Rascasse Audience Intelligence

Grout Audience in United States

A data profile of the people who buy, follow and care about Grout in United States — modelled from more than twelve digital signal sources. Grout has an estimated audience of 987,194 people in United States.

#8709among Topic in United States#1113in Home & Garden

The average Grout fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carpet cleaning, Masonry, Studio Ghibli, with strongest over-indexing on Carpet cleaning (7.17× the country average).

Demographically, the Grout audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grout fan in United States is more female, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Carpet cleaning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grout profile in United States.

Audience size
987K
in United States
Gender
64.7%♀
35.3% male
Age
44.4
average years
Country rank
#23878
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grout fans

64.7% are female, 35.3% are male, average age 44.4.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Grout audience in United States
MetricValue
Female64.7%
Male35.3%
Average age44.4
Estimated audience size987,194
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Grout audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4923%
50+34%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Grout audience comes from United States.

Worldwide audience distribution share by country for Grout
CountryShare
United States30.1%
Australia11.5%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grout audience in United States is strongest.

Fig. 05

Top regions by affinity

Grout fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.29×
02Florida~80K1.24×
03Hawaii~5K1.23×
04Texas~100K1.21×
05New York~70K1.20×
06Washington~20K1.16×
07New Jersey~30K1.13×
08New Mexico~6K1.11×
09Georgia~30K1.10×
10Virginia~30K1.07×
11Oklahoma~10K1.07×
12Oregon~10K1.06×
13Illinois~30K1.05×
14Arizona~20K1.05×
15Massachusetts~20K1.05×
16Maryland~20K1.05×
17Utah~9K1.05×
18Connecticut~10K1.04×
19Louisiana~10K1.03×
20Kansas~8K1.03×
21Washington, District of Columbia~3K1.03×
22Colorado~20K1.02×
23Arkansas~8K1.02×
24Nevada~10K1.01×
25North Carolina~30K1.00×
26Iowa~8K1.00×
27Idaho~5K1.00×
28Pennsylvania~30K0.97×
29Alabama~10K0.97×
30Rhode Island~3K0.97×
31Michigan~20K0.96×
32Tennessee~20K0.96×
33South Carolina~10K0.96×
34Montana~3K0.95×
35Indiana~20K0.94×
36Mississippi~8K0.94×
37Nebraska~5K0.94×
38Alaska~2K0.94×
39Vermont~2K0.94×
40Missouri~10K0.93×
41Kentucky~10K0.92×
42Ohio~30K0.91×
43West Virginia~4K0.91×
44New Hampshire~4K0.91×
45Maine~3K0.89×
46Minnesota~10K0.88×
47Wisconsin~10K0.87×
48Delaware~2K0.87×
49South Dakota~2K0.87×
50North Dakota~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Grout, United States
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grout audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grout audience
#·InterestCategoryAffinity×
01W9 (TV channel)Movies & TV20.00×
02LibreOfficeTechnology & Electronics20.00×
03Le Pain QuotidienFood & Beverages11.49×
04Studio GhibliLiterature10.47×
05The LoftMovies & TV8.33×
06MasonryHome & Garden7.60×
07Carpet cleaningHome & Garden7.17×
08Obsessed (2009 film)Movies & TV4.38×
09PorcelainHome & Garden3.63×
10CountertopHome & Garden3.36×
11The Breakfast ClubMovies & TV2.97×
12Diaper bagKids & Family2.77×
13CarpetHome & Garden2.60×
14Ace HardwareHome & Garden2.36×
15Planet FitnessSports2.13×
16Hobby LobbyHome & Garden1.87×
17RenovationHome & Garden1.69×
18IKEAHome & Garden1.68×
19MSNNews1.61×
20Home AppliancesHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grout audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grout audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
DIY MentalityTHRILL1.49×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grout audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
MindfulnessBALANCE0.83×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grout have in United States?

Grout has an estimated audience of 987,194 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grout fans?

64.7% of Grout fans are female, 35.3% are male, with an average age of 44.4 years.

03

Which brands do Grout fans like most?

Grout fans show strongest brand affinity for Carpet cleaning (7.17×), Masonry (7.6×), and Studio Ghibli (10.47×) over the country average.

04

Where do Grout fans live in United States?

Grout fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Grout fans also like?

Beyond Grout itself, the audience over-indexes on Masonry (7.6×), Studio Ghibli (10.47×), Obsessed (2009 film) (4.38×), and Countertop (3.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Grout audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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