Oakland, California Audience in United States

Oakland, California logo

Oakland, California has an estimated audience of 7,469,748 people in United States. 52.3% are female, 47.7% are male, average age 41.2. Top regions: California, New York, Texas. Top brand affinities: Israel, Nebraska Cornhuskers football, Cam Ward, Kendra Scott, Jesse Plemons.

The average Oakland, California fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Nebraska Cornhuskers football, Cam Ward, with strongest over-indexing on Israel (2.14× the country average). Demographically, the Oakland, California audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Oakland, California fans

Demographic split for Oakland, California audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.2
Estimated audience size7,469,748

Audience persona

The typical Oakland, California fan in United States is balanced, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Oakland, California in United States
RegionReachAffinity
California5,382,9156.55×
New York545,7321.31×
Texas511,6520.8×
Florida423,7450.84×
Michigan294,1341.51×
New Jersey263,8581.39×
Pennsylvania238,8300.95×
Illinois229,0680.92×
Washington191,8411.28×
Arizona191,3641.25×
Tennessee177,0181.18×
Georgia169,7680.74×
Ohio165,5540.72×
North Carolina141,5930.63×
Virginia141,5110.78×
Maryland130,7261.02×
Massachusetts130,7150.89×
Nevada125,3371.73×
Oregon115,6311.35×
Colorado97,7440.83×
Indiana89,0220.65×
Missouri88,9700.74×
Alabama86,7930.83×
Wisconsin86,6960.77×
Minnesota73,7580.69×
Louisiana65,8670.68×
South Carolina61,8850.55×
Utah61,1430.91×
Kentucky58,4640.62×
Oklahoma57,4360.69×
Hawaii54,9881.71×
Connecticut53,5730.72×
Iowa52,3300.85×
Kansas44,8060.76×
Arkansas43,9180.71×
Mississippi43,8050.71×
Nebraska40,4781.08×
Maine39,8921.49×
Idaho31,6110.84×
West Virginia30,5180.88×
New Mexico27,7410.74×
Washington, District of Columbia27,0521.2×
Rhode Island17,4840.74×
New Hampshire17,0370.58×
Montana14,2850.69×
Alaska13,2840.83×
Delaware11,8720.58×
South Dakota8,7350.51×
North Dakota8,2780.54×
Vermont7,3700.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oakland, California audience
BrandAffinityCategory
Israel2.14×Travel & Leisure
Nebraska Cornhuskers football3.29×Sports
Cam Ward3×Sports
Kendra Scott2.04×Fashion & Accessoires
Jesse Plemons2.33×Movies & TV
3D printing1.51×Technology & Electronics
Anderson Silva (kickboxer)5.54×Sports
Corona (band)2.96×Music & Radio
Urban horticulture1.79×Home & Garden
Ichiro Suzuki4.88×Sports
Hebe2.85×Home & Garden
Keegan Bradley3.26×Sports
Mortgage insurance1.87×Business & Career
Consequence (rapper)2.51×Music & Radio
Home staging2.04×Home & Garden
San Pellegrino2.78×Food & Beverages
Charlamagne Tha God3.64×Movies & TV
Jeep Wagoneer2.09×Cars & Mobility
Huddle (software)3.74×Technology & Electronics
Nipsey Hussle1.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oakland, California audience
TraitClusterScore
Urban LifestyleOPEN1.38
ExtroversionTHRILL1.29
Community OrientationOPEN1.27
Design AffinityPREMIUM1.27
TravellingTHRILL1.24
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Oakland, California
CountryShare
United States76.3%
Mexico3.4%
United Kingdom3.1%

See Oakland, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Oakland, California have in United States?

Oakland, California has an estimated audience of 7,469,748 people in United States, concentrated in California and New York.

What is the gender split and age of Oakland, California fans?

52.3% of Oakland, California fans are female, 47.7% are male, with an average age of 41.2 years.

Which brands do Oakland, California fans like most?

Oakland, California fans show strongest brand affinity for Israel (2.14×), Nebraska Cornhuskers football (3.29×), and Cam Ward (3×) over the country average.

Where do Oakland, California fans live in United States?

Oakland, California fans in United States are most concentrated in California (reach 5,382,915), New York (reach 545,732), and Texas (reach 511,652). These three regions account for the largest share of the active audience.

What other brands do Oakland, California fans also like?

Beyond Oakland, California itself, the audience over-indexes on Nebraska Cornhuskers football (3.29×), Cam Ward (3×), Kendra Scott (2.04×), and Jesse Plemons (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oakland, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.