A data profile of the people who buy, follow and care about African-American music in Belgium — modelled from more than twelve digital signal sources. African-American music has an estimated audience of 1,247,978 people in Belgium.
African-American music has an estimated audience of 1,247,978 people in Belgium. 50.5% are female, 49.5% are male, average age 39.2. Top brand affinities: Science fiction movies, Brewing, Twitch, French hip hop, Fantasy film.
Top brand affinities include Science fiction movies, Brewing, Twitch, with strongest over-indexing on Science fiction movies (1.6× the country average).
Demographically, the African-American music audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical African-American music fan in Belgium is balanced, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Science fiction movies.
The key figures that characterise the African-American music profile in Belgium.
50.5% are female, 49.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.2 |
| Estimated audience size | 1,247,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide African-American music audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 7.3% |
| China | 5.0% |
The strongest cross-interests of the African-American music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brewing | Food & Beverages | 1.97× | ||
| 02 | Scotch whisky | Food & Beverages | 1.97× | ||
| 03 | Happy hour | Food & Beverages | 1.97× | ||
| 04 | Detroit techno | Music & Radio | 1.97× | ||
| 05 | Superhero film | Movies & TV | 1.97× | ||
| 06 | Beer festival | Food & Beverages | 1.97× | ||
| 07 | Tennessee whiskey | Food & Beverages | 1.97× | ||
| 08 | Underground hip hop | Music & Radio | 1.88× | ||
| 09 | Microbrewery | Food & Beverages | 1.79× | ||
| 10 | Foot Mercato | Sports | 1.72× | ||
| 11 | Dailymotion | Movies & TV | 1.72× | ||
| 12 | Fantasy film | Movies & TV | 1.71× | ||
| 13 | Vinyl Records | Music & Radio | 1.68× | ||
| 14 | Science fiction movies | Movies & TV | 1.60× | ||
| 15 | French hip hop | Music & Radio | 1.59× | ||
| 16 | COS | Shopping | 1.58× | ||
| 17 | Anime and manga fandom | Literature | 1.55× | ||
| 18 | Electric guitar | Music & Radio | 1.54× | ||
| 19 | Twitch | Games | 1.52× | ||
| 20 | Steam | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.16× | |
| Mindfulness | BALANCE | 1.15× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for African-American music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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