,7860.71×
Alaska2,7341.04×
North Dakota2,5601.02×
Delaware2,4320.72×
Wyoming2,1921.21×
Washington, District of Columbia1,7180.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overboard (film) audience
BrandAffinityCategory
Sakai, Osaka116.55×Travel & Leisure
Historic site6.07×Arts & Culture
Jordan Fisher11×Movies & TV
Jingoism2.52×Politics & Society
Chromebook6.57×Technology & Electronics
Grinch4.41×Movies & TV
Vocal harmony4.88×Music & Radio
Ettore Sottsass48.43×Arts & Culture
Whataburger1.62×Food & Beverages
Google Photos2.1×Technology & Electronics
headspace7.77×Health
Hooked on Phonics8.77×Kids & Family
Fairy godmother6.02×Literature
Goop4.28×Internet & Social Media
Natural rubber1.61×Cars & Mobility
Panama2.76×Travel & Leisure
Bank account1.78×Business & Career
La rosa de Guadalupe8.14×Movies & TV
Mathcore5.34×Music & Radio
Home staging3.41×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overboard (film) audience
TraitClusterScore
Community OrientationOPEN1.36
ExtroversionTHRILL1.28
DIY MentalityTHRILL1.25
Career OrientationPOWER1.23
IndulgenceJOY1.21
TravellingTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Overboard (film)
CountryShare
United States38.4%
Brazil13.9%
United Kingdom6.7%

See Overboard (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Overboard (film) have in United States?

Overboard (film) has an estimated audience of 1,225,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Overboard (film) fans?

57.0% of Overboard (film) fans are female, 43.0% are male, with an average age of 48.1 years.

Which brands do Overboard (film) fans like most?

Overboard (film) fans show strongest brand affinity for Sakai, Osaka (116.55×), Historic site (6.07×), and Jordan Fisher (11×) over the country average.

Where do Overboard (film) fans live in United States?

Overboard (film) fans in United States are most concentrated in California (reach 134,534), Texas (reach 114,972), and Florida (reach 79,085). These three regions account for the largest share of the active audience.

What other brands do Overboard (film) fans also like?

Beyond Overboard (film) itself, the audience over-indexes on Historic site (6.07×), Jordan Fisher (11×), Jingoism (2.52×), and Chromebook (6.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overboard (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.