A data profile of the people who buy, follow and care about Carpet cleaning in United Kingdom — modelled from more than twelve digital signal sources. Carpet cleaning has an estimated audience of 2,959,436 people in United Kingdom.
The average Carpet cleaning fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Carpet, Housekeeping, Cleaning, with strongest over-indexing on Carpet (2.23× the country average).
Demographically, the Carpet cleaning audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Carpet cleaning fan in United Kingdom is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Carpet.
The key figures that characterise the Carpet cleaning profile in United Kingdom.
66.3% are female, 33.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 42.9 |
| Estimated audience size | 2,959,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Carpet cleaning audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 8.0% |
| Japan | 4.0% |
Where the Carpet cleaning audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.53× | |
| 02 | West Midlands | ~200K | 1.43× | |
| 03 | North East | ~100K | 1.29× | |
| 04 | Wales | ~200K | 1.16× | |
| 05 | England | ~2M | 1.09× | |
| 06 | Scotland | ~300K | 0.97× | |
| 07 | East Midlands | ~200K | 0.90× | |
| 08 | South East | ~300K | 0.84× | |
| 09 | Northern Ireland | ~70K | 0.79× | |
| 10 | South West | ~200K | 0.78× | |
| 11 | East of England | ~200K | 0.76× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Carpet cleaning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial cleaning | Business & Career | 3.10× | ||
| 02 | Cleaning | Home & Garden | 2.86× | ||
| 03 | Upholstery | Home & Garden | 2.72× | ||
| 04 | Environmental remediation | Politics & Society | 2.68× | ||
| 05 | Cleaner | Business & Career | 2.65× | ||
| 06 | Housekeeping | Travel & Leisure | 2.64× | ||
| 07 | Cleanliness | Home & Garden | 2.52× | ||
| 08 | Spring cleaning | Home & Garden | 2.50× | ||
| 09 | Carpet | Home & Garden | 2.23× | ||
| 10 | Flooring | Home & Garden | 1.93× | ||
| 11 | Floor | Home & Garden | 1.82× | ||
| 12 | Katie Price | Fashion & Accessoires | 1.81× | ||
| 13 | Mecca Bingo | Games | 1.67× | ||
| 14 | Chair | Home & Garden | 1.63× | ||
| 15 | Home Bargains | Shopping | 1.56× | ||
| 16 | Couch | Home & Garden | 1.56× | ||
| 17 | Matalan | Shopping | 1.55× | ||
| 18 | River Island | Fashion & Accessoires | 1.53× | ||
| 19 | Toddler | Kids & Family | 1.52× | ||
| 20 | Mattress | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Need for Security | CONSERVATISM | 1.21× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Risk Appetite | THRILL | 0.76× | |
| Career Orientation | POWER | 0.77× |
Carpet cleaning has an estimated audience of 2,959,436 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
66.3% of Carpet cleaning fans are female, 33.7% are male, with an average age of 42.9 years.
Carpet cleaning fans show strongest brand affinity for Carpet (2.23×), Housekeeping (2.64×), and Cleaning (2.86×) over the country average.
Carpet cleaning fans in United Kingdom are most concentrated in England (reach ~2M), Yorkshire and the Humber (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Carpet cleaning itself, the audience over-indexes on Housekeeping (2.64×), Cleaning (2.86×), Home Bargains (1.56×), and Matalan (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Carpet cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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