Rascasse Audience Intelligence

Kettlebell lifting Audience in United States

A data profile of the people who buy, follow and care about Kettlebell lifting in United States — modelled from more than twelve digital signal sources. Kettlebell lifting has an estimated audience of 2,015,145 people in United States.

#169among Sport in United States#6293among Topic in United States#1272in Sports

The average Kettlebell lifting fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High-intensity interval training, Stormzy, Gymnastics, with strongest over-indexing on High-intensity interval training (14.19× the country average).

Demographically, the Kettlebell lifting audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kettlebell lifting fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for High-intensity interval training.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kettlebell lifting profile in United States.

Audience size
2M
in United States
Gender
43.4%♀
56.6% male
Age
41.2
average years
Country rank
#14149
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kettlebell lifting fans

43.4% are female, 56.6% are male, average age 41.2.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Kettlebell lifting audience in United States
MetricValue
Female43.4%
Male56.6%
Average age41.2
Estimated audience size2,015,145
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Kettlebell lifting audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3928%
40-4931%
50+14%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Kettlebell lifting audience comes from United States.

Worldwide audience distribution share by country for Kettlebell lifting
CountryShare
United States30.7%
United Kingdom8.9%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kettlebell lifting audience in United States is strongest.

Fig. 05

Top regions by affinity

Kettlebell lifting fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.25×
02South Dakota~5K1.18×
03New Hampshire~9K1.10×
04West Virginia~10K1.09×
05Hawaii~9K1.09×
06Idaho~10K1.07×
07Washington, District of Columbia~6K1.06×
08New Mexico~10K1.05×
09Nebraska~10K1.05×
10North Dakota~4K1.05×
11Maine~8K1.04×
12Rhode Island~7K1.04×
13Mississippi~20K1.03×
14Montana~6K1.03×
15Arkansas~20K1.02×
16Vermont~4K1.02×
17Delaware~6K1.01×
18Iowa~20K1.00×
19Kansas~20K1.00×
20Oklahoma~20K0.98×
21Utah~20K0.98×
22Louisiana~30K0.97×
23Kentucky~20K0.97×
24Connecticut~20K0.97×
25Nevada~20K0.97×
26Alabama~30K0.96×
27Oregon~20K0.96×
28Missouri~30K0.95×
29South Carolina~30K0.95×
30Wisconsin~30K0.95×
31Tennessee~40K0.94×
32Indiana~30K0.94×
33Maryland~30K0.94×
34Colorado~30K0.94×
35Minnesota~30K0.94×
36Arizona~40K0.93×
37Washington~40K0.93×
38Massachusetts~40K0.92×
39Michigan~50K0.91×
40New Jersey~50K0.91×
41Virginia~40K0.91×
42Georgia~60K0.90×
43Ohio~60K0.90×
44North Carolina~50K0.90×
45Pennsylvania~60K0.89×
46Illinois~60K0.88×
47Florida~100K0.83×
48New York~90K0.82×
49Texas~100K0.79×
50California~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Kettlebell lifting, United States
0.76×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kettlebell lifting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kettlebell lifting audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio70.79×
02Everlast (boxing)Sports27.08×
03Zinedine ZidaneSports19.31×
04Crystal Palace F.C.Sports16.47×
05Leicester City F.C.Sports16.06×
06High-intensity interval trainingSports14.19×
07FIFA Club World CupSports13.03×
08Bikram YogaHealth11.43×
09BiohackingTechnology & Electronics10.13×
10Emily RatajkowskiFashion & Accessoires10.06×
11DumbbellSports9.80×
12Yin yogaSports9.55×
13CalisthenicsSports8.34×
14Kundalini yogaHealth7.58×
15ReebokFashion & Accessoires6.89×
16StretchingSports5.75×
17GymnasticsSports5.35×
18Planet FitnessSports3.20×
19Mortgage loansBusiness & Career2.46×
20HappinessHealth1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kettlebell lifting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kettlebell lifting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.70×
Convenience OrientationPREMIUM1.87×
Sports ActivityPOWER1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kettlebell lifting audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
SpiritualityBALANCE1.03×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kettlebell lifting have in United States?

Kettlebell lifting has an estimated audience of 2,015,145 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kettlebell lifting fans?

43.4% of Kettlebell lifting fans are female, 56.6% are male, with an average age of 41.2 years.

03

Which brands do Kettlebell lifting fans like most?

Kettlebell lifting fans show strongest brand affinity for High-intensity interval training (14.19×), Stormzy (70.79×), and Gymnastics (5.35×) over the country average.

04

Where do Kettlebell lifting fans live in United States?

Kettlebell lifting fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kettlebell lifting fans also like?

Beyond Kettlebell lifting itself, the audience over-indexes on Stormzy (70.79×), Gymnastics (5.35×), Planet Fitness (3.2×), and Yin yoga (9.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Kettlebell lifting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kettlebell lifting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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