H.E.A.T Audience in Germany

H.E.A.T has an estimated audience of 590,974 people in Germany. 42.3% are female, 57.7% are male, average age 39.2. Top brand affinities: Chalkidiki, Dog breed, Hostelworld, Progressive rock, Hawesko.
Top brand affinities include Chalkidiki, Dog breed, Hostelworld, with strongest over-indexing on Chalkidiki (15.02× the country average). Demographically, the H.E.A.T audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of H.E.A.T fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 39.2 |
| Estimated audience size | 590,974 |
Audience persona
The typical H.E.A.T fan in Germany is more male, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Chalkidiki.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 15.02× | Travel & Leisure |
| Dog breed | 3.2× | Pets & Animals |
| Hostelworld | 20× | Travel & Leisure |
| Progressive rock | 2.58× | Music & Radio |
| Hawesko | 5.66× | Food & Beverages |
| Elite Fitness | 27.5× | Shopping |
| Keeper (password manager) | 5.56× | Technology & Electronics |
| Homesteading | 7.43× | Home & Garden |
| Jack White | 2× | Movies & TV |
| Bell Helmets | 10.44× | Cars & Mobility |
| 3D printing | 1.78× | Technology & Electronics |
| Winemaking | 3.75× | Food & Beverages |
| Stamp collecting | 3.7× | Home & Garden |
| Building insulation | 2.75× | Home & Garden |
| Google Analytics | 1.53× | Internet & Social Media |
| Business English | 1.57× | Business & Career |
| Alaska | 1.99× | Travel & Leisure |
| Jason Clarke (actor) | 2.61× | Movies & TV |
| 12 Monkeys (TV series) | 3.31× | Movies & TV |
| Oliver Kahn | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Risk Appetite | THRILL | 1.42 |
| Sports Activity | POWER | 1.35 |
| Quality Awareness | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| France | 6.7% |
| India | 5.6% |
See H.E.A.T audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for H.E.A.T. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.