H.E.A.T Audience in Germany
H.E.A.T has an estimated audience of 590,974 people in Germany. 42.3% are female, 57.7% are male, average age 39.2. Top brand affinities: Lindsey Vonn, Sleeping bag, Hugh Jackman, Mikaela Shiffrin, Harrison Ford.
Top brand affinities include Lindsey Vonn, Sleeping bag, Hugh Jackman, with strongest over-indexing on Lindsey Vonn (11.68× the country average). Demographically, the H.E.A.T audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of H.E.A.T fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 39.2 |
| Estimated audience size | 590,974 |
Audience persona
The typical H.E.A.T fan in Germany is more male, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Lindsey Vonn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lindsey Vonn | 11.68× | Sports |
| Sleeping bag | 27.5× | Home & Garden |
| Hugh Jackman | 20× | Movies & TV |
| Mikaela Shiffrin | 15.02× | Sports |
| Harrison Ford | 13.98× | Movies & TV |
| Scorpions (band) | 8.05× | Music & Radio |
| Gordon Ramsey | 16.9× | Food & Beverages |
| Mountain biking | 4.42× | Sports |
| Real property | 4.55× | Home & Garden |
| Motorhome | 4.27× | Cars & Mobility |
| Hart of Dixie | 20× | Movies & TV |
| Requiem for a Dream | 12.78× | Movies & TV |
| Carport | 8.44× | Home & Garden |
| Moodle | 5.12× | Technology & Electronics |
| Little Britain | 20× | Movies & TV |
| AC/DC | 5.85× | Music & Radio |
| Iron Maiden | 6.42× | Music & Radio |
| Perry Mason (TV series) | 20× | Movies & TV |
| Oblivion (2013 film) | 4.57× | Movies & TV |
| Westdeutscher Rundfunk | 2.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Risk Appetite | THRILL | 1.42 |
| Sports Activity | POWER | 1.35 |
| Quality Awareness | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| France | 6.7% |
| India | 5.6% |
See H.E.A.T audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
How to read this data
Audience size is the estimated number of people in Germany who actively search for H.E.A.T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.