Rascasse Audience Intelligence

Young professional Audience in United States

A data profile of the people who buy, follow and care about Young professional in United States — modelled from more than twelve digital signal sources. Young professional has an estimated audience of 821,861 people in United States.

#9427among Topic in United States#1713in Business & Career

The average Young professional fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Livemusic, Counter-terrorism awareness, with strongest over-indexing on International education (24.4× the country average).

Demographically, the Young professional audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Young professional fan in United States is balanced, around 31.8 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Young professional profile in United States.

Audience size
822K
in United States
Gender
55.0%♀
45.0% male
Age
31.8
average years
Country rank
#27000
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Young professional fans

55.0% are female, 45.0% are male, average age 31.8.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Young professional audience in United States
MetricValue
Female55.0%
Male45.0%
Average age31.8
Estimated audience size821,861
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Young professional audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Young professional audience comes from United States.

Worldwide audience distribution share by country for Young professional
CountryShare
United States38.1%
United Kingdom10.6%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Young professional audience in United States is strongest.

Fig. 05

Top regions by affinity

Young professional fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.62×
02Hawaii~5K1.41×
03North Dakota~2K1.30×
04Vermont~2K1.21×
05Alaska~2K1.19×
06Nebraska~5K1.11×
07South Dakota~2K1.10×
08Wisconsin~10K1.07×
09Massachusetts~20K1.06×
10Iowa~7K1.06×
11Rhode Island~3K1.04×
12Montana~2K1.04×
13Alabama~10K1.03×
14Delaware~2K1.02×
15Minnesota~10K1.00×
16West Virginia~4K0.99×
17New York~40K0.98×
18New Hampshire~3K0.98×
19Maine~3K0.98×
20Virginia~20K0.96×
21Kansas~6K0.96×
22Idaho~4K0.96×
23Colorado~10K0.94×
24New Mexico~4K0.94×
25Arkansas~6K0.93×
26Mississippi~6K0.93×
27Georgia~20K0.92×
28Missouri~10K0.92×
29Louisiana~10K0.91×
30South Carolina~10K0.90×
31Oregon~9K0.90×
32Oklahoma~8K0.90×
33Connecticut~7K0.90×
34Ohio~20K0.89×
35Kentucky~9K0.89×
36North Carolina~20K0.88×
37Indiana~10K0.88×
38Maryland~10K0.88×
39Utah~7K0.88×
40Pennsylvania~20K0.87×
41Tennessee~10K0.87×
42Nevada~7K0.87×
43Michigan~20K0.86×
44Florida~50K0.83×
45Illinois~20K0.83×
46Washington~10K0.83×
47New Jersey~20K0.82×
48Arizona~10K0.79×
49Texas~50K0.76×
50California~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Young professional, United States
0.72×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Young professional audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Young professional audience
#·InterestCategoryAffinity×
01Counter-terrorism awarenessPolitics & Society37.66×
02Cultural tourismTravel & Leisure30.91×
03Drone racingSports26.21×
04International educationBusiness & Career24.40×
05Infiniti Q50Cars & Mobility11.98×
06Eva GreenMovies & TV10.00×
07Sunday BrunchKids & Family9.52×
08Michelle RodriguezMovies & TV7.80×
09LivemusicMusic & Radio7.45×
10Metropolitan Museum of ArtArts & Culture6.15×
11Museum of Modern ArtArts & Culture5.79×
12Property finderHome & Garden4.56×
13PhilanthropyArts & Culture3.76×
14InnovationBusiness & Career3.07×
15Enterprise Rent-A-CarCars & Mobility2.76×
16Real propertyHome & Garden2.62×
17Digital photographyBusiness & Career2.42×
18The UPS StoreShopping2.10×
19Android (operating system)Technology & Electronics1.85×
20PinterestInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Young professional audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Young professional audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.32×
Pet OwnershipJOY2.66×
Design AffinityPREMIUM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Young professional audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Quality AwarenessPREMIUM0.91×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Young professional have in United States?

Young professional has an estimated audience of 821,861 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Young professional fans?

55.0% of Young professional fans are female, 45.0% are male, with an average age of 31.8 years.

03

Which brands do Young professional fans like most?

Young professional fans show strongest brand affinity for International education (24.4×), Livemusic (7.45×), and Counter-terrorism awareness (37.66×) over the country average.

04

Where do Young professional fans live in United States?

Young professional fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Young professional fans also like?

Beyond Young professional itself, the audience over-indexes on Livemusic (7.45×), Counter-terrorism awareness (37.66×), Sunday Brunch (9.52×), and Cultural tourism (30.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Young professional audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Young professional. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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