H.E.A.T Audience in Germany

H.E.A.T has an estimated audience of 590,974 people in Germany. 42.3% are female, 57.7% are male, average age 39.2. Top brand affinities: Lindsey Vonn, Sleeping bag, Hugh Jackman, Mikaela Shiffrin, Harrison Ford.

Top brand affinities include Lindsey Vonn, Sleeping bag, Hugh Jackman, with strongest over-indexing on Lindsey Vonn (11.68× the country average). Demographically, the H.E.A.T audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of H.E.A.T fans

Demographic split for H.E.A.T audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age39.2
Estimated audience size590,974

Audience persona

The typical H.E.A.T fan in Germany is more male, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Lindsey Vonn.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for H.E.A.T audience
BrandAffinityCategory
Lindsey Vonn11.68×Sports
Sleeping bag27.5×Home & Garden
Hugh Jackman20×Movies & TV
Mikaela Shiffrin15.02×Sports
Harrison Ford13.98×Movies & TV
Scorpions (band)8.05×Music & Radio
Gordon Ramsey16.9×Food & Beverages
Mountain biking4.42×Sports
Real property4.55×Home & Garden
Motorhome4.27×Cars & Mobility
Hart of Dixie20×Movies & TV
Requiem for a Dream12.78×Movies & TV
Carport8.44×Home & Garden
Moodle5.12×Technology & Electronics
Little Britain20×Movies & TV
AC/DC5.85×Music & Radio
Iron Maiden6.42×Music & Radio
Perry Mason (TV series)20×Movies & TV
Oblivion (2013 film)4.57×Movies & TV
Westdeutscher Rundfunk2.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by H.E.A.T audience
TraitClusterScore
ExtroversionTHRILL1.45
Risk AppetiteTHRILL1.42
Sports ActivityPOWER1.35
Quality AwarenessPREMIUM1.33
Urban LifestyleOPEN1.32
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for H.E.A.T
CountryShare
United States35.3%
France6.7%
India5.6%

See H.E.A.T audiences in other countries

More Rock audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for H.E.A.T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.