Soma Audience in United States

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Soma has an estimated audience of 486,014 people in United States. 79.4% are female, 20.6% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Regional styles of Mexican music, Historic site, Home construction, Progressive rock, Kona Grill.

The average Soma fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Regional styles of Mexican music, Historic site, Home construction, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Soma audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Survival game

Demographics of Soma fans

Demographic split for Soma audience in United States
MetricValue
Female79.4%
Male20.6%
Average age42.2
Estimated audience size486,014

Audience persona

The typical Soma fan in United States is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Soma in United States
RegionReachAffinity
Texas54,0501.29×
California47,6090.89×
Florida41,6401.27×
Georgia21,5061.44×
North Carolina20,8651.43×
Illinois19,3451.19×
New York18,2490.67×
Pennsylvania17,9951.1×
Ohio17,2591.15×
Tennessee14,9531.53×
Michigan13,6941.08×
Virginia13,4921.14×
Arizona12,6381.27×
New Jersey12,5261.01×
South Carolina11,8451.62×
Indiana11,7021.32×
Washington9,6770.99×
Alabama9,1541.35×
Maryland9,0581.08×
Louisiana8,8021.4×
Massachusetts8,4340.88×
Minnesota8,4231.21×
Missouri8,2481.05×
Colorado7,9081.03×
Wisconsin7,4291.02×
Kentucky7,0371.15×
Oklahoma6,6921.24×
Kansas5,3901.41×
Arkansas5,0301.26×
Oregon4,7810.86×
Connecticut4,6900.96×
Iowa4,1631.04×
Mississippi4,0271.01×
Nevada3,9840.85×
Nebraska2,6301.08×
Idaho2,4401×
Utah1,9490.45×
New Mexico1,9400.8×
West Virginia1,6370.72×
Rhode Island1,6111.04×
Maine1,2810.74×
South Dakota1,2221.09×
New Hampshire1,1050.58×
Washington, District of Columbia8650.59×
Montana8400.62×
Hawaii8350.4×
North Dakota6360.64×
Alaska6270.6×
Delaware5860.44×
Vermont4370.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soma audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Historic site9.03×Arts & Culture
Home construction2.83×Home & Garden
Progressive rock3.92×Music & Radio
Kona Grill13.85×Food & Beverages
Elsword20×Games
Nuts (film)6.81×Movies & TV
Product design2.29×Business & Career
Minnesota1.88×Travel & Leisure
UK garage5.47×Music & Radio
Springfield, Illinois10.95×Travel & Leisure
Fairy godmother7.42×Literature
Bank account2.44×Business & Career
Nationality2.05×Politics & Society
Electrolyte4.38×Health
Jeep Wagoneer5.32×Cars & Mobility
Vocal harmony4.2×Music & Radio
Emigrate (band)8.04×Music & Radio
Dana Carvey7.73×Movies & TV
Governor of Michigan6.34×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soma audience
TraitClusterScore
Design AffinityPREMIUM1.39
Luxury OrientationPREMIUM1.33
Pet OwnershipJOY1.3
Risk AppetiteTHRILL1.3
Quality AwarenessPREMIUM1.27
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Soma
CountryShare
Japan24.9%
United States16.0%
Brazil6.4%

See Soma audiences in other countries

More Survival game audiences in United States

Frequently asked questions

How many fans does Soma have in United States?

Soma has an estimated audience of 486,014 people in United States, concentrated in Texas and California.

What is the gender split and age of Soma fans?

79.4% of Soma fans are female, 20.6% are male, with an average age of 42.2 years.

Which brands do Soma fans like most?

Soma fans show strongest brand affinity for Regional styles of Mexican music (20×), Historic site (9.03×), and Home construction (2.83×) over the country average.

Where do Soma fans live in United States?

Soma fans in United States are most concentrated in Texas (reach 54,050), California (reach 47,609), and Florida (reach 41,640). These three regions account for the largest share of the active audience.

What other brands do Soma fans also like?

Beyond Soma itself, the audience over-indexes on Historic site (9.03×), Home construction (2.83×), Progressive rock (3.92×), and Kona Grill (13.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.