Fitted carpet Audience in United States
Fitted carpet has an estimated audience of 440,950 people in United States. 70.4% are female, 29.6% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Carpet cleaning, Kia Sportage, Real property, Honda HR-V, Dollar General.
The average Fitted carpet fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Carpet cleaning, Kia Sportage, Real property, with strongest over-indexing on Carpet cleaning (16.76× the country average). Demographically, the Fitted carpet audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fitted carpet fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 44.2 |
| Estimated audience size | 440,950 |
Audience persona
The typical Fitted carpet fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Carpet cleaning.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 9,530 | 0.2× |
| New York | 8,772 | 0.36× |
| Texas | 7,531 | 0.2× |
| Mississippi | 6,526 | 1.8× |
| Louisiana | 5,803 | 1.02× |
| Arkansas | 5,798 | 1.6× |
| Oklahoma | 5,670 | 1.16× |
| Kentucky | 5,580 | 1.01× |
| Alabama | 5,402 | 0.88× |
| West Virginia | 5,388 | 2.62× |
| Tennessee | 5,146 | 0.58× |
| South Carolina | 5,109 | 0.77× |
| Indiana | 4,978 | 0.62× |
| Missouri | 4,821 | 0.68× |
| Florida | 4,784 | 0.16× |
| Hawaii | 4,753 | 2.51× |
| Iowa | 4,725 | 1.3× |
| North Carolina | 4,629 | 0.35× |
| Ohio | 4,610 | 0.34× |
| Georgia | 4,591 | 0.34× |
| Michigan | 4,589 | 0.4× |
| Wisconsin | 4,565 | 0.69× |
| Virginia | 4,553 | 0.42× |
| Illinois | 4,447 | 0.3× |
| Arizona | 4,396 | 0.49× |
| Pennsylvania | 4,377 | 0.29× |
| Nebraska | 4,347 | 1.97× |
| Connecticut | 4,341 | 0.98× |
| Nevada | 4,310 | 1.01× |
| Rhode Island | 4,287 | 3.05× |
| Maine | 4,284 | 2.71× |
| Oregon | 4,255 | 0.84× |
| Utah | 4,230 | 1.07× |
| Maryland | 4,182 | 0.55× |
| New Jersey | 4,171 | 0.37× |
| Minnesota | 4,078 | 0.65× |
| Massachusetts | 4,037 | 0.46× |
| Washington | 3,940 | 0.45× |
| Colorado | 3,929 | 0.57× |
| Delaware | 3,839 | 3.16× |
| Washington, District of Columbia | 2,772 | 2.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carpet cleaning | 16.76× | Home & Garden |
| Kia Sportage | 20.87× | Cars & Mobility |
| Real property | 3.24× | Home & Garden |
| Honda HR-V | 14.35× | Cars & Mobility |
| Dollar General | 1.99× | Shopping |
| Menards | 2.54× | Home & Garden |
| J. C. Penney | 2.52× | Shopping |
| Five Below | 2.54× | Shopping |
| Pre-school playgroup | 14.58× | Kids & Family |
| AutoZone | 1.6× | Cars & Mobility |
| Jeep Grand Cherokee | 4.24× | Cars & Mobility |
| Dentistry | 2.09× | Business & Career |
| Property finder | 2.27× | Home & Garden |
| Dollar Tree | 1.54× | Shopping |
| Apartment | 1.54× | Business & Career |
| Black Friday (shopping) | 1.78× | Shopping |
| Real estate broker | 1.57× | Home & Garden |
| Made in USA | 2.14× | Business & Career |
| Overstock | 3.92× | Fashion & Accessoires |
| Mortgage loans | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.96 |
| Pet Ownership | JOY | 1.53 |
| Price Sensitivity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.21 |
| Design Affinity | PREMIUM | 1.17 |
| Career Orientation | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Portugal | 27.3% |
| Spain | 8.8% |
See Fitted carpet audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Fitted carpet have in United States?
Fitted carpet has an estimated audience of 440,950 people in United States, concentrated in California and New York.
What is the gender split and age of Fitted carpet fans?
70.4% of Fitted carpet fans are female, 29.6% are male, with an average age of 44.2 years.
Which brands do Fitted carpet fans like most?
Fitted carpet fans show strongest brand affinity for Carpet cleaning (16.76×), Kia Sportage (20.87×), and Real property (3.24×) over the country average.
Where do Fitted carpet fans live in United States?
Fitted carpet fans in United States are most concentrated in California (reach 9,530), New York (reach 8,772), and Texas (reach 7,531). These three regions account for the largest share of the active audience.
What other brands do Fitted carpet fans also like?
Beyond Fitted carpet itself, the audience over-indexes on Kia Sportage (20.87×), Real property (3.24×), Honda HR-V (14.35×), and Dollar General (1.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fitted carpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.