Santa Cruz, California Audience in Germany
Santa Cruz, California has an estimated audience of 226,262 people in Germany. 35.6% are female, 64.4% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Comme des Garçons, Bicycle wheel, Superdry., Dr. Martens, Lodenfrey.
The average Santa Cruz, California fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Comme des Garçons, Bicycle wheel, Superdry., with strongest over-indexing on Comme des Garçons (34.82× the country average). Demographically, the Santa Cruz, California audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Santa Cruz, California fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 42.2 |
| Estimated audience size | 226,262 |
Audience persona
The typical Santa Cruz, California fan in Germany is more male, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Comme des Garçons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,845 | 1.19× |
| Bayern | 49,027 | 1.35× |
| Baden-Württemberg | 41,363 | 1.34× |
| Hessen | 21,503 | 1.25× |
| Niedersachsen | 20,757 | 0.94× |
| Berlin | 12,598 | 1.25× |
| Rheinland-Pfalz | 11,893 | 1.05× |
| Sachsen | 8,800 | 0.79× |
| Schleswig-Holstein | 8,107 | 1× |
| Brandenburg | 6,192 | 0.88× |
| Hamburg | 5,335 | 1.04× |
| Thüringen | 4,441 | 0.77× |
| Sachsen-Anhalt | 3,129 | 0.53× |
| Saarland | 2,736 | 0.98× |
| Mecklenburg-Vorpommern | 2,678 | 0.62× |
| Bremen | 1,959 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Comme des Garçons | 34.82× | Fashion & Accessoires |
| Bicycle wheel | 19.97× | Cars & Mobility |
| Superdry. | 21.07× | Fashion & Accessoires |
| Dr. Martens | 15.68× | Fashion & Accessoires |
| Lodenfrey | 24.24× | Shopping |
| Mountain biking | 6.79× | Sports |
| Carhartt | 11.54× | Fashion & Accessoires |
| Florent Pagny | 147.86× | Music & Radio |
| Vincent Cassel | 20× | Movies & TV |
| Borussia Dortmund | 2× | Sports |
| Globe-Trotter | 11.26× | Fashion & Accessoires |
| Converse | 5.83× | Fashion & Accessoires |
| Levi Strauss & Co. | 7.13× | Fashion & Accessoires |
| Stussy | 10.5× | Fashion & Accessoires |
| Urban Outfitters | 5.63× | Shopping |
| SRAM Corporation | 7.19× | Cars & Mobility |
| Sustainable clothing | 5.61× | Fashion & Accessoires |
| H&M | 2.37× | Shopping |
| Spiegel Online | 2.19× | News |
| Heidi Klum | 4.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.1 |
| Sports Activity | POWER | 1.68 |
| Patriotism | CONSERVATISM | 1.64 |
| Design Affinity | PREMIUM | 1.61 |
| Early Adopter Mentality | POWER | 1.44 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| Mexico | 6.0% |
| Bolivia | 5.9% |
See Santa Cruz, California audiences in other countries
- Santa Cruz, California — United States
- Santa Cruz, California — United Kingdom
- Santa Cruz, California — France
- Santa Cruz, California — Italy
- Santa Cruz, California — Spain
- Santa Cruz, California — Brazil
- Santa Cruz, California — Japan
- Santa Cruz, California — South Korea
- Santa Cruz, California — India
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Santa Cruz, California have in Germany?
Santa Cruz, California has an estimated audience of 226,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Santa Cruz, California fans?
35.6% of Santa Cruz, California fans are female, 64.4% are male, with an average age of 42.2 years.
Which brands do Santa Cruz, California fans like most?
Santa Cruz, California fans show strongest brand affinity for Comme des Garçons (34.82×), Bicycle wheel (19.97×), and Superdry. (21.07×) over the country average.
Where do Santa Cruz, California fans live in Germany?
Santa Cruz, California fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,845), Bayern (reach 49,027), and Baden-Württemberg (reach 41,363). These three regions account for the largest share of the active audience.
What other brands do Santa Cruz, California fans also like?
Beyond Santa Cruz, California itself, the audience over-indexes on Bicycle wheel (19.97×), Superdry. (21.07×), Dr. Martens (15.68×), and Lodenfrey (24.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Santa Cruz, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.