Young professional Audience in United States

Young professional has an estimated audience of 821,861 people in United States. 55.0% are female, 45.0% are male, average age 31.8. Top regions: California, Texas, New York. Top brand affinities: Livemusic, Financial Times, Max Verstappen, Counter-terrorism awareness, Enterprise Rent-A-Car.

The average Young professional fan in United States is 31.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Livemusic, Financial Times, Max Verstappen, with strongest over-indexing on Livemusic (17.44× the country average). Demographically, the Young professional audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Young professional fans

Demographic split for Young professional audience in United States
MetricValue
Female55.0%
Male45.0%
Average age31.8
Estimated audience size821,861

Audience persona

The typical Young professional fan in United States is balanced, around 31.8 years old, with strong Design Affinity tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Young professional in United States
RegionReachAffinity
California66,3990.73×
Texas51,4230.73×
New York46,7271.02×
Florida42,1680.76×
Pennsylvania24,0850.87×
Georgia23,2530.92×
Ohio22,4500.89×
North Carolina22,0910.89×
Illinois21,9900.8×
Virginia20,0571×
Massachusetts18,4781.14×
Michigan17,4320.81×
New Jersey15,4390.74×
Wisconsin14,8941.2×
Colorado12,8210.99×
Minnesota12,5131.06×
Tennessee12,2790.74×
Indiana12,1210.81×
Washington11,8970.72×
Alabama11,8371.03×
Missouri11,5040.87×
Maryland11,2000.79×
South Carolina9,9520.8×
Iowa8,9731.33×
Arizona8,1350.48×
Louisiana7,9130.75×
Oregon7,8750.84×
Kentucky7,0660.69×
Hawaii6,7121.9×
Oklahoma6,3510.7×
Kansas6,0590.94×
Washington, District of Columbia5,8042.35×
Connecticut5,2850.64×
Nebraska5,0811.23×
Arkansas4,8000.71×
Mississippi4,1320.61×
Utah4,1200.56×
North Dakota3,9492.34×
Nevada3,1490.4×
West Virginia3,1490.82×
Alaska3,1421.79×
Idaho2,9080.71×
Montana2,7391.2×
New Mexico2,7380.66×
Rhode Island2,7141.04×
South Dakota2,7041.42×
Vermont2,6691.85×
New Hampshire2,5940.8×
Wyoming2,5472.09×
Maine2,5040.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Young professional audience
BrandAffinityCategory
Livemusic17.44×Music & Radio
Financial Times29.97×News
Max Verstappen15.42×Sports
Counter-terrorism awareness32.34×Politics & Society
Enterprise Rent-A-Car5.12×Cars & Mobility
International education14.36×Business & Career
Property finder4.79×Home & Garden
Designer clothing5.28×Fashion & Accessoires
Sunday Brunch8.31×Kids & Family
Volkswagen Up44.64×Cars & Mobility
Superman1.82×Movies & TV
First-time buyer3.93×Shopping
Real property3.59×Home & Garden
Makeup Tutorials4.39×Beauty & Wellness
Art exhibition4.48×Arts & Culture
Danish design9.21×Home & Garden
Lace wig3.44×Beauty & Wellness
Sneaker collecting3.7×Fashion & Accessoires
Museum of Modern Art6.64×Arts & Culture
Long hair3.76×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Young professional audience
TraitClusterScore
Design AffinityPREMIUM4.02
LGBTQ+ IdentityOPEN3.65
Community OrientationOPEN2.81
Pet OwnershipJOY2.48
Luxury OrientationPREMIUM2.21
TravellingTHRILL1.85

Worldwide distribution

Worldwide audience distribution share by country for Young professional
CountryShare
United States38.1%
United Kingdom10.6%
Germany7.4%

See Young professional audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Young professional have in United States?

Young professional has an estimated audience of 821,861 people in United States, concentrated in California and Texas.

What is the gender split and age of Young professional fans?

55.0% of Young professional fans are female, 45.0% are male, with an average age of 31.8 years.

Which brands do Young professional fans like most?

Young professional fans show strongest brand affinity for Livemusic (17.44×), Financial Times (29.97×), and Max Verstappen (15.42×) over the country average.

Where do Young professional fans live in United States?

Young professional fans in United States are most concentrated in California (reach 66,399), Texas (reach 51,423), and New York (reach 46,727). These three regions account for the largest share of the active audience.

What other brands do Young professional fans also like?

Beyond Young professional itself, the audience over-indexes on Financial Times (29.97×), Max Verstappen (15.42×), Counter-terrorism awareness (32.34×), and Enterprise Rent-A-Car (5.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Young professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.