Rascasse Audience Intelligence

Fairy (brand) Target Market in United States

A data profile of the people who buy, follow and care about Fairy (brand) in United States — modelled from more than twelve digital signal sources. Fairy (brand) has an estimated audience of 662,984 people in United States.

#3177among Brand in United States#1324in Home & Garden

The average Fairy (brand) fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CustomInk, Roc Nation, Meg Ryan, with strongest over-indexing on CustomInk (229.54× the country average).

Demographically, the Fairy (brand) audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fairy (brand) fan in United States is more female, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for CustomInk.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairy (brand) profile in United States.

Audience size
663K
in United States
Gender
67.6%♀
32.4% male
Age
35.7
average years
Country rank
#30881
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fairy (brand)

67.6% are female, 32.4% are male, average age 35.7.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Fairy (brand) audience in United States
MetricValue
Female67.6%
Male32.4%
Average age35.7
Estimated audience size662,984
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Fairy (brand) audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Fairy (brand) audience comes from United States.

Worldwide audience distribution share by country for Fairy (brand)
CountryShare
United States24.6%
United Kingdom12.9%
Japan8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairy (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Fairy (brand) customers by region in United States
#RegionReachAffinity×
01Pennsylvania~30K1.37×
02Utah~8K1.28×
03Washington~20K1.23×
04Oregon~9K1.19×
05Idaho~4K1.19×
06New Mexico~4K1.12×
07Maine~3K1.12×
08California~80K1.10×
09Montana~2K1.10×
10Texas~70K1.09×
11West Virginia~3K1.08×
12Arizona~20K1.07×
13Arkansas~6K1.07×
14Oklahoma~8K1.06×
15Kentucky~9K1.04×
16Vermont~1K1.04×
17Michigan~20K1.03×
18Colorado~10K1.03×
19Louisiana~9K1.03×
20North Carolina~20K1.01×
21Mississippi~6K1.00×
22Kansas~5K0.99×
23Georgia~20K0.98×
24Missouri~10K0.98×
25Alabama~10K0.98×
26Nevada~7K0.98×
27Florida~50K0.97×
28Ohio~20K0.97×
29Indiana~10K0.97×
30Hawaii~3K0.97×
31New Hampshire~3K0.97×
32Virginia~20K0.96×
33South Carolina~10K0.96×
34Connecticut~7K0.96×
35Tennessee~10K0.95×
36Nebraska~3K0.95×
37Delaware~2K0.95×
38New York~40K0.93×
39Massachusetts~10K0.92×
40Wisconsin~10K0.92×
41Illinois~20K0.91×
42Minnesota~9K0.91×
43Rhode Island~2K0.91×
44Maryland~10K0.90×
45Iowa~5K0.90×
46New Jersey~20K0.89×
47South Dakota~1K0.89×
48Alaska~1K0.88×
49North Dakota~1K0.86×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Fairy (brand), United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairy (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairy (brand) audience
#·InterestCategoryAffinity×
01CustomInkShopping229.54×
02Roc NationMusic & Radio87.60×
03Counter-terrorism awarenessPolitics & Society42.25×
04Meg RyanMovies & TV41.35×
05Sharon OsbourneMovies & TV20.00×
06John MalkovichMovies & TV20.00×
07Chiwetel EjioforMovies & TV20.00×
08Stacy KeiblerMovies & TV20.00×
09Zach LaVineSports20.00×
10From Dusk till DawnMovies & TV20.00×
11Dennis QuaidMovies & TV19.46×
12Tim DuncanSports18.82×
13Zoe SaldanaMovies & TV13.33×
14London EyeTravel & Leisure13.21×
15Zara LarssonMusic & Radio12.73×
16Vera WangFashion & Accessoires10.38×
17Alexander SkarsgårdMovies & TV9.15×
18Graphic novelLiterature8.61×
19Ethan HawkeMovies & TV8.44×
20Diaper bagKids & Family4.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairy (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fairy (brand) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
TraditionCONSERVATISM1.69×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fairy (brand) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.87×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fairy (brand)'s target market in United States?

Fairy (brand)'s target market in United States covers an estimated 662,984 people, concentrated in California and Texas.

02

What is the gender split and age of Fairy (brand) customers?

67.6% of the Fairy (brand) audience are female, 32.4% are male, with an average age of 35.7 years.

03

Which brands do Fairy (brand) fans like most?

Fairy (brand) fans show strongest brand affinity for CustomInk (229.54×), Roc Nation (87.6×), and Meg Ryan (41.35×) over the country average.

04

Where do Fairy (brand) fans live in United States?

Fairy (brand) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fairy (brand) fans also like?

Beyond Fairy (brand) itself, the audience over-indexes on Roc Nation (87.6×), Meg Ryan (41.35×), Sharon Osbourne (20×), and Counter-terrorism awareness (42.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fairy (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fairy (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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