Soma Audience in United States

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Soma has an estimated audience of 486,014 people in United States. 79.4% are female, 20.6% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Arabic coffee, Google News, Indeed.com, Google Maps, Capital One.

The average Soma fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Arabic coffee, Google News, Indeed.com, with strongest over-indexing on Arabic coffee (49.15× the country average). Demographically, the Soma audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Survival game

Demographics of Soma fans

Demographic split for Soma audience in United States
MetricValue
Female79.4%
Male20.6%
Average age42.2
Estimated audience size486,014

Audience persona

The typical Soma fan in United States is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Arabic coffee.

Top regions in United States

Top regions ranked by reach for Soma in United States
RegionReachAffinity
Texas54,0501.29×
California47,6090.89×
Florida41,6401.27×
Georgia21,5061.44×
North Carolina20,8651.43×
Illinois19,3451.19×
New York18,2490.67×
Pennsylvania17,9951.1×
Ohio17,2591.15×
Tennessee14,9531.53×
Michigan13,6941.08×
Virginia13,4921.14×
Arizona12,6381.27×
New Jersey12,5261.01×
South Carolina11,8451.62×
Indiana11,7021.32×
Washington9,6770.99×
Alabama9,1541.35×
Maryland9,0581.08×
Louisiana8,8021.4×
Massachusetts8,4340.88×
Minnesota8,4231.21×
Missouri8,2481.05×
Colorado7,9081.03×
Wisconsin7,4291.02×
Kentucky7,0371.15×
Oklahoma6,6921.24×
Kansas5,3901.41×
Arkansas5,0301.26×
Oregon4,7810.86×
Connecticut4,6900.96×
Iowa4,1631.04×
Mississippi4,0271.01×
Nevada3,9840.85×
Nebraska2,6301.08×
Idaho2,4401×
Utah1,9490.45×
New Mexico1,9400.8×
West Virginia1,6370.72×
Rhode Island1,6111.04×
Maine1,2810.74×
South Dakota1,2221.09×
New Hampshire1,1050.58×
Washington, District of Columbia8650.59×
Montana8400.62×
Hawaii8350.4×
North Dakota6360.64×
Alaska6270.6×
Delaware5860.44×
Vermont4370.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soma audience
BrandAffinityCategory
Arabic coffee49.15×Food & Beverages
Google News13.76×News
Indeed.com8.05×Business & Career
Google Maps6.65×Internet & Social Media
Capital One5.67×Business & Career
Autism Awareness10.83×Health
Diabetes mellitus awareness7.24×Health
God in Islam32.77×Politics & Society
Algeria28.99×Travel & Leisure
Tunisia31.6×Travel & Leisure
Enterprise Rent-A-Car6.21×Cars & Mobility
Kia Sportage20×Cars & Mobility
Cairo22.33×Travel & Leisure
ICloud8.57×Technology & Electronics
Arab cuisine23.13×Food & Beverages
Apple Store6.98×Shopping
Jollibee9.13×Food & Beverages
Singer-songwriter3.4×Music & Radio
CarGurus4.84×Cars & Mobility
Microblogging7.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soma audience
TraitClusterScore
Design AffinityPREMIUM1.39
Luxury OrientationPREMIUM1.33
Pet OwnershipJOY1.3
Risk AppetiteTHRILL1.3
Quality AwarenessPREMIUM1.27
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Soma
CountryShare
Japan24.9%
United States16.0%
Brazil6.4%

See Soma audiences in other countries

More Survival game audiences in United States

Frequently asked questions

How many fans does Soma have in United States?

Soma has an estimated audience of 486,014 people in United States, concentrated in Texas and California.

What is the gender split and age of Soma fans?

79.4% of Soma fans are female, 20.6% are male, with an average age of 42.2 years.

Which brands do Soma fans like most?

Soma fans show strongest brand affinity for Arabic coffee (49.15×), Google News (13.76×), and Indeed.com (8.05×) over the country average.

Where do Soma fans live in United States?

Soma fans in United States are most concentrated in Texas (reach 54,050), California (reach 47,609), and Florida (reach 41,640). These three regions account for the largest share of the active audience.

What other brands do Soma fans also like?

Beyond Soma itself, the audience over-indexes on Google News (13.76×), Indeed.com (8.05×), Google Maps (6.65×), and Capital One (5.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.