Rascasse Audience Intelligence

H1Z1 Audience in United States

A data profile of the people who buy, follow and care about H1Z1 in United States — modelled from more than twelve digital signal sources. H1Z1 has an estimated audience of 271,797 people in United States.

#4among Survival game in United States#824among Video / Board Game in United States#1206in Games

The average H1Z1 fan in United States is 27.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Counter-terrorism awareness, Mobile game, Hair Cuttery, with strongest over-indexing on Counter-terrorism awareness (88.16× the country average).

Demographically, the H1Z1 audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical H1Z1 fan in United States is balanced, around 27.9 years old, with strong Patriotism tendencies and a notable affinity for Counter-terrorism awareness.

Category: Games · Type: Video / Board Game · Subtype: Survival game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the H1Z1 profile in United States.

Audience size
272K
in United States
Gender
47.0%♀
53.0% male
Age
27.9
average years
Country rank
#50828
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of H1Z1 fans

47.0% are female, 53.0% are male, average age 27.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for H1Z1 audience in United States
MetricValue
Female47.0%
Male53.0%
Average age27.9
Estimated audience size271,797
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the H1Z1 audience in United States
Age bracketShare%
16-1957%
20-2916%
30-3912%
40-4910%
50+4%
Fig. 04

Worldwide distribution

31.2%

of the worldwide H1Z1 audience comes from United States.

Worldwide audience distribution share by country for H1Z1
CountryShare
United States31.2%
Japan16.9%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the H1Z1 audience in United States is strongest.

Fig. 05

Top regions by affinity

H1Z1 fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~6K1.17×
02Washington~6K1.15×
03Kentucky~4K1.15×
04California~30K1.14×
05Oklahoma~3K1.14×
06Arizona~6K1.13×
07Missouri~5K1.13×
08West Virginia~1K1.13×
09Oregon~3K1.09×
10Arkansas~2K1.09×
11Texas~30K1.08×
12Ohio~9K1.08×
13Michigan~8K1.06×
14Alaska<1K1.06×
15Nevada~3K1.05×
16Iowa~2K1.04×
17Rhode Island<1K1.04×
18Wisconsin~4K1.02×
19Florida~20K1.01×
20Alabama~4K1.01×
21Virginia~7K1.00×
22Tennessee~5K1.00×
23Maine<1K1.00×
24North Dakota<1K1.00×
25Pennsylvania~9K0.99×
26Illinois~9K0.99×
27Kansas~2K0.99×
28Nebraska~1K0.99×
29South Dakota<1K0.99×
30North Carolina~8K0.98×
31Louisiana~3K0.98×
32Hawaii~1K0.98×
33South Carolina~4K0.97×
34New Hampshire~1K0.97×
35Delaware<1K0.97×
36Georgia~8K0.96×
37Connecticut~3K0.96×
38New Mexico~1K0.96×
39Montana<1K0.96×
40New Jersey~7K0.95×
41Vermont<1K0.95×
42Minnesota~4K0.94×
43Utah~2K0.94×
44Idaho~1K0.94×
45Maryland~4K0.93×
46Mississippi~2K0.93×
47New York~10K0.91×
48Massachusetts~5K0.89×
49Colorado~4K0.89×
50Washington, District of Columbia<1K0.84×
Fig. 06

Affinity by region

Affinity by region — H1Z1, United States
0.84×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H1Z1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H1Z1 audience
#·InterestCategoryAffinity×
01Counter-terrorism awarenessPolitics & Society88.16×
02Hair CutteryBeauty & Wellness41.45×
03Kate UptonFashion & Accessoires28.24×
04Alison BrieMovies & TV20.00×
05Josh DuhamelFashion & Accessoires20.00×
06Rose LeslieMovies & TV20.00×
07Action role-playing gameGames14.80×
08Seth GreenMovies & TV14.76×
09Massively multiplayer online gamesGames13.55×
10Claire'sFashion & Accessoires13.05×
11Jennifer GarnerMovies & TV12.56×
12Mobile gameGames11.72×
13Sport ClipsBeauty & Wellness11.34×
14Action-adventure gameGames10.00×
15Real-time strategyGames9.37×
16Adventure gameGames6.00×
17GameStopGames4.28×
18Game consolesTechnology & Electronics4.02×
19Online gamesGames3.51×
20Burger KingFood & Beverages3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H1Z1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by H1Z1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Family OrientationCONSERVATISM1.74×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by H1Z1 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
CreativityOPEN0.55×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does H1Z1 have in United States?

H1Z1 has an estimated audience of 271,797 people in United States, concentrated in California and Texas.

02

What is the gender split and age of H1Z1 fans?

47.0% of H1Z1 fans are female, 53.0% are male, with an average age of 27.9 years.

03

Which brands do H1Z1 fans like most?

H1Z1 fans show strongest brand affinity for Counter-terrorism awareness (88.16×), Mobile game (11.72×), and Hair Cuttery (41.45×) over the country average.

04

Where do H1Z1 fans live in United States?

H1Z1 fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do H1Z1 fans also like?

Beyond H1Z1 itself, the audience over-indexes on Mobile game (11.72×), Hair Cuttery (41.45×), Action role-playing game (14.8×), and Massively multiplayer online games (13.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Survival game audiences in United States

See H1Z1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for H1Z1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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