Grout Audience in United States

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Grout has an estimated audience of 987,194 people in United States. 64.7% are female, 35.3% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Hofstra University, Eagan, Minnesota, Jesse Plemons, Nipsey Hussle.

The average Grout fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Hofstra University, Eagan, Minnesota, with strongest over-indexing on Lulu 黃路梓茵 (15.87× the country average). Demographically, the Grout audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Grout fans

Demographic split for Grout audience in United States
MetricValue
Female64.7%
Male35.3%
Average age44.4
Estimated audience size987,194

Audience persona

The typical Grout fan in United States is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Grout in United States
RegionReachAffinity
California149,1881.37×
Texas107,5601.27×
Florida88,3731.32×
New York70,9191.29×
Illinois36,2821.1×
Georgia35,6431.17×
Pennsylvania33,9781.02×
North Carolina30,4061.02×
New Jersey29,8941.19×
Ohio28,6310.94×
Virginia26,6041.11×
Michigan25,7611×
Washington24,4721.24×
Arizona22,0521.09×
Massachusetts21,6951.12×
Tennessee19,3400.98×
Maryland18,1131.07×
Indiana17,1230.95×
Colorado16,3951.05×
Missouri15,0860.95×
South Carolina13,9540.94×
Alabama13,3330.97×
Louisiana12,8911.01×
Wisconsin12,7030.86×
Minnesota12,5510.89×
Oregon12,4351.1×
Oklahoma11,7841.07×
Kentucky11,1970.9×
Connecticut10,3341.04×
Nevada9,7301.02×
Utah8,9421.01×
Arkansas8,3101.02×
Kansas8,0241.03×
Iowa7,7870.96×
Mississippi7,2230.89×
Hawaii5,2411.24×
New Mexico5,0441.02×
Idaho4,7540.96×
Nebraska4,3790.88×
West Virginia3,8610.84×
New Hampshire3,2340.83×
Washington, District of Columbia3,1781.07×
Rhode Island2,9700.95×
Maine2,8140.8×
Montana2,2390.82×
Delaware2,1860.8×
Alaska1,7550.83×
South Dakota1,7310.76×
Vermont1,4770.85×
North Dakota1,3630.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grout audience
BrandAffinityCategory
Lulu 黃路梓茵15.87×Movies & TV
Hofstra University16.09×Business & Career
Eagan, Minnesota11.68×Shopping
Jesse Plemons2.26×Movies & TV
Nipsey Hussle3.73×Music & Radio
Nebraska Cornhuskers football2.12×Sports
Monogram1.98×Home & Garden
Urban horticulture1.78×Home & Garden
Home staging2.51×Home & Garden
Nurse education1.52×Kids & Family
Cam Ward1.76×Sports
Jorge Salinas7.06×Movies & TV
Vanuatu8.78×Travel & Leisure
edureka15.57×Business & Career
Jaws2.2×Movies & TV
Plainfield, New Jersey4.49×Travel & Leisure
Queens College, City University of New York2.79×Business & Career
Women's empowerment1.61×Politics & Society
MK1.53×Music & Radio
Cleveland Clinic1.92×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grout audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
DIY MentalityTHRILL1.37
Design AffinityPREMIUM1.33
IndulgenceJOY1.29
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Grout
CountryShare
United States30.1%
Australia11.6%
Brazil9.1%

See Grout audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Grout have in United States?

Grout has an estimated audience of 987,194 people in United States, concentrated in California and Texas.

What is the gender split and age of Grout fans?

64.7% of Grout fans are female, 35.3% are male, with an average age of 44.4 years.

Which brands do Grout fans like most?

Grout fans show strongest brand affinity for Lulu 黃路梓茵 (15.87×), Hofstra University (16.09×), and Eagan, Minnesota (11.68×) over the country average.

Where do Grout fans live in United States?

Grout fans in United States are most concentrated in California (reach 149,188), Texas (reach 107,560), and Florida (reach 88,373). These three regions account for the largest share of the active audience.

What other brands do Grout fans also like?

Beyond Grout itself, the audience over-indexes on Hofstra University (16.09×), Eagan, Minnesota (11.68×), Jesse Plemons (2.26×), and Nipsey Hussle (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.