Kettlebell lifting Audience in United States

Kettlebell lifting logo

Kettlebell lifting has an estimated audience of 2,015,145 people in United States. 43.4% are female, 56.6% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Mackenzie Foy, Penn & Teller, Laneige, La Opinión, Hebe.

The average Kettlebell lifting fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mackenzie Foy, Penn & Teller, Laneige, with strongest over-indexing on Mackenzie Foy (16.47× the country average). Demographically, the Kettlebell lifting audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Kettlebell lifting fans

Demographic split for Kettlebell lifting audience in United States
MetricValue
Female43.4%
Male56.6%
Average age41.2
Estimated audience size2,015,145

Audience persona

The typical Kettlebell lifting fan in United States is more male, around 41.2 years old, with strong Sports Activity tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Kettlebell lifting in United States
RegionReachAffinity
California94,3100.43×
Texas57,5060.33×
New York49,8700.44×
Florida37,1040.27×
Illinois24,3470.36×
Pennsylvania23,9610.35×
Washington22,4710.56×
North Carolina21,1170.35×
Ohio21,0320.34×
Mississippi19,3541.17×
Georgia17,8040.29×
Michigan17,7960.34×
Louisiana17,2080.66×
New Jersey16,1770.32×
Indiana15,8970.43×
Arkansas15,8710.96×
Massachusetts15,6530.39×
Oklahoma15,5210.69×
Virginia15,3390.31×
Kentucky15,2750.6×
Tennessee15,2600.38×
Arizona15,0420.37×
Alabama14,7860.53×
West Virginia14,7491.57×
Alaska14,7183.41×
Maryland14,3080.41×
Missouri14,2960.44×
South Carolina13,9850.46×
Kansas13,6230.86×
Idaho13,6201.35×
Wisconsin13,5370.45×
Colorado13,4450.42×
Hawaii13,0101.5×
Iowa12,9330.78×
Montana12,8302.29×
South Dakota12,6642.72×
North Dakota12,3302.98×
New Hampshire12,1521.53×
Minnesota12,0940.42×
Wyoming11,9313.99×
Nebraska11,9001.18×
Connecticut11,8820.59×
New Mexico11,8381.17×
Nevada11,7990.61×
Rhode Island11,7341.83×
Maine11,7271.62×
Oregon11,6490.5×
Utah11,5790.64×
Vermont11,5423.26×
Delaware10,5091.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kettlebell lifting audience
BrandAffinityCategory
Mackenzie Foy16.47×Fashion & Accessoires
Penn & Teller14.42×Movies & TV
Laneige9.18×Beauty & Wellness
La Opinión11.35×News
Hebe9.54×Home & Garden
Product design2.5×Business & Career
Alaska2.03×Travel & Leisure
Israel2.33×Travel & Leisure
Emperor Entertainment Group12.35×Business & Career
Pro-Ject4.22×Music & Radio
Bully (2011 film)6.9×Movies & TV
Urban Outfitters1.84×Shopping
Kansas2.1×Travel & Leisure
Natural rubber1.53×Cars & Mobility
Stop Bullying12.45×Politics & Society
Nebraska1.88×Travel & Leisure
JDSU2.08×Business & Career
edureka24.22×Business & Career
Kingdom of Judah4.73×Politics & Society
Iowa Hawkeyes5.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kettlebell lifting audience
TraitClusterScore
Sports ActivityPOWER2
PatriotismCONSERVATISM1.98
Healthy LifestyleBALANCE1.52
Risk AppetiteTHRILL1.44
ExtroversionTHRILL1.4
MindfulnessBALANCE1.39

Worldwide distribution

Worldwide audience distribution share by country for Kettlebell lifting
CountryShare
United States30.7%
United Kingdom8.9%
Italy5.8%

See Kettlebell lifting audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Kettlebell lifting have in United States?

Kettlebell lifting has an estimated audience of 2,015,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Kettlebell lifting fans?

43.4% of Kettlebell lifting fans are female, 56.6% are male, with an average age of 41.2 years.

Which brands do Kettlebell lifting fans like most?

Kettlebell lifting fans show strongest brand affinity for Mackenzie Foy (16.47×), Penn & Teller (14.42×), and Laneige (9.18×) over the country average.

Where do Kettlebell lifting fans live in United States?

Kettlebell lifting fans in United States are most concentrated in California (reach 94,310), Texas (reach 57,506), and New York (reach 49,870). These three regions account for the largest share of the active audience.

What other brands do Kettlebell lifting fans also like?

Beyond Kettlebell lifting itself, the audience over-indexes on Penn & Teller (14.42×), Laneige (9.18×), La Opinión (11.35×), and Hebe (9.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kettlebell lifting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.