What Lies Beneath Audience in United States

What Lies Beneath logo

What Lies Beneath has an estimated audience of 715,127 people in United States. 55.5% are female, 44.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Jarabacoa, Clonakilty, Morphine (band), The Nice Guys, Google Photos.

The average What Lies Beneath fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jarabacoa, Clonakilty, Morphine (band), with strongest over-indexing on Jarabacoa (195.05× the country average). Demographically, the What Lies Beneath audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of What Lies Beneath fans

Demographic split for What Lies Beneath audience in United States
MetricValue
Female55.5%
Male44.5%
Average age41.3
Estimated audience size715,127

Audience persona

The typical What Lies Beneath fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Jarabacoa.

Top regions in United States

Top regions ranked by reach for What Lies Beneath in United States
RegionReachAffinity
California76,8690.98×
Texas64,8631.06×
Florida40,9330.85×
New York36,9040.92×
Pennsylvania24,3631.01×
Ohio24,3161.1×
Illinois23,4490.98×
North Carolina22,2781.04×
Georgia20,6460.94×
Michigan18,8521.01×
Virginia16,0180.92×
New Jersey15,2100.84×
Tennessee15,0601.05×
Washington14,1560.99×
Arizona13,8910.95×
Indiana13,5521.04×
Massachusetts12,6570.9×
Missouri12,4571.08×
Utah12,4211.94×
South Carolina11,2141.04×
Colorado11,0600.98×
Wisconsin10,7961×
Maryland10,6320.86×
Kentucky10,1461.13×
Minnesota9,6860.95×
Alabama9,4800.95×
Louisiana9,0560.98×
Oregon8,7821.07×
Oklahoma8,4491.06×
Connecticut6,5840.92×
Nevada6,5380.95×
Arkansas6,3281.07×
Iowa5,9031×
Mississippi5,6160.95×
Kansas5,3470.95×
Idaho5,0551.41×
New Mexico3,3740.94×
Nebraska3,2970.92×
West Virginia3,1430.94×
New Hampshire2,6980.96×
Maine2,6971.05×
Hawaii2,2760.74×
Rhode Island2,2090.97×
Vermont2,0911.67×
Montana1,9600.99×
Washington, District of Columbia1,6240.76×
Delaware1,5400.78×
Alaska1,3720.9×
South Dakota1,3380.81×
North Dakota1,1500.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What Lies Beneath audience
BrandAffinityCategory
Jarabacoa195.05×Travel & Leisure
Clonakilty114.86×Travel & Leisure
Morphine (band)15.72×Music & Radio
The Nice Guys15.48×Movies & TV
Google Photos4.5×Technology & Electronics
Horeca20.6×Travel & Leisure
Dog breed1.52×Pets & Animals
Pallet racking17.46×Home & Garden
Personalised Gifts4.92×Home & Garden
Throne of Glass8.2×Literature
Jeremy Riddle36.66×Music & Radio
Elsword16.24×Games
Non-celiac gluten sensitivity11.17×Health
Hocus Pocus4.32×Movies & TV
Whataburger1.53×Food & Beverages
Sussex County, New Jersey8.36×Travel & Leisure
Hemnet11.11×Home & Garden
Nationality1.76×Politics & Society
Gloria6.68×Music & Radio
Jingoism1.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What Lies Beneath audience
TraitClusterScore
ExtroversionTHRILL1.65
SpiritualityBALANCE1.47
IndulgenceJOY1.33
TraditionCONSERVATISM1.24
Community OrientationOPEN1.18
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for What Lies Beneath
CountryShare
United States46.9%
Germany9.5%
France8.3%

See What Lies Beneath audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does What Lies Beneath have in United States?

What Lies Beneath has an estimated audience of 715,127 people in United States, concentrated in California and Texas.

What is the gender split and age of What Lies Beneath fans?

55.5% of What Lies Beneath fans are female, 44.5% are male, with an average age of 41.3 years.

Which brands do What Lies Beneath fans like most?

What Lies Beneath fans show strongest brand affinity for Jarabacoa (195.05×), Clonakilty (114.86×), and Morphine (band) (15.72×) over the country average.

Where do What Lies Beneath fans live in United States?

What Lies Beneath fans in United States are most concentrated in California (reach 76,869), Texas (reach 64,863), and Florida (reach 40,933). These three regions account for the largest share of the active audience.

What other brands do What Lies Beneath fans also like?

Beyond What Lies Beneath itself, the audience over-indexes on Clonakilty (114.86×), Morphine (band) (15.72×), The Nice Guys (15.48×), and Google Photos (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What Lies Beneath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.