Rascasse Audience Intelligence

What Lies Beneath Audience in United States

A data profile of the people who buy, follow and care about What Lies Beneath in United States — modelled from more than twelve digital signal sources. What Lies Beneath has an estimated audience of 724,133 people in United States.

#2453among Movie / TV Show / Series in United States#5440in Movies & TV

The average What Lies Beneath fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michelle Monaghan, Casey Affleck, Obsessed (2009 film), with strongest over-indexing on Michelle Monaghan (544.04× the country average).

Demographically, the What Lies Beneath audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical What Lies Beneath fan in United States is more female, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Michelle Monaghan.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What Lies Beneath profile in United States.

Audience size
724K
in United States
Gender
55.5%♀
44.5% male
Age
41.3
average years
Country rank
#29287
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What Lies Beneath viewers

55.5% are female, 44.5% are male, average age 41.3.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for What Lies Beneath audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.3
Estimated audience size724,133
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the What Lies Beneath audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3922%
40-4935%
50+16%
Fig. 04

Worldwide distribution

42.8%

of the worldwide What Lies Beneath audience comes from United States.

Worldwide audience distribution share by country for What Lies Beneath
CountryShare
United States42.8%
Germany11.9%
France10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What Lies Beneath audience in United States is strongest.

Fig. 05

Top regions by affinity

What Lies Beneath fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.74×
02Vermont~2K1.62×
03Idaho~5K1.30×
04Oregon~9K1.10×
05Kentucky~10K1.08×
06Tennessee~20K1.06×
07Arkansas~6K1.06×
08Maine~3K1.06×
09Missouri~10K1.05×
10Oklahoma~8K1.04×
11Ohio~20K1.02×
12Indiana~10K1.01×
13West Virginia~3K1.01×
14Montana~2K1.01×
15Iowa~6K1.00×
16New Hampshire~3K1.00×
17Texas~60K0.99×
18Michigan~20K0.99×
19Mississippi~6K0.99×
20Rhode Island~2K0.99×
21Alaska~2K0.99×
22Pennsylvania~20K0.98×
23Illinois~20K0.98×
24South Carolina~10K0.98×
25Wisconsin~10K0.98×
26Louisiana~9K0.98×
27California~80K0.97×
28North Carolina~20K0.97×
29Washington~10K0.97×
30Alabama~10K0.97×
31Connecticut~7K0.97×
32New Mexico~3K0.97×
33Kansas~5K0.96×
34Colorado~10K0.95×
35Minnesota~10K0.94×
36Nebraska~3K0.94×
37New York~40K0.93×
38Virginia~20K0.92×
39Arizona~10K0.92×
40Massachusetts~10K0.92×
41Nevada~6K0.92×
42South Dakota~2K0.92×
43Georgia~20K0.91×
44North Dakota~1K0.91×
45Delaware~2K0.89×
46Maryland~10K0.88×
47New Jersey~20K0.86×
48Florida~40K0.83×
49Washington, District of Columbia~2K0.83×
50Hawaii~3K0.82×
Fig. 06

Affinity by region

Affinity by region — What Lies Beneath, United States
0.82×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What Lies Beneath audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What Lies Beneath audience
#·InterestCategoryAffinity×
01Michelle MonaghanMovies & TV544.04×
02Casey AffleckMovies & TV257.84×
03Sam ClaflinMovies & TV161.36×
04TrollhunterMovies & TV106.91×
05CloverfieldMovies & TV80.48×
06Obsessed (2009 film)Movies & TV72.78×
07Lie to MeMovies & TV63.12×
08Candy Crush Soda SagaGames53.31×
09A Million Ways to Die in the WestMovies & TV40.30×
10The Place Beyond the PinesMovies & TV31.02×
11Basic InstinctMovies & TV29.32×
12Crimson PeakMovies & TV28.76×
13Revenge (TV series)Movies & TV28.66×
14BeetlejuiceMovies & TV26.22×
15Black Mirror (TV series)Movies & TV17.63×
16Christina RicciMovies & TV15.46×
17Stitch!Movies & TV12.02×
18Twin PeaksMovies & TV9.33×
19Anne HathawayMovies & TV7.11×
20Diane KeatonMovies & TV5.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What Lies Beneath audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What Lies Beneath audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.47×
Need for SecurityCONSERVATISM1.47×
Family OrientationCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What Lies Beneath audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What Lies Beneath have in United States?

What Lies Beneath has an estimated audience of 724,133 people in United States, concentrated in California and Texas.

02

What is the gender split and age of What Lies Beneath viewers?

55.5% of What Lies Beneath fans are female, 44.5% are male, with an average age of 41.3 years.

03

Which brands do What Lies Beneath fans like most?

What Lies Beneath fans show strongest brand affinity for Michelle Monaghan (544.04×), Casey Affleck (257.84×), and Obsessed (2009 film) (72.78×) over the country average.

04

Where do What Lies Beneath fans live in United States?

What Lies Beneath fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do What Lies Beneath fans also like?

Beyond What Lies Beneath itself, the audience over-indexes on Casey Affleck (257.84×), Obsessed (2009 film) (72.78×), Sam Claflin (161.36×), and Beetlejuice (26.22×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for What Lies Beneath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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