H.E.A.T Audience in Germany

H.E.A.T logo

H.E.A.T has an estimated audience of 590,974 people in Germany. 42.3% are female, 57.7% are male, average age 39.2. Top brand affinities: Chalkidiki, Dog breed, Hostelworld, Progressive rock, Hawesko.

Top brand affinities include Chalkidiki, Dog breed, Hostelworld, with strongest over-indexing on Chalkidiki (15.02× the country average). Demographically, the H.E.A.T audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of H.E.A.T fans

Demographic split for H.E.A.T audience in Germany
MetricValue
Female42.3%
Male57.7%
Average age39.2
Estimated audience size590,974

Audience persona

The typical H.E.A.T fan in Germany is more male, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Chalkidiki.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for H.E.A.T audience
BrandAffinityCategory
Chalkidiki15.02×Travel & Leisure
Dog breed3.2×Pets & Animals
Hostelworld20×Travel & Leisure
Progressive rock2.58×Music & Radio
Hawesko5.66×Food & Beverages
Elite Fitness27.5×Shopping
Keeper (password manager)5.56×Technology & Electronics
Homesteading7.43×Home & Garden
Jack WhiteMovies & TV
Bell Helmets10.44×Cars & Mobility
3D printing1.78×Technology & Electronics
Winemaking3.75×Food & Beverages
Stamp collecting3.7×Home & Garden
Building insulation2.75×Home & Garden
Google Analytics1.53×Internet & Social Media
Business English1.57×Business & Career
Alaska1.99×Travel & Leisure
Jason Clarke (actor)2.61×Movies & TV
12 Monkeys (TV series)3.31×Movies & TV
Oliver Kahn1.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by H.E.A.T audience
TraitClusterScore
ExtroversionTHRILL1.45
Risk AppetiteTHRILL1.42
Sports ActivityPOWER1.35
Quality AwarenessPREMIUM1.33
Urban LifestyleOPEN1.32
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for H.E.A.T
CountryShare
United States35.3%
France6.7%
India5.6%

See H.E.A.T audiences in other countries

More Rock audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for H.E.A.T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.