Fairy (brand) Audience in United States

Fairy (brand) logo

Fairy (brand) has an estimated audience of 692,941 people in United States. 67.6% are female, 32.4% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Halsey, Oregon, Hobe Sound, Florida, Jesse Plemons, Nebraska Cornhuskers football, JDSU.

The average Fairy (brand) fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halsey, Oregon, Hobe Sound, Florida, Jesse Plemons, with strongest over-indexing on Halsey, Oregon (20× the country average). Demographically, the Fairy (brand) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Fairy (brand) fans

Demographic split for Fairy (brand) audience in United States
MetricValue
Female67.6%
Male32.4%
Average age35.7
Estimated audience size692,941

Audience persona

The typical Fairy (brand) fan in United States is more female, around 35.7 years old, with strong Tradition tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Fairy (brand) in United States
RegionReachAffinity
California88,4061.16×
Texas68,0181.14×
Florida47,6011.01×
New York38,9831.01×
Pennsylvania33,5751.44×
North Carolina21,9501.05×
Illinois21,8580.95×
Georgia21,4561.01×
Ohio21,0110.98×
Michigan19,2521.06×
Washington17,8231.28×
Virginia16,8611×
New Jersey16,4990.94×
Arizona15,7681.11×
Tennessee13,4230.97×
Massachusetts12,6860.93×
Indiana12,4860.99×
Colorado11,3681.04×
Missouri10,9530.98×
Maryland10,9080.92×
South Carolina10,1360.97×
Wisconsin9,6150.92×
Oregon9,5941.21×
Alabama9,3370.96×
Minnesota9,1820.92×
Kentucky8,9421.03×
Louisiana8,8540.99×
Oklahoma8,3551.09×
Utah8,0561.3×
Connecticut6,8200.98×
Nevada6,5170.97×
Arkansas6,1041.07×
Mississippi5,5280.97×
Kansas5,3410.98×
Iowa5,1290.9×
Idaho3,9671.14×
New Mexico3,7551.08×
West Virginia3,3431.04×
Nebraska3,1590.91×
Hawaii2,8200.95×
Maine2,7311.1×
New Hampshire2,5670.94×
Montana2,0041.04×
Rhode Island1,9400.88×
Delaware1,7390.91×
Washington, District of Columbia1,3970.67×
South Dakota1,2710.79×
Alaska1,2050.81×
Vermont1,1980.98×
North Dakota1,1110.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fairy (brand) audience
BrandAffinityCategory
Halsey, Oregon20×Travel & Leisure
Hobe Sound, Florida41.94×Travel & Leisure
Jesse Plemons2.77×Movies & TV
Nebraska Cornhuskers football2.78×Sports
JDSU2.29×Business & Career
Goop3.79×Internet & Social Media
Jingoism1.52×Politics & Society
3D printing1.6×Technology & Electronics
Hang Seng Index8.3×Business & Career
Fairy godmother4.49×Literature
Pai gow13.05×Games
Home staging2.92×Home & Garden
Kappa Sigma7.94×Business & Career
Nipsey Hussle3.17×Music & Radio
Surf kayaking7.98×Sports
Historic site2.2×Arts & Culture
iFood delivery18.58×Food & Beverages
Arnold Palmer2.96×Sports
Grace Slick4.11×Music & Radio
Endless Space11.14×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fairy (brand) audience
TraitClusterScore
TraditionCONSERVATISM1.82
PatriotismCONSERVATISM1.65
Urban LifestyleOPEN1.53
Risk AppetiteTHRILL1.44
Quality AwarenessPREMIUM1.38
TravellingTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Fairy (brand)
CountryShare
United States25.4%
United Kingdom12.8%
Japan8.1%

See Fairy (brand) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fairy (brand) have in United States?

Fairy (brand) has an estimated audience of 692,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Fairy (brand) fans?

67.6% of Fairy (brand) fans are female, 32.4% are male, with an average age of 35.7 years.

Which brands do Fairy (brand) fans like most?

Fairy (brand) fans show strongest brand affinity for Halsey, Oregon (20×), Hobe Sound, Florida (41.94×), and Jesse Plemons (2.77×) over the country average.

Where do Fairy (brand) fans live in United States?

Fairy (brand) fans in United States are most concentrated in California (reach 88,406), Texas (reach 68,018), and Florida (reach 47,601). These three regions account for the largest share of the active audience.

What other brands do Fairy (brand) fans also like?

Beyond Fairy (brand) itself, the audience over-indexes on Hobe Sound, Florida (41.94×), Jesse Plemons (2.77×), Nebraska Cornhuskers football (2.78×), and JDSU (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairy (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.